Kikolani

FEBRUARY 3, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. How the 80-20 Rule Affects Freelance Writers – The Pareto principle — the 80-20 rule — should guide how freelance writers and business owners choose clients and projects.

Mashup 113

Mashup Resources RSS SEO 113

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. This is exactly what Sprout Social did with our new social media image resizing tool Landscape. Just like with your gated resources, write articles that address a problem your customers face and show them how you can solve it.

Strategy 80

Strategy Marketing Report Resources 80

Rebekah Radice

JANUARY 9, 2017

How to Fill Up Your Social Media Calendar [Strategy + Template]. How a Social Media Content Plan Helps You Succeed. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. Those terms will then become your weekly social media theme or focus.

Template 131

Template Templates Social Media Strategy 131

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Here are some key tips to help you integrate social media into your sales funnel. How Social Media Integrates into the Sales Funnel.

Social Media 118

Social Media How To Metrics B2B 118

Rebekah Radice

JANUARY 9, 2017

How to Fill Up Your Social Media Calendar [Strategy + Template]. How a Social Media Content Plan Helps You Succeed. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. Those terms will then become your weekly social media theme or focus.

Template 60

Template Templates Social Media Strategy 60

Rebekah Radice

SEPTEMBER 5, 2017

In this episode of the Brand Authority podcast, you’ll learn how to quickly establish your social media brand strategy. How to Develop Your Social Media Brand Strategy. Choose Your Social Media Platforms. So, ask yourself: What social network(s) is your audience actively using? White papers.

Social Media 111

Social Media Strategy Brands How To 111

Your Escape From 9 to 5

JULY 8, 2022

Social media and smart phones. Bloggers need to embrace both and learn how to use them to maximum effect. So how can you make money from blogging? How to start a blog that makes money? How do they convince their boss to make a buying decision? Do they print off an ebook and put it on his desk?

eBook 52

eBook How To Smart Phone Engineering 52

Pam Moore

MARCH 16, 2018

Good examples of social proof include testimonials, customer references, partner references, kudos from other thought leaders, examples of work completed, links to work completed, guest blogs you have contributed to, links to blogs where you and your content has been cited, white papers, ebooks, and the list goes on.

Brands 167

Brands Tips Engagement Training 167

Rebekah Radice

SEPTEMBER 5, 2017

In this episode of the Brand Authority podcast, you’ll learn how to quickly establish your social media brand strategy. How to Develop Your Social Media Brand Strategy. Choose Your Social Media Platforms. So, ask yourself: What social network(s) is your audience actively using? White papers.

Social Media 60

Social Media Strategy Brands How To 60

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Take your email lists, and use Flowtown to determine who within your customer base has a Facebook account.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Webbiquity SMM

MARCH 29, 2016

The biggest mistake (yet one that remains too common) any individual or brand can make on social media is ignoring direct contact from followers. Use social media monitoring tools to make sure you don’t miss opportunities to engage. Again, across all social networks, engaging with followers is vital for success.

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Pay attention to your statistics with regard to calls to actions.

Social Media 120

Social Media Strategy Consultant RSS 120

Sprout Social

JANUARY 21, 2021

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting. It’s a win-win!

Social Media 139

Social Media Content Report WordPress 139

Rebekah Radice

OCTOBER 9, 2017

Have you ever wondered how to gain attention on social media and expand your brand? In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche.

Influencer 109

Influencer Social Media Conversation Case Study 109

Social Media Marketing

NOVEMBER 29, 2012

Rather than a how-to guide, these are simply some observations on what impacts the process. Eliminate distractions, but invite diversions It's entirely too easy to feel the lure of social networks. But just as the martial artist knows how to absorb energy from an enemy's attack, we too can learn to pivot with these tools.

Content 167

Content Hubspot Mobile Team 167

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Rebekah Radice

MAY 24, 2017

Have you ever wondered what separates those that are successfully using social media from those that struggle? They have a social media plan in place! Get a copy of my NEW BOOK on Amazon and create a social media strategy that works today! How to Succeed on Social Media When You Have No Idea What You’re Doing.

Social Media 148

Social Media How To Analytics Types 148

Convince & Convert

JUNE 12, 2013

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. Content Marketing buzzstream content marketing earned media owned media paid media social media strategy'

BuzzStream 153

BuzzStream Content Metadata Reddit 153

Rebekah Radice

OCTOBER 9, 2017

Have you ever wondered how to gain attention on social media and expand your brand? In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche.

Influencer 60

Influencer Social Media Conversation Case Study 60

Rebekah Radice

MAY 24, 2017

Have you ever wondered what separates those that are successfully using social media from those that struggle? They have a social media plan in place! Get a copy of my NEW BOOK on Amazon and create a social media strategy that works today! How to Succeed on Social Media When You Have No Idea What You’re Doing.

Social Media 60

Social Media How To Analytics Types 60

ProBlogger

SEPTEMBER 12, 2012

In Shareaholic’s publisher network, the most shared websites tend to optimize for keywords in their headlines, include headlines less than ten words, and stick to “list” and “how to” kinds of posts. That could mean subscribing to your blog so they come back again, or maybe downloading an ebook or other offer from you.

Real Estate 52

Real Estate Embedding Badge Creative Commons 52

Convince & Convert

MAY 19, 2010

If we like it we want to pass it around to our network so that they can interact with it. This is how we connect with each other online, by sharing content. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Webbiquity SMM

JANUARY 5, 2016

How to Use Visual Content to Drive More Traffic by Social Media Examiner. In this article from Donna Moritz , you’ll discover how three creative businesses used visual content to get results. Writing White Papers to Establish Your Expertise by Prof KRG. Do your images inspire your readers to take action?

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

JUNE 8, 2011

It ideally should include: • The primary media contact’s name and contact information (including social network profile links). Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. based on division, product line, purpose etc.)

Press Release 200

Press Release scribd Vimeo How To 200

Webbiquity SMM

APRIL 8, 2014

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Among them: Does (the) mobile landing (or desktop) page stink?

Facebook 223

Facebook Marketing B2B Advertising 223

Diva Marketing Blog

FEBRUARY 1, 2010

As you know, for generations, PR firms have written white papers, contribute articles and the sort for clients. Rather than tap into the folks who are experienced with blogs and twitter and Facebook, this company is relying on its ancient roots of paying an agency to tell them what to do and how to do it. Ellen Hoenig.

Social Media 81

Social Media Marketing Authentication Blogger 81

Convince & Convert

FEBRUARY 26, 2016

A single white paper or ebook can bring you more natural backlinks than any of the generic 500–1000 words post that can entertain your audience only for a limited period of time. From classic how-to posts to infographics and ebooks, you should consider producing everything you can and promote accordingly.

SEO 60

SEO Research Industry Influencer 60