Jon Loomer
SEPTEMBER 6, 2023
Meta made a change recently that is leaving advertisers confused. Meta pixels are disappearing from Business Settings, which will freak you out the first time you see it. There’s a simple solution and an explanation. Let’s get straight to it… “Doesn’t Have Any Pixels Yet” Advertisers manage access to their Meta pixels within Business Settings under Data Sources.
The Social Media Hat
SEPTEMBER 18, 2023
Partnership Unpacked, Episode 39, with Sam Yarborough The post How To Develop A Strategic Partnership Into A Cornerstone w/ Sam Yarborough appeared first on The Social Media Hat.
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Social Media Today
SEPTEMBER 19, 2023
Musk says users are posting around 200 million X updates per day, which is down from Twitter's 500 million tweets per day stat.
Forbes Social Media
SEPTEMBER 27, 2023
TikTok and ByteDance staff's easy access to the friend lists of the First Family and public figures has created national security and privacy risks ahead of the election.
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Sprout Social
SEPTEMBER 18, 2023
With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.
Hootsuite
SEPTEMBER 25, 2023
So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
SEPTEMBER 5, 2023
According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. In other words: Meta may give these users the option of paying a monthly fee to not see ads. Those who don’t pay for the subscription would continue to see ads as they do now. Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date.
Jon Loomer
SEPTEMBER 27, 2023
Look, I hate titles that include words like “Secret.” It feels like click bait. My titles are normally boring as a result. But, since I’ve seen so many people fail at consistent content creation, I absolutely feel like I have some secret knowledge that others do not. I have experience on the topic of consistent content creation. I started this website in 2011 and wrote 600 blog posts during the first two years.
Jon Loomer
SEPTEMBER 11, 2023
Advantage+ Shopping Campaigns have given e-commerce businesses a big boost. They combine machine learning and automation to get your ads in front of the audience most likely to buy. And now there’s a scheduling enhancement. Let’s talk more about what this update is and why it matters. Schedule Ads The typical schedule is set at the ad set level.
Jon Loomer
SEPTEMBER 13, 2023
The Meta ads algorithm is powerful. It learns, tweaks, and optimizes in real-time to get you the most results as efficiently as possible. But it’s critical that you understand how Meta ads optimization for delivery works. If you go into this blindly, you will be misled by results. You will get results that seem too good to be true (because they are).
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A beginner's guide to social media automation tools and getting automation right.
Jon Loomer
SEPTEMBER 18, 2023
Meta ads placements have been a moving target over the years. What the placements are and when you should use them are constantly evolving. How we approached placements five years ago is not the same as how we should approach them now. In this post, we’ll cover the following: What the current Meta ads placements are Differences, strengths, and weaknesses When to use Advantage+ Placements When to manually select placements Viewing results by placement Some good stuff here.
Social Media Today
SEPTEMBER 26, 2023
YouTube will now allow ad revenue share on certain sensitive issues, while further restricting ads on eating disorder related content.
Social Media Today
SEPTEMBER 17, 2023
Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.
Social Media Today
SEPTEMBER 6, 2023
Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
SEPTEMBER 27, 2023
A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.
Social Media Today
SEPTEMBER 20, 2023
Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).
Social Media Today
SEPTEMBER 23, 2023
Where does each social platform rank in terms of active users? Here's a look at the latest data.
Social Media Today
SEPTEMBER 21, 2023
The new experiment has seen some users shown Google search panels within TikTok search results.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
SEPTEMBER 6, 2023
Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.
Social Media Today
SEPTEMBER 29, 2023
The more nuanced channel member analytics will give you more insight into what drives sign-ups.
Social Media Today
SEPTEMBER 17, 2023
Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.
Social Media Today
SEPTEMBER 27, 2023
A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
SEPTEMBER 22, 2023
Instagram chief Adam Mosseri says that the Threads team is working to drive more engagement.
Social Media Today
SEPTEMBER 19, 2023
Elon Musk has hinted at potentially charging everyone to use the app - but is that a realistic possibility?
Social Media Today
SEPTEMBER 28, 2023
And while making money is a key first step, X’s actual revenue intake is likely to be well down on past performance.
Social Media Today
SEPTEMBER 19, 2023
Musk says users are posting around 200 million X updates per day, which is down from Twitter's 500 million tweets per day stat.
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Social Media Today
SEPTEMBER 21, 2023
Snapchat continues to add paying subscribers, which could show other platforms how to boost subscriptions.
Social Media Today
SEPTEMBER 12, 2023
Hootsuite surveyed over 3,800 social pros to get their insights into the key challenges of the field.
Social Media Today
SEPTEMBER 15, 2023
In-stream gifting provides another way for creators to make money from their Reels clips.
Social Media Today
SEPTEMBER 18, 2023
Community Notes is helping to dispel misinformation and false claims, but is it an effective solution?
Social Media Today
SEPTEMBER 12, 2023
Hootsuite surveyed over 3,800 social pros to get their insights into the key challenges of the field.
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