Mon.Jun 26, 2023

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YouTube Rolls Out Changes to Studio Analytics to Reduce the Pressure of Data Comparison

Social Media Today

With some creators feeling pressured by upfront data displays, YouTube is trying to make analytics easier with recaps and gamification.

Analytics 191
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Using LinkedIn To Foster Real Relationships & Partnerships w/ Raquel Borras

The Social Media Hat

Partnership Unpacked, Episode 27, with Raquel Borras The post Using LinkedIn To Foster Real Relationships & Partnerships w/ Raquel Borras appeared first on The Social Media Hat.

LinkedIn 145
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Meta Targets Mid-July Launch for New Twitter Challenger App

Social Media Today

And the launch could be preceded by an actual fight between Elon Musk and Mark Zuckerberg.

Twitter 214
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The role of AI in creating a more human customer experience

Sprout Social

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Sentiment 105
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Snapchat Shares New Insights Into What Gen Z Consumers Want From Brands

Social Media Today

A generation that has grown up with advanced ad targeting on the web finds less appeal in broad-reaching campaigns.

Brands 188
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LinkedIn Branding: Leverage LinkedIn to Build Your Brand

Quintly

You can't sleep on LinkedIn if you've made ambitious plans to market your business. It's the ultimate destination for B2B brands and individual contributors to engage with their target audience, deliver impactful content, and create a stellar brand that attracts leads.

LinkedIn 101

More Trending

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How We’re Successfully Repurposing Content at Buffer

Buffer Social

Everyone says you should repurpose your content these days. But why? And how do you actually go about it? How do you decide what to repurpose, and how do you actually execute? These are all questions we hope to answer for you today. If you haven’t given repurposing content a try yet, you really should. Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best content they may have missed the first time you posted.

Content 84
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Meta Launches Quest+ Subscription Service for VR Experiences

Social Media Today

The focus is likely to be on games as a key bridge into its metaverse experiences for users.

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Get Ready For AI-Powered Social Media Scams

Forbes Social Media

Over the last year, generative AI has helped social media managers create posts that seem like they were written by a copywriter not a bot.

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Meta Targets Mid-July Launch for New Twitter Challenger App

Social Media Today

And the launch could be preceded by an actual fight between Elon Musk and mark Zuckerberg.

Twitter 148
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Buffer vs. Sked Social: Nine Key Differences

Buffer Social

Selecting the perfect social media management tool can be an overwhelming task. There are dozens of options available and hundreds of features to compare. But don't worry, we at Buffer are here to help you make an informed decision by comparing our platform with another popular choice: Sked Social. To assist you in finding the right solution for your social media management needs, we've compiled a list of key differences between Buffer and Sked Social.

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YouTube Rolls Out Changes to Studio Analytics to Reduce the Pressure of Data Comparison

Social Media Today

YouTube says that some creators felt pressured by some of its up-front data displays.

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How to Delete a VSCO Account: A Step-by-Step Guide

BeingOptimist

Greetings and welcome to our guide on how to delete a VSCO account. Whether you’ve decided to choose other platforms or simply want to step back and take a pause from social media, we understand that deleting an account can be a necessary step. VSCO, renowned for its artistic photo-editing capabilities and creative community, offers a streamlined process to help you remove your account permanently.

How To 81
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Meta Launches Quest+ Subscription Service for VR Experiences

Social Media Today

The program could work as a key bridge into its metaverse experiences.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Encourage Employee Advocacy on Social Media

Oktopost

We’re big believers in the power employee advocacy holds for social media marketing. We’re not only proponents of its power to transform your existing social media strategy and wow your audiences with a multifaceted online presence across the major social channels, but also of its power to engage your workforce in a very meaningful way. But that’s what’s on paper.

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Twitter’s New Ad Revenue Share Program is Close to Launch

Social Media Today

Twitter's next creator monetization offering is coming very soon.

Twitter 148
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How To Calculate Engagement Rate In 2023?

Keyhole.co

Social media accounts with larger followers are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. What is Engagement Rate? Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower.

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Snapchat Shares New Insights Into What Gen Z Consumers Want From Brands

Social Media Today

Some notes to help you map out a more effective marketing approach.

Brands 148
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Strategically Target Countries for Quality Leads with Meta Ads

Jon Loomer

One of the biggest challenges that Meta advertisers face is running ads that build quality leads that are likely to buy. The wide variation in costs and conversion rate by country is a primary source of this frustration. But there is a solution. In this post, we’ll discuss the dilemma before I lay out my approach to help you run Meta ads for leads that effectively distribute your budget to countries that are likely to convert.

CPM 172
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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. Still, it takes more than integrating multiple channels to build a successful one. It takes a strategic approach, continuous optimization, a customer-centric mindset and a well-planned omnichannel strategy to make it all possible.

Loyalty 122
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70 Instagram Statistics You Must Know In 2023

Keyhole.co

As Instagram grows, it becomes an increasingly important platform for businesses and marketers. Keeping track of the latest trends and Instagram statistics in 2023 will help you stay ahead of the competition and ensure your brand makes the most of its presence on this preferred social media platform giant. In this blog post, we’ll discuss some key Instagram statistics for 2023.

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Google Search Cheat Sheet [Infographic]

Social Media Today

Up your Google Search skills with these advanced special commands called operators.

Google 181
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Wagner Group Mutiny Was To 'Distract From Biden Troubles' And Other Conspiracies Now Trending

Forbes Social Media

The more people rely on social media as their only source of information, the more likely they will tend to believe in conspiracies.

Groups 90
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Google Search Operators Cheat Sheet [Infographic]

Social Media Today

Up your Google Search skills with these advanced operators.

Google 148
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Making the most of your social media investments demands a new way of working

Sprout Social

It wasn’t that long ago when organizations struggled to understand why they should invest in social media. What was once thought of as an intern’s responsibility is now considered table stakes for any data-driven business. In fact, The 2023 State of Social Media report reveals 80% of business leaders expect their social media budgets to increase over the next three years.