Dave Fleet

OCTOBER 10, 2018

This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after returning to work from three months of paternity leave. When our son was born I made the decision to take some time off this summer. As I quickly learned, it’s not something that a lot of dads in our industry do however from the time we knew we were having a baby, I assumed that I would take this time.

Team 331

Team Project Conversation Industry 331

Jon Loomer

OCTOBER 10, 2018

Dynamic product ads are critical to having a successful Facebook marketing holiday season. These ads dynamically update and feature products from your product catalog, while also allowing you to not only use them in remarketing (aka someone views a product on your site and then later sees a Facebook ad for that product) but also for prospecting, via Broadmatch Dynamic Ads.

Facebook 167

Facebook Advertising Products Discount 167

Dave Fleet

OCTOBER 10, 2018

This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after returning to work from three months of paternity leave. When our son was born I made the decision to take some time off this summer. As I quickly learned, it’s not something that a lot of dads in our industry do however from the time we knew we were having a baby, I assumed that I would take this time.

Team 150

Team Project Conversation Industry 150

Social Media Today

OCTOBER 10, 2018

Pinterest is a conversion machine. Here are a few ways businesses can optimize their websites to promote shares on Pinterest and expose their brand to Pinterest's massive audience of buyers.

Conversation 167

Conversation Brands 167

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Social Media

Forbes Social Media

OCTOBER 10, 2018

What has happened to Google+ is just another illustration of what happens when a company loses talent, lacks foresight, is patently naïve and hopelessly inefficient. If Google is guilty of anything, it is a failure to manage its immense talent and potential.

Google 89

Google Company 89

Social Media Today

OCTOBER 10, 2018

To successfully leverage an influencer marketing campaign before a product unveiling, a marketing team must first take the time to vet and prep its target influencer candidates. Here’s how to ensure a proper brand-influencer fit.

Influencer 155

Influencer Marketing Campaign Team 155

Social Media Today

OCTOBER 10, 2018

Overall, spending on online video ads is forecast to grow 30% this year for a total of $27.82 billion.

Video 155

Video Facebook 155

Forbes Social Media

OCTOBER 10, 2018

The New York Public Library is engaging the next generation of readers by taking classics like Alice's Adventures in Wonderland and turning them into #InstaNovels on Instagram Stories.

Library 83

Library Instagram Brands Engagement 83

Social Media Today

OCTOBER 10, 2018

Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform.

Facebook 107

Facebook Brands Instagram Platform 107

Forbes Social Media

OCTOBER 10, 2018

With more than 900 individuals from the UK travelling to engage with the conflict in Syria, we must ensure that robust evidence and legal tools are used against those who continue to pose a threat to our national security.

Travel 83

Travel Engagement Tools 83

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Unmetric

OCTOBER 10, 2018

Ten days of Dussehra celebration definitely calls for a ten-day long campaign. With all that pressure, we know you could use all the ideas and inspiration you could get to make it an engaging and successful campaign. Here is the list of top performing social media brand content around Dussehra. Take a look at what your peers have done and it’ll give you a fair idea of what worked and what didn’t.

Social Media 66

Social Media Analysis Campaign Analytics 66

Forbes Social Media

OCTOBER 10, 2018

A dangerous and unprecedented category 4 Hurricane Michael is hours from U.S. landfall. What role did something called "hot towers" play in its dramatic intensification?

78

78

Lucy Hall

OCTOBER 10, 2018

This is very exciting! The social media content planning book is back for 2019. Created by me (Lucy) and the create & plan community to help you to visualise social media post ideas and work on a social media content strategy and calendars throughout the next year. The planner is now available for pre-order in all pre-sales will receive a £5 discount making it just £25.

Social Media 60

Social Media Discount Curation Meeting 60

Forbes Social Media

OCTOBER 10, 2018

With the announcement that Amazon plans to develop AI-enhanced homes, what does this mean for our society and domestic life, where every action deemed "minor" or "utilitarian" risks being automatised.

70

70

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Pixlee

OCTOBER 10, 2018

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy.

Hotels 64

Hotels Curation UGC Brands 64

Forbes Social Media

OCTOBER 10, 2018

Social networks have transformed the channels through which organizations find talent, but is innovation in the recruitment industry still the exception?

LinkedIn 69

LinkedIn How To Social Networking Industry 69

Digimind

OCTOBER 10, 2018

The potential of listening to your customers on social cannot media be understated. Here are ten ways you can detect and analyze consumer insights to better understand them! The post How to Get, Analyze, and Use Consumer Insights from Social Media appeared first on Digimind Blog.

Social Media 53

Social Media How To 53

Forbes Social Media

OCTOBER 10, 2018

Over the last two weeks, Google and Facebook have both admitted data breaches. Who can be trusted now?

Data 72

Data Apple Company Google 72

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

ProBlogger

OCTOBER 10, 2018

The post 3 Ways to Give Your Readers a Fresh Take on a Well-Worn Idea appeared first on ProBlogger. Today’s post is by ProBlogger writing expert Ali Luke. Whatever topic you write about, you’ve probably seen a lot of ideas that have already been done to death. If you’re in the weight loss niche, you might have seen a dozen posts on “How to beat the weight loss plateau”.

Project 29

Project Examples Tips Price 29

Forbes Social Media

OCTOBER 10, 2018

Google's presentation captures a company not presenting a vision for global internet censorship, but rather a company asking the most important question of all: how to preserve the freedom of the web while protecting it from the darkest corners of society and to do so before it is too late.

Google 51

Google Company Questions How To 51

Sprout Social

OCTOBER 10, 2018

Do you know what your ideal customer on social media looks like – literally? In day and age where people crave personalization from businesses online , it pays to get as specific as possible when it comes to defining your target audience. But when you’re targeting hundreds or thousands of followers, how can you possibly guarantee that your message is on point?

Social Media 107

Social Media Engagement Brands How To 107

Forbes Social Media

OCTOBER 10, 2018

Cloud computing unicorn Intercom is betting that chatbots can have a revival -- if properly using AI to help customers get answers, no human required.

52

52

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Social Media Today

OCTOBER 10, 2018

Need some help understanding the common SEO terminology? Here's what you need to know.

SEO 168

SEO 168

Forbes Social Media

OCTOBER 10, 2018

Over the last two weeks, Google and Facebook have both admitted data breaches. Who can be trusted now?

Data 53

Data Google Facebook 53