Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker. Image: Pixabay , CC0 1.0

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Sprout Social

JULY 1, 2021

Now we’ll go into more detail on how to apply these functions to a B2B marketing strategy. It includes social listening , where you can see what people are discussing online and evaluating your brand sentiment. Mid-page, the company inserted a free eBook on a very relevant topic for their target audience. Promote the content.

B2B 121

B2B SEO Travel Hubspot 121

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. How much more? This blog is all about how to do this. Email is used far more than Facebook and Twitter combined. Daily activity for Facebook: 60 million updates.

List 257

List Organization Tips Newsletter 257

Idaconcpts

JUNE 4, 2014

After all—knowing that we need a website and a social media presence is old news. Just look at how often Google changes the rules and metrics for SEO! Social media. Yes, you need to have a social media presence. You should not, however, be limiting your social media efforts to Facebook and Twitter.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Josh S Peters

NOVEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Social Media for Lead Generation and Acquisition Social Media for Lead Generation and Acquisition Written on November 19, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

Social Media 113

Social Media ROI Newsletter Campaign 113

Buffer Social

MAY 1, 2017

In episode #42 of The Science of Social Media , Molly shares the 5 key elements of a rock-solid Facebook ad and how to seamlessly integrate each into your next ad campaign. How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. How to Craft the Perfect Offer – Ryan Deiss on Perpetual Traffic.

Facebook 103

Facebook CPC Avatar Social Media Management 103

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. How much more? This blog is all about how to do this. Email is used far more than Facebook and Twitter combined. Daily activity for Facebook: 60 million updates.

List 217

List Organization Tips Newsletter 217

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Pay attention to your statistics with regard to calls to actions.

Social Media 120

Social Media Strategy Consultant RSS 120

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough.

Template 131

Template Templates Social Media Strategy 131

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. This is exactly what Sprout Social did with our new social media image resizing tool Landscape. One such report we use at Sprout Social is our Must Be Present social media engagement report. dEMkCctEWE.

Strategy 80

Strategy Marketing Report Resources 80

Kikolani

FEBRUARY 3, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing.

Mashup 113

Mashup Resources RSS SEO 113

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

B2B 185

B2B Social Media Review eBook 185

agora pulse

MAY 26, 2020

Here’s how to do so and examples of brands getting them right. In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. What Is a Social Media Landing Page? A social media landing page is the destination you want your followers to visit.

Social Media 150

Social Media How To Discount Campaign 150

ProBlogger

MAY 3, 2013

Corbett Barr teaches you how to get traffic because he has done it. A report, mini ebook, white paper or a short webinar works well. And no, I am not snubbing social media. But social media does take a while to work, especially if you are new. What have you got on offer? Lack of self promotion.

How To 55

How To Blogger Tag Cloud eBook 55

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough.

Template 60

Template Templates Social Media Strategy 60

Rebekah Radice

SEPTEMBER 5, 2017

While it may take some time to create your perfect social media strategy, it’s important to nail it down sooner than later. In this episode of the Brand Authority podcast, you’ll learn how to quickly establish your social media brand strategy. How to Develop Your Social Media Brand Strategy.

Social Media 111

Social Media Strategy Brands How To 111

Writtent Blog

NOVEMBER 26, 2023

Balance short-term goals (such as 2-3 blog posts per week) with mid-term (like 1 webinar every month) and long-term goals (such as creating a video training series or an ebook). Mark them on your editorial calendar and consider how your content could build up and work toward those events. What events can your content work with?

How To 98

How To Press Release Template Templates 98

Rebekah Radice

JULY 30, 2018

Do you scramble to find content to post on social media? If you struggle to organize, plan, and post content to social media… there’s a better way! In this episode of the Brand Authority Podcast, I share the first of a three-part system on how to create your customized social media calendar.

Social Media 121

Social Media Startup How To Case Study 121

Convince & Convert

MAY 12, 2016

Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic. For engaging your webinar audience, I covered how to: Deliver on what you Promised in the webinar invitation.

Tips 60

Tips Survey Hosting Metrics 60

Hootsuite

MAY 9, 2023

In this blog, we’ll teach you how to implement a successful content distribution strategy. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. It also includes any blogs and articles, white papers, or case studies you publish. Social media channels.

Tips 99

Tips Content HootSuite UGC 99

Rebekah Radice

SEPTEMBER 5, 2017

While it may take some time to create your perfect social media strategy, it’s important to nail it down sooner than later. In this episode of the Brand Authority podcast, you’ll learn how to quickly establish your social media brand strategy. How to Develop Your Social Media Brand Strategy.

Social Media 60

Social Media Strategy Brands How To 60

Pam Moore

MARCH 16, 2018

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. Social media is far different than handing someone a business card. The tools of social media can be learned by almost anybody.

Brands 167

Brands Tips Engagement Training 167

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site. Comment away!

Consultant 123

Consultant Metrics Social Media Social CRM 123

Sprout Social

JANUARY 21, 2021

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting. — Sprout Social (@SproutSocial) June 22, 2020.

Social Media 139

Social Media Content Report WordPress 139

ProBlogger

JANUARY 31, 2012

If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. How do you do this? Maybe you’ll show them how to pick stocks, lose weight, or grow an organic garden. What do I mean by that?

Content 42

Content eBook Analytics Statistics 42

Rebekah Radice

OCTOBER 9, 2017

Have you ever wondered how to gain attention on social media and expand your brand? In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media.

Influencer 109

Influencer Social Media Conversation Case Study 109

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Rebekah Radice

MAY 4, 2017

We all know that social media success doesn’t happen by accident. That’s where a social media checklist comes in. If you’re ready to better manage your daily social media to-do list, this checklist is what you need. GET YOUR DAILY SOCIAL MEDIA CHECKLIST: DOWNLOAD NOW.

Social Media 154

Social Media Engagement Meme Buy 154

Convince & Convert

APRIL 2, 2013

Social media, content marketing, and SEO are the main components of inbound marketing. If your client is a weight loss clinic, for example, the article might be “5 Ways to Avoid Hunger While Dieting,” “How to Avoid Night Snacking,” or “What You Need to Know Before Losing Weight with the HGC Diet.”. Media kit gathering dust?

Press Release 149

Press Release Strategy scribd Marketing 149

Rebekah Radice

MAY 24, 2017

How do you define social media success? Even when you have no idea what you’re doing, you can still create success on social media. Today I launch a new book, “ Social Media Mastery: A Comprehensive Guide to Social Media Success.” They have a social media plan in place!

Social Media 148

Social Media How To Analytics Types 148

Your Escape From 9 to 5

JULY 8, 2022

Social media and smart phones. Bloggers need to embrace both and learn how to use them to maximum effect. So how can you make money from blogging? How to start a blog that makes money? So it doesn’t matter whether you are a blogger, a brand or social media marketer, You need to make your content human.

eBook 52

eBook How To Smart Phone Engineering 52

Sprout Social

JANUARY 25, 2019

Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Your story is how your company will be remembered by customers. Building a unique brand story on social media involves telling it through different social platforms. It can be achieved.

Engagement 109

Engagement Hotels Brands How To 109