Mon.Apr 09, 2012

Trending Sources

Social Media Breeds PR Laziness

Spin Sucks

Last week, because I was recovering from my sleepless trip to Norway, I wasn’t able to attend the PR Digital Impact Conference with my Inside PR cohorts, Joe Thornley and Martin Waxman. They were able to secure quite a few interviews with some of the conference’s speakers, which we’ll be playing in the coming weeks. And I think it’s a great topic of conversation today.

Are We Risk Averse or Risk Ignorant?

SocialFish

First a BIG thank you to Jamie Notter and Maddie Grant for including me in their book, Humanize in their discussion of “risk” (see page 70).  My contribution is that people perceive risk differently and react accordingly. First, I don’t think most people or their organizations really consider risk in their decision making. So they aren’t risk averse or risk prone.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. How can you quickly find out how far a link has spread on Twitter? Back up your Gmail account? PingTags. Buffer.

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Social Media ROI: 5 Must-Reads

Firebelly

Here are 5 must-reads on social media ROI that we don’t want you to miss. Social Media Metrics That Matter Now. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. Measure Social Media ROI with Google Analytics Social. ROI: Are Your Social Media Efforts Worth the Money?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The New Media Diet

Twist Image

How much media can you switch through in an hour? For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs her iPad with her smartphone near-by and engages in the digital native dance known as multi-platforming. The picture gets a little darker. And its time might be closer than you think. More problems.

Social media love is all you need

Socialized

It seems that nearly every news item that makes its way onto Twitter or Facebook is first expressed through reportage (simple links and tweets with headlines), followed by a fire hose of hate and mockery, and sometimes a backlash against the backlash. A couple examples include: Susan Boyle: "Her popularity in Britain

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Using social media to track down deadbeats

Sherrilynne Starkie

The Debtor List   is a free service that provides a searchable, public database where users can submit a claim for debts owed to them. Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The power of social media circulates the claim in the web and motivates the debtor(s) to pay. The Debtor is informed of the claim via email and has a chance to dispute the claim. Otherwise the claim remains searchable on the website for five years. ” The Debtor List is free to use. My take? Related articles.

A Systematic Approach to Writing Successful Blog Posts

ProBlogger

This guest post is by Jane Sheeba of Problogging Success. “Success” is a very relative term. Unless you define it precisely, it’s very easy to become lost in a sea of assumptions. You can work hard on building a blog without having defined your “success,” but if you do, how will you know if you’re progressing successfully? blog post is an essential part of the blog—in fact every single blog post is a very important entity of the blog. Subtract all the blog posts and you have no blog left. It differs from person to person and blog to blog.

A World Gone Social

Learn how companies must adapt to survive.

Why Facebook Timeline Ads Suck

Waxing UnLyrical

Guest post by Brian Meeks. I was going to write a post on Pinterest, which has piqued my interest. Yes, the rhyme was intentional… and brilliant. Well maybe not brilliant, per se, but better than being attacked by an ill tempered gorilla. like to set the bar low, sometimes burying it. ” They are all over my Timeline. will not! In fact, I’m certain of it. She is gone forever. .

The Systematic Blogger’s Manifesto

ProBlogger

This is a guest post by Shaun Connell from Live Gold Prices. remember when I first began reading about “passive income” It seemed brilliant: work hard and make sure you leverage your time and capital so that instead of being paid once, you’re paid a little bit every month into the future. At the time, I was just running a blog for fun, and decided to go ahead and start a blog for profit. It’s been about five years now, and I’ve been doing this full-time for about four years. I’ve learned a lot about blogging, passive income, internet marketing, SEO—the whole works.

Humanizing The Social Media Industry

Taylor Marek

It's no secret that social media has created an entirely new marketing category within businesses. Social media has the ability to permeate into every avenue of a consumer's life providing companies with an abundance of opportunities for brand advertising. The rules, however, are far different than the traditional advertising campaigns of yesteryear. Business General New Media Social Media humanize humanizing social media industry

SEO Starts And Ends With Great Content

Small Business Mavericks

When it comes to SEO for small business, it all starts with a good content. I’ll go further and suggest great content. Do you need ‘killer’ content? Some would argue yes, however, try coming up with ‘killer’ content everyday and you’ll most likely burn out within the week. Good content is your first aim, great content is your eventual aim, and if you can find that ‘killer’ content to throw in occasionally, so much the better. So why the emphasis on great content? It’s very simple – search engines are looking for just that.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Humanizing The Social Media Industry

Taylor Marek

It’s no secret that social media has created an entirely new marketing category within businesses. Social media has the ability to permeate into every avenue of a consumer’s life providing companies with an abundance of opportunities for brand advertising. The rules, however, are far different than the traditional advertising campaigns of yesteryear. Experts suggest taking an inside-out approach. Showing the many faces of your employees goes a long way towards humanization. One of the most important tenants here is to ensure your presence. Companies can’t afford to miss out.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Green Egg Thief Green Eggs and Ham

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Humanizing The Social Media Industry

Taylor Marek

It's no secret that social media has created an entirely new marketing category within businesses. Social media has the ability to permeate into every avenue of a consumer's life providing companies with an abundance of opportunities for brand advertising. The rules, however, are far different than the traditional advertising campaigns of yesteryear. Business General New Media Social Media humanize humanizing social media industry

Humanizing The Social Media Industry

Taylor Marek

It's no secret that social media has created an entirely new marketing category within businesses. Social media has the ability to permeate into every avenue of a consumer's life providing companies with an abundance of opportunities for brand advertising. The rules, however, are far different than the traditional advertising campaigns of yesteryear. Business General New Media Social Media humanize humanizing social media industry

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Humanizing The Social Media Industry

Taylor Marek

It's no secret that social media has created an entirely new marketing category within businesses. Social media has the ability to permeate into every avenue of a consumer's life providing companies with an abundance of opportunities for brand advertising. The rules, however, are far different than the traditional advertising campaigns of yesteryear. Business General New Media Social Media humanize humanizing social media industry