Jon Loomer
JANUARY 31, 2024
One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. This is possible with the help of standard events, custom events, and custom conversions.
Direct Marketing Observations
JANUARY 31, 2024
I once heard this line in a podcast, “Take what’s important and make it interesting.” It resonated with me immediately. If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.
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Social Media Today
JANUARY 31, 2024
In a tense session, Senators pushed their case that social platforms need to do more to protect young users.
The Social Media Hat
JANUARY 31, 2024
Learn about this flexible and strategic parter for your business. The post What Is A Fractional CMO? appeared first on The Social Media Hat.
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Social Media Today
JANUARY 31, 2024
The latest data from Pew Research highlights key social media engagement trends among U.S. users.
Convince & Convert
JANUARY 31, 2024
Managing multiple marketing projects on social media can be challenging. Just as a chef multitasks to ensure every dish is perfect, you are saddled with the same responsibility for achieving perfection, but with less grease and smoke. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
JANUARY 31, 2024
Advertisers often complain that their ads reach people beyond the selected age, gender, or location. This is usually because they received comments from people who shouldn’t see their ads. There are reasons this can happen, and it’s possible you’re not paying to reach these people. But you can find out. Use the breakdown dropdown menu and use one or both of the following: Demographics: breakdown by age or gender Geography: breakdown by country This will generate separate rows based on various ag
Social Media Today
JANUARY 31, 2024
The Threads team is trying to build something more than a Twitter clone, which requires a different approach.
Sprout Social
JANUARY 31, 2024
Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. For brands big and small, growing a channel and dedicated audience is no small feat. Especially when performance is tied to the ever-changing YouTube algorithm.
Social Media Today
JANUARY 31, 2024
The latest data from Pew Research highlights key social media engagement trends among U.S. users.
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A beginner's guide to social media automation tools and getting automation right.
Hootsuite
JANUARY 31, 2024
Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. You’ve probably seen them in your feed already — these long-form posts can be up to 25,000 characters and can even be formatted with bold and italicized texts. Long-form posts are one of the features you get when subscribing to X Premium (formerly Twitter Blue ).
Social Media Today
JANUARY 31, 2024
The Threads team is trying to build something more than a Twitter clone, which requires a different approach.
Oktopost
JANUARY 31, 2024
When choosing restaurant recommendations, it goes without saying that most of us prefer the expertise of our foodie friend over ads by Chili’s, Pizza Hut, or McDonald’s. Employee advocacy operates on a similar principle. Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveragi
Social Media Today
JANUARY 31, 2024
The tool aims to simplify website engagement tracking based on ads.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Oktopost
JANUARY 31, 2024
We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Now that 75% of B2B buyers are actively researching solutions on social media, 50% of which are on LinkedIn , these two techniques have become an effective solution to build brand awareness and generate more customers from social media.
Social Media Today
JANUARY 31, 2024
LinkedIn's seeing more engagement, with its AI tools helping to drive performance.
ProBlogger
JANUARY 31, 2024
The post How to Write Faster, Better Blog Posts: 4 Techniques Top Bloggers Use appeared first on ProBlogger. Is it taking you ages to write blog posts? You’re not alone… Whether you’re new to blogging or you’ve been running your blog for a while, the time commitment can be really overwhelming. Just getting one post published each week can be a struggle, especially if you’re focused on producing high-quality long form content.
Social Media Today
JANUARY 31, 2024
The option will provide insight into conversions a day after ad exposure.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
JANUARY 31, 2024
The guide provides marketing-specific insights based on Pin trends.
Social Media Today
JANUARY 31, 2024
Reddit continues to add more business elements ahead of its coming IPO.
Social Media Today
JANUARY 31, 2024
The latest round of updates for YouTube creators.
Social Media Today
JANUARY 31, 2024
The option will provide insight into conversions a day after ad exposure.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
JANUARY 31, 2024
The guide provides marketing-specific insights based on Pin trends.
Social Media Today
JANUARY 31, 2024
The latest round of updates for YouTube creators.
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