Tue.Jul 19, 2011

Trending Sources

Why I’m Over Declaring Tech Tools “Over”

Almost Savvy

With the launch of Google’s new social network, Google+ , there are many who have rushed to publish opinions about the demise of other networks, most notably Twitter and Facebook. Some have even gone as far as to shut down their accounts on these other networks to move their entire online network to Google+. It would be redundant. This is not the case with Google+. Worry Not.

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Spotify Is Not Your Dad’s Radio Station

Spin Sucks

Let’s talk about something a little less polarizing today, shall we? Something like, say, how freaking cool Spotify is and that everyone should get (at the minimum) a free account?! Yes, let’s do that. First things first. If you don’t have an account, go get yourself one. Click here and it should let you in. It’s my invite code, but I don’t think it gets me anything.

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What the Circles Illustrate About Influence

Geoff Livingston

The following is a Google+ post. It is based on early observations about the network and larger social media trends. Consider it an open cognitive discussion and learning about the network. Please fee free to add your experiences, thoughts and hopes. Much has been said about Google+ Circles , and their ability to filter content streams by the type of person in our life. What do you think?

Using Competition to Drive Brand Engagement

Spin Sucks

Today’s guest post is written by Natalie Sisson. Let’s face it, humans are competitive by nature. Since 8 th Century BC, the Ancient Olympic Games have shown us that we like to have a platform on which to stand following our Herculean efforts of doing better than everyone else. Case Study: Crate and Barrel uses contests to drive brand engagement. That’s $34 million in registry value.

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Google+ v. Facebook: The Battle For Our Love

Waxing UnLyrical

Many of us seem to be playing the waiting game. Circles are better than grilled cheese. But the ability to put people in them is not a big enough draw for me to entirely abandon Facebook if only a small number of my contacts set up Google+ profiles. But it’s coming.). Image:  Tony the Misfit via Flickr, CC 2.0. are all still over at Facebook. So my focus is there. Image:  Meer via Flickr, CC 2.0.

5 things I’ve learned from failed blog posts

Akamai Marketing

So every once in a while…I think I have a fabulous idea for a blog post. mean the kind of idea that wakes you up at night!  One that everyone will appreciate and want to discuss. Last week I had one and I wrote a post about it. That post last week was easily the least engaging post I’ve ever written earning me yet another badge of lessons learned. mean, it was crickets. Nothing. Hardly.

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Social Media -YOU gotta do it

Janet Fouts

Social media engagement does not happen by accident. It does not do itself. Sure, there are those random occurrences where you get a referral or a hit from someone you just met on Twitter , but trust me, it almost never happens until you’ve put some effort into your Twitter presence. If your blog is an automated sales pitch with comments turned off, do us all a favor and just go take out an ad and get over it. Social media is work. It’s good work. It’s important work. But not unless you do the work. “But I’m busy&# you whimper… Tough. You CAN do this.

How to socialize your annual convention

SocialFish

Watch this sweet presentation by Todd Carpenter, social media manager at the National Association of Realtors, about how the NAR socialized their annual convention. Accompanying slides are below. National Association of REALTORS: Conference “Live&# : A Conference Experience for the Web, presented by Todd Carpenter from GasPedal and SocialMedia.org on Vimeo. Association Case Studies

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

The 10 Step Creative Manifesto

Engaging Brand

Thought for the day. How many firms of policies regarding health & safety, confidentiality, use of the internet, equal opportunities.you name it IF there is a law, then there will be a policy. But what about the value added area of the business? Do you have a policy on creativity, ideas, risk? Thou shalt feel free to put forward any idea. There is no such thing as a daft idea.

Postagram, I Sincerely Love You

Firebelly

Digital photography is in its heyday right now and nothing is reaping the benefits more than the camera phone. And no one has fought this more than me. I get a bit old-school snobbish about my photography. learned on film and I love the smell of stop bath and fixer and watching my film develop in front of my eyes is in my top five favorite activities ever. And then I found Postagram. The best part?

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The best tips for online writing with reference to famous celebrities (Article for training purposes)

The Way of the Web

Writing online, optimising for search engines and marketing your digital content via social media isn’t rocket science. In fact, the basics of digital journalism, SEO and getting seen on Facebook or Twitter are really simple, but it’s the rigorous application of them that can prove problematic for a lot of people. Social Media and inbound links.

15 social media tips for small business

Jeff Esposito

During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media.  There were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog. Some of the contributors include Shelly Kramer , Eric Berto and Jeff Cutler. Take a look at the book below and feel free to utilize in your business or pass it along to any small business owner you know looking to get into the space. 15 Social Media Tips for Micro Businesses.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Turn Your Blog Traffic into Money

ProBlogger

Over the last three years as an online publisher, my business has undergone a complete transformation in its approach. Whereas I previously slapped some code from a couple of ad networks into my blogs’ templates and relied upon people clicking those ads to generate income, I’ve increasingly focused my energy upon creating my own products (largely ebooks) to sell. Blogging for Dollars

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What is Social Media Club Hawaii?

Bare Feet Studios

If you are in a hurry, watch the one-minute video! If you have a minute or two, I’ll give you some more info. Shane and I are founding members of the Social Media Club , a nonprofit educational organization celebrating its fifth year in existence. It was started by Chris Heuer and Kristie Wells in San Francisco, with the motto of “If you get it, share it.&#. Aloha, Share/Bookmark.

The Hitchhiker’s Guide to Tracking Website Engagement

Convince & Convert

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. In Douglas Adams’ “ The Hitchhiker’s Guide to the Galaxy ,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Sorry. It’s not that easy. And here’s why: 1. Volunteers.

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Time Management for Ridiculously Busy Bloggers

ProBlogger

This guest post is by Stepfanie Cuevas of The Lady Bloggers Society. used to be a huge multi-tasker. I was always taught that you can juggle at least a dozen projects at once, and that it was an art form that you could boast to the rest of your blogging buddies. spent nights writing blog posts, getting assignments turned in, tweeting, Facebooking, and replying to emails. After a whole day’s (and plenty of nights) of work, I was completely exhausted. After all that juggling, the list of things still needing to be done had only grown not shortened whatsoever. Yes, he knows this as well. Focus.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Getting Real With Your Facebook Audience

The Social Media Incubator

A common misconception about social networking sites is the idea that they exist in a virtual playground.  Sure, they are entertainment, but some individuals question whether or not they are a tool for businesses.  More specifically, many business owners are concerned that the average Facebook user is not typically part of their target audience. Others even stereotype avid online users as apathetic about reality and label them as being cut-off from actual relationships, or anti-social. However, new research has proven otherwise….

Is It All About The Money?

Small Business Mavericks

If you look at the top 20 keywords that Google makes money on with its AdWords service, you’ll find that 4 out of the top 5 are all about money. Here are the top 5 keywords on which Google is earning its gold: Insurance. Loans. Mortgage. Attorney. Credit. Education, technology, and computers also have multiple places within the top 20. I can understand technology and computers, but education? think education is in the top 20 right now because the economy is down, and when the economy takes a hit people typically go back to school for updating their skills and training for new professions.

Announcing ProBlogger Melbourne Training Day – Register Your Interest Today

ProBlogger

Within a couple of days I’d booked an international speaker (Chris Garrett) had convinced 4 local bloggers to speak, booked a venue and had announced to the world it was happening. We released 100 tickets (I thought I was ambitious – given there was only 3 weeks until the event) and I stood back to watch what would happen. You can read about the day here. The Details So Far.

Cartoon of the day

Jeff Esposito

Cartoon of the Day BC Fishing minnow

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

The Hitchhiker’s Guide to to Tracking Website Engagement

Convince & Convert

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. In Douglas Adams’ “ The Hitchhiker’s Guide to the Galaxy ,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Sorry. It’s not that easy. And here’s why: 1. Volunteers.