Sat.Aug 15, 2020 - Fri.Aug 21, 2020

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Project Management: The Education and Skills Needed for Success

The Realtime Report

Project Management: The Education and Skills Needed for Success. Project managers are in demand. Some reports show the profession growing by millions of positions in the last few years. Experts predict that demand will keep increasing in the coming years as well. Project managers work in many industries, overseeing all kinds of projects. If you’re wondering where your next career move should take you, you might want to look here.

Project 209
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Using Google Trends to Identify Social Media Opportunities

Jon Loomer

The world of advertising on Facebook and Instagram is dynamic. Managing effective ads requires constant learning, testing, and optimization. Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising.

Trends 215
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Twitter Shares Insights into How Fans Welcomed the NBA and MLB Re-Starts [Infographic]

Social Media Today

Twitter has published some new insights into how sports fane reacted to the return of the NBA and MLB, and the role Twitter played in connecting them to the action.

Twitter 217
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How to Create a Social Media Calendar That Makes Your Workday Easier

agora pulse

Have you been putting off creating a social media calendar? Never fear—here’s what you need to put together a social media calendar that helps you get the job done. There are two things guaranteed to cause social media managers to sigh: setting social media KPIs and creating a social media calendar. A social media calendar keeps your channels organized, pumping out content, and ready for future events.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Cut Costs on Facebook by Exiting the “Learning Phase”

Ignite Social Media

Brands are likely to pay more for advertising as we head into the holiday season and the U.S. presidential election. With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020). This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram.

Cost 205
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4 Reasons To Use a Financial Planner

The Realtime Report

4 Reasons To Use a Financial Planner. Financial planning is a task many people think they can do on their own. However, hiring a qualified financial planner can help you maximize your finances and improve your financial security and quality of life. Consider these four reasons to use a financial planner. Image by Gerd Altmann from Pixabay. Better Chance of a Comfortable Retirement.

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How to Build a Social Media Marketing Strategy in 5 Easy Steps

agora pulse

Planning a social media marketing strategy may sound overwhelming. But when you break it down into five easy steps, it’s doable and even enjoyable. (Really!). Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? Whatever the case may be, your first step is setting up an effective social media strategy.

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Social Media Memes for Marketers

Ignite Social Media

What makes the world of social media go round? The simple answer is… memes! Social media memes bring cheer, joy and laughter to everyday life when used correctly. They’re even more fulfilling during those long work days that seem to be dragging, also known as Monday. To help you get through those dreadful days or if you want to share a laugh within your team channel, we decided to put together a list of the best social media memes we could find specifically for all of our marketing buddies!

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Which social media channels should your brand be present?

Visually SM

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision? Finding the proper channel to announce your goods and services demands as much of a strategy as anything else. In this guide, you will understand why it is so important to have social media profiles for your business.

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Twitter Launches New Transparency Center to Better Highlight Actions Taken

Social Media Today

Twitter has launched a new Transparency Center to help provide more insight into actions it's taken based on rule violations, information requests and more.

Twitter 218
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Create Great Content for Video Marketing: Tips and Inspiration for You

agora pulse

You know videos pack a punch. But maybe you’ve only practiced it inconsistently. Let’s dig in and look at reasons for making video marketing a regular offering of your social media agency. Then get inspired to start. Anyone can make videos for social media. This article shows social media managers and digital agencies how to make videos that stand out from the crowd.

Video 158
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How Can I Use Hashtags On Twitter To Grow And Engage My Followers?

SocMed Sean

Hashtags can be a great tool to help your tweets gain exposure for either your personal or business tweets. Here are some tips on how to use them effectively. The post How Can I Use Hashtags On Twitter To Grow And Engage My Followers? appeared first on SocMedSean - Social Media Sean.

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Be Kind and Take No Sh*t #mindfulsocial with Heather Gwaltney

Janet Fouts

This week on Mindful Social I talk with Heather Gwaltney , author of Be Kind and Take No Sh*t: A Woman’s Guide to Balance, Power & Joy. We covered a lot of ground in this chat! We covered some of the challenges women face as leaders in our current work culture, with different management and styles than their male counterparts, and touched on the importance of setting boundaries for ourselves, the way women approach problem-solving, collaboration with colleagues, and how the typical arc

Energy 143
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Facebook Launches New 'Educator Hub' as Students Head Back to School

Social Media Today

Facebook has launched a new 'Educator Hub' to assist students, parents and teachers as they head back to changed school arrangements due to COVID-19.

Education 217
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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10 best (free or cheap) PR tools for brands

Awario

This is a list of best cheap or free tools for PR beginners and professionals. Some of them are mutually exclusive, so don't worry: you won't need nine tools to do your job. All of them, however, are worth checking out to know which ones suit you best.

Tools 146
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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. A social media campaign is a series of coordinated activities aimed at achieving a specific goal over a set period of time, with outcomes that can be tracked and measured. It can be limited to a single network, or take place across multiple social media platforms.

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Let’s Talk Content Curation and Creation for Social Content

agora pulse

What is content curation? How does it differ from content creation? Here’s a look at what each offers social media managers and digital agencies. The Content Creation versus Content Curation debate has been around a while. But what are they and which one is best for your brand? In this article, we’re looking at the latest stats, techniques, and the brands making it happen.

Curation 130
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Reddit Reports 18% Drop in Hateful Comments After Recent Change in Enforcement Approach

Social Media Today

After recently updating its approach to hate speech, and banning thousands of subreddits as a result, Reddit is now seeing significant improvements.

Reddit 217
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Social listening glossary: 27 terms (and what they mean)

Awario

In this blog post, we'll go through the most popular social listening terms and describe what they mean in the most comprehensive way.

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How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

The YouTube algorithm decides what people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot.

YouTube 145
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How to use Facebook Messenger for business

Sprout Social

With over 1.3 billion users every month, Messenger can be an invaluable Facebook feature for your business. Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. According to a Facebook-commissioned study , 61% of U.S consumers had used a daily messaging app to communicate with a business within the past three months of the survey.

Facebook 143
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TikTok Launches New Information Center to Counter Inaccurate Rumors About the App

Social Media Today

TikTok has launched a new Information Center to counter what it claims to be inaccurate coverage of its app and its links to the Chinese Government.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. With the release of the Apple intelligent tracking prevention (ITP) settings in 2017, Mozilla and Apple blocking cookies in 2019 and 2020, and Google planning to phase out third-party cookies, this tracking method is gradually being stripped away.

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Everything You Need to Know About Instagram Reels, TikTok’s Rival

Hootsuite

Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. First launched in Brazil in late 2019, Instagram Reels are now available for over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android.

Instagram 145
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Using Google Trends to Identify Social Media Opportunities

Jon Loomer

The world of advertising on Facebook and Instagram is dynamic. Managing effective ads requires constant learning, testing, and optimization. Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising.

Trends 124
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Facebook Adds New Resources to Support Black-Owned Businesses

Social Media Today

Facebook has announced some new measures to help support black-owned businesses as part of its broader efforts to address racial inequality.

Resources 217
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How Traffic Temperature Can Affect Your Website Sales

Razor Social

If you are using your website as a channel for sales, then most of your digital marketing game revolves around building traffic to your site. But…not all traffic has the same weight since each visitor to your website doesn’t have the same level of familiarity with your business. One important factor to website sales depends on understanding that there are different types of traffic and that you need to adapt your offer to each.

Buy 122
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Organic vs. Paid Social Media: How to Integrate Both into Your Strategy

Hootsuite

Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays off to know the pros and cons of each. If you’re new to paid social, 2020 is an interesting time to get started.

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#332: What Kind Of Course Is Best For Your Business

Amy Porterfield

Not all digital courses are created equal. There’s a Signature Course, a Spotlight Course, and a Starter Course. All are different and unique in their own way and all can work well for different entrepreneurs and online businesses. In this episode, I share a student story about each course type. I talk about… Why the […]. The post #332: What Kind Of Course Is Best For Your Business appeared first on Amy Porterfield | Online Marketing Expert.

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Facebook Plans for Post-Election Concerns in the US, Explores New Option for Combating Viral Misinformation

Social Media Today

Facebook is exploring what it will do if President Trump seeks to use its platform to manipulate voters in the event of an election loss.

Facebook 217
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Sprout Social’s 2020 Diversity, Equity and Inclusion Report

Sprout Social

It’s never been more important to talk about diversity, equity and inclusion (DEI). The global COVID-19 pandemic and the Black Lives Matter movement have put conversations about systemic inequity and racial injustice front and center. As we work to understand what the path forward will look like, we have the opportunity to create a better world—but only if we can face our history around these issues head-on.

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