Today’s guest post is written by Natalie Sisson. Let’s face it, humans are competitive by nature. Since 8 th Century BC, the Ancient Olympic Games have shown us that we like to have a platform on which to stand following our Herculean efforts of doing better than everyone else. Fast forward to the 21 st Century and smart brands know how to work that sense of competition to their advantage by building creative competitions that target their loyal advocates and potential customers to have drive engagement, and grow business. That’s $34 million in registry value. Thinking of doing one? MORE >>

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. In Douglas Adams’ “ The Hitchhiker’s Guide to the Galaxy ,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations passed before Deep Thought revealed that the answer was “Forty two.”. The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Sorry. MORE >>

Let’s talk about something a little less polarizing today, shall we? Something like, say, how freaking cool Spotify is and that everyone should get (at the minimum) a free account?! Yes, let’s do that. First things first. If you don’t have an account, go get yourself one. Click here and it should let you in. It’s my invite code, but I don’t think it gets me anything. But you should try anyway…in case they’re giving away unicorns with the free accounts. quick history…from the past five days. It was hard for me to make the switch from Pandora. MORE >>

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. In Douglas Adams’ “ The Hitchhiker’s Guide to the Galaxy ,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations passed before Deep Thought revealed that the answer was “Forty two.”. The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Sorry. MORE >>

A common misconception about social networking sites is the idea that they exist in a virtual playground.  Sure, they are entertainment, but some individuals question whether or not they are a tool for businesses.  More specifically, many business owners are concerned that the average Facebook user is not typically part of their target audience. Others even stereotype avid online users as apathetic about reality and label them as being cut-off from actual relationships, or anti-social. However, new research has proven otherwise…. MORE >>