Sprout Social

OCTOBER 24, 2019

User-generated content (UGC) has long been a best practice for B2C social strategies, with the typical goal being to solicit and repurpose content that shows real people using your products. It’s authenticity, visualization and peer-to-peer recommendation all rolled into one.

UGC 57

UGC Loyalty Brands Curation 57

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Edit all your photos with one filter treatment. Do you tag other B2B brands in your social copy? If you’re in B2B social, you know it has a bit of a reputation of being kind of dull.

B2B 137

B2B Social Media Hashtag Press Release 137

Oktopost

JUNE 22, 2023

True, it may be more closely associated with B2C customers, but B2B execs and buyers aren’t operating in a vacuum where the power of thought leadership and share of voice no longer matter. Most of a brand’s followers will be their existing customer base – as are the lion’s share of interactions, tags, mentions, and comments, after all.

Social Media 118

Social Media B2B How To ROI 118

Waxing UnLyrical

DECEMBER 16, 2010

Get Shareaholic test Filed under Communication , Social Media | Tags: dan perez , davina brewer , finding a balance , julie walraven , mechanics of social media , robin ferrier , stacy lukasavitz | Comments (19) Site settings comment help? Google remembers and Facebooks privacy settings are alleged at best, so I edit myself.

Social Media 224

Social Media Class Creative Commons Flickr 224

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. Though remember that you’ll be able to come back and edit these later if you need to!). Experiment with hashtags: Add up to three hashtags onto your page to get yourself into those tag feeds.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2C Product: 20.9%. B2C Services: 24.7%. Editing tools. B2B Services: 20.5%. Source: The CMO Survey. Project management systems.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Socialmedia.biz

JUNE 28, 2018

With more than 200 million active users per month (2017), Instagram Stories has quickly demonstrated how brands, especially B2C businesses, can leverage ephemeral photos and videos to not only engage with their target audience, but also achieve their marketing objectives. Use Instagram Highlights to tell your brand story. Quik: Price: Free.

Instagram 75

Instagram Template Templates Price 75

Webbiquity SMM

DECEMBER 16, 2014

Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., PicMonkey – an “easy online image editing tool”) and more. Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person).

Social Media 245

Social Media Tumblr Marketing B2B 245

Sprout Social

NOVEMBER 29, 2018

86% of B2C marketers think content marketing is a key marketing strategy. A simple blog post includes brainstorming, drafting, editing, minimal graphic design work (at the very least for a featured image) and then of course social media promotion. Go to File > Make a copy in order to edit for your own content planning.

Content 111

Content How To Upcoming Campaign 111

Hootsuite

JUNE 27, 2022

And some of the most popular TikTok videos seem to be chock full of fancy editing tricks and effects. Use TikTok itself to edit your video (it has a TON of easy-to-use features). Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok. Why it’s actually an opportunity. Authenticity rules on TikTok.

B2B 97

B2B Trends Authentication Film 97

Hootsuite

MAY 10, 2021

Big B2C (business to consumer) companies may already benefit from brand name recognition. People don’t always tag brands when they talk about them, which is why big brands track keywords in addition to mentions. These are some of the key goals for big companies on social media: Increase brand awareness. Starbucks Delivers!

Examples 145

Examples Company Social Media Apparel 145

Convince & Convert

SEPTEMBER 21, 2010

Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Thanks again Katie. Great resource. Thanks again Katie. Great resource. Great resource.

Social Media 155

Social Media Radian6 Strategy SM2 155

Sprout Social

JANUARY 27, 2020

What users love about the app is the ability to edit their videos with different filters and effects. They shared a video, previously made popular through Vine, of a woman dancing to a song about guacamole and tagged it #guacdance. Some even use it to develop corresponding videos much like comedy shorts. Credit: @susan.the.nana.

Social Media 136

Social Media Meme Marketing Hashtag 136

Keyhole.co

FEBRUARY 8, 2022

Video editing tools like InVideo help you create visually appealing videos that can be repurposed not only for Instagram but for all other social media platforms. When announcing the winner, tag, post a story, or livestream the process to generate buzz among your audience. All you need is a smartphone.

Examples 52

Examples Instagram Strategy Brands 52

Later

FEBRUARY 17, 2019

You’ll learn from real social media product launch examples in both the B2B and B2C space, and I’ll be sharing all of the product marketing secrets that have worked for us here at Later. Post your photo, tag us and use #ineedsomeRR to enter to win our R&R $1000 + 3 masks by @eastolivia. Grab a comfy seat, and let’s go!

Examples 85

Examples Products Social Media Instagram 85

Socialmedia.biz

AUGUST 7, 2018

Depending on your operation-model (B2B or B2C), customer persona and marketing requirements, you can take a paid or organic approach to strengthen your online presence on multiple social media networks. Visualize your publishing calendar and campaigns tags all under the same roof. Nifty, right?

Social Media 69

Social Media Tools Price Analysis 69

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Tools to Analyze Delicious Tags, Bookmarks, and URLs (Search Engine Journal): I normally do not put toolbox posts in my yearly roundup because I look for posts with actionable ideas to be put to use.

Marketing 265

Marketing SEO Journal Engineering 265

Buffer Social

AUGUST 9, 2016

Most suitable for those operating in B2C markets. Click in the “Text” box to edit. You can also ad custom URL tags and conversion pixel tracking. There aren’t really any customization options here, other than adding URL tags and conversion pixels. You can edit the text that appears above the video.

Advertising 40

Advertising Facebook URL Campaign 40

Sprout Social

OCTOBER 17, 2016

Mentions The number of times you have been tagged (@username) by other users. Tactics Tag People & Brands This is a quick tactic most brands completely overlook because it's not as common as Twitter's mention feature. However, you can tag people and pages on Facebook. You can also tag Facebook Groups or individuals.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

AUGUST 18, 2012

B2C Facebook interaction is 30% higher than average on Sundays. The five most popular tags for Tumblr posts are GIF, LOL, Fashion, Art and Vintage. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Marketing Charts ). Econsultancy ). Mindjumpers ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

AUGUST 18, 2012

B2C Facebook interaction is 30% higher than average on Sundays. The five most popular tags for Tumblr posts are GIF, LOL, Fashion, Art and Vintage. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Marketing Charts ). Econsultancy ). Mindjumpers ).

Statistics 204

Statistics Social Media B2B Marketing 204

Writtent Blog

JUNE 19, 2013

Content creators are tasked with conceptualizing, outlining, writing, editing, optimizing, and publishing; often multiple times daily. While you’re given 500 characters to tag your posts, it’s best to assume that your descriptions won’t be read. There’s no rule that says B2C companies get to have all the fun on Pinterest.

B2B 95

B2B Content Curation Hubspot 95

agora pulse

FEBRUARY 22, 2020

But what if you don’t have a videographer, studio and editing software? From my experience, B2C product sales work well on Instagram, but B2B services less so. It could be a social media update, a review, a video, a podcast, a commentary, or a tagged post. On the other hand, targeted YouTube ads cost on average, $0.10–$0.30

Social Media 175

Social Media UGC Tips CPM 175