Facebook’s Text in Ad Image Rule Appears to be Dead
Jon Loomer
SEPTEMBER 22, 2020
There was a time when advertisers were prohibited from using more than 20-percent text in images. Then, in 2016, Facebook went to a convoluted OK/Low/Medium/High scale that throttled distribution based on the amount of text. And now, all enforcement appears to be dead. First reported by Matt Navara , and documented by Social Media Today : BIG news for Facebook advertisers: Facebook is killing its '<20% text in image' rule for ads.
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