Convince & Convert

APRIL 6, 2010

(This is especially important now that Google and Bing are incorporating social content into real-time search results). You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. Consider including some of these phrases to your master keyword list.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Slideshow, lists, and everything. Slideshow, lists, and everything.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. Very helpful as our company moves forward with our plan for Social Media.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

JULY 21, 2010

because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. Having a privacy policy or a social media policy is not enough. She promptly divorced him so he turned around and sued them.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MARCH 3, 2010

Make Social Portable Facebook’s true genius isn’t Facebook.com, it’s Facebook Connect, allowing consumers to import their friends and their friends’ opinions onto hundreds of thousands of other Web sites.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JUNE 7, 2010

My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

AUGUST 11, 2010

We’ve been blessed beyond comprehension, and the list of family, mentors, clients, colleagues and pals who have helped us along the way are far too numerous to list. and the site produced a list of candidate cities for our consideration. Arizona has been very, very, very good to us. link] Jenna D. Im Jay Baer.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

SEPTEMBER 21, 2010

I’m going to put your Social Media Worksheet to work for me. Thanks [link] Joanne Spruyt So glad I found your site. I’m going to put your Social Media Worksheet to work for me. Thanks [link] Joanne Spruyt So glad I found your site. I’m adding it to my to do list as one I need to answer ASAP.-=

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 28, 2010

When we're creating content for our site, we're always looking for the “value add&# – additional information on our site that compliments our main message and can be useful for our clients. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. Im Jay Baer.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 23, 2010

Orientation for Your Blog Your first-time blog visitors are unfamiliar with your site design, navigation, structure, and other proclivities. That’s why I recommend the “Similar Posts&# plug-in below, and why I suggest you list recent posts and popular posts prominently on both the right side and bottom of every page.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. And, if your site is Flash dependent, you're missing all the iPhone and Blackberry visitors who have no capacity to display Flash. Tom agrees, and included that concept in the Executive Summary.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. That would be interesting to see how similar each list is.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

JUNE 2, 2010

But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. It's like building a house on an ice flow. It's hip, but not very long-term.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

SEPTEMBER 21, 2010

I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. I’ve seen my average number of comments increase since I moved to Disqus. I implement bit.ly

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. Twitter Lists Frenzy =-.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MAY 26, 2010

Toshiya Kono RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] John McTigue RT @jaybaer: 14 Things I Think I Think About Social Media – [link] [link] Joshua Wilson @jaybaer has hit the nail on the head when it comes to marketing through social media. Im Jay Baer.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. link] francine hardaway Great list, Jason. I’d add: 1)Social media can increase sales.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 8, 2010

There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. You’re the number one social network in the world. The goals shift.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

MARCH 22, 2010

This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly). I hope you’ll consider registering for the Social Media Success Summit, and if you do, please use and promote this link ( [link] ) – if you do, I’ll make a few bucks. No pressure, eh?

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

JUNE 15, 2010

Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. Here’s how: First, take a list of your customers’ email addresses, and create a.csv file (you only need email addresses, not names, mailing address, etc.)

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

AUGUST 3, 2010

Facebook reports that consumers are 3 times more likely to connect their Facebook accounts on an e-commerce site, than will create a new account on those sites. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog? That’s huge.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook reports that consumers are 3 times more likely to connect their Facebook accounts on an e-commerce site, than will create a new account on those sites. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog? That’s huge.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. Which leaves us with a huge question: who owns the data generated by visitors to these “sites&# ? It will be slow, and it will be messy, though.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. But I think that we must understand that all social media sites do not work for every industry.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Why is email such a steady producer? Consumer’s who get it, want it.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

JULY 13, 2010

Advertising shops, SEO agencies, email consultants…the list goes on. Then, define a social and thought leadership strategy to get them there. I'd add one more reason to your list of why PR firms should avoid siloing digital- it hurts the client, and of course, not keeping the client happy ultimately hurts the firm.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

SEPTEMBER 15, 2010

Another story that just came to mind is our current plight to ‘gain traction’ with the site, re: [link] – from what you’ve illustrated above, I can see that sharing our strategy and struggles may certainly help others, and again also bring advice from others who have been there. .&# link] jaybaer Thanks Donna.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

FEBRUARY 9, 2010

Anonymous Maybe we should list things where the level of ‘trust’ hasn’t fallen. All I saw at their site is a lot of marketing about their survey and how it impacts you and “OMG&# hire us to help you keep from loosing everyone's trust. Heart felt thank you for enlightment. Like, say gravity. Im Jay Baer.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

APRIL 7, 2010

Where else can you get a list of people that have visited your establishment, at what times, how often, and what they said about you? Let's not lose sight of the fact that it took more than 7 YEARS for businesses to even decide they should a WEB SITE. We all need to extend our social media expectations timeline.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

JUNE 28, 2010

It's on my reading list for this evening as I enjoy a nice cabernet and hope it doesn't rain. It's on my reading list for this evening as I enjoy a nice cabernet and hope it doesn't rain. Where on the site, other venues, etc.) You know you'll always be one of my very favorites! I just haven't read it YET.

Social Media 127

Social Media Strategy Report Buy 127

Convince & Convert

SEPTEMBER 20, 2010

I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales. He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work.

Social Media 159

Social Media Strategy Affiliate marketing Company 159

Convince & Convert

JUNE 16, 2010

The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. Whole Foods does this similarly with its mobile application when it suggests meals/shopping lists based on health needs — and even suggests meals for ingredients you already have. I see testimonials, etc. Enjoyable post.

Social Media 119

Social Media Strategy Mobile Consultant 119

Convince & Convert

SEPTEMBER 21, 2010

Not Yet I had high hopes for the emergence of QR codes (the newfangled bar codes that allow you to instantly access a Web site or rich media). Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. What do you think #sxsw ? svbmark Great recap.

Social Media 126

Social Media Strategy Conference Eventful 126