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JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. Reminds me of @jaybear Twitter obsession article – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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MAY 5, 2010

link] [link] Natalie Stanczyk Great example of an online community: [link] [link] Russ Henneberry RT @jaybaer: An Online Community with a Purpose, and a Plan. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

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JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. This is another example of why you need accounts on these sites. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

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SEO Social Media Consultant Social CRM 115

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FEBRUARY 19, 2010

I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. Subscribers then receive a digest of all the content posted to the fan page. Im Jay Baer.

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Social Media Social CRM MySpace TweetBeep 115

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JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

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CSR Social Media Strategy Consultant 137

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FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. Im Jay Baer.

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MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.

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Social Media Strategy Statistics Metrics 117

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JULY 21, 2010

If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from. The FTC encourages social media policies be in place and reviewed. I found myself facing a room full of blank stares. Im Jay Baer.

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APRIL 1, 2010

I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! link] Glen Walker RT @jaybaer: Get Your Social Media Story Straight [link] (great piece on the importance of followup, too) [link] ???

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Social Media Content Analysis Sports 120

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JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

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MAY 11, 2010

I suspect they could have annotated thue video with a URL and phone number and tracking code to close the conversion loop, but I fear that selling that is entirely overt within social content of that type could be viewed with a jaundiced eye by consumers. Maybe you guys have other examples where that is not so. an audience.

FAQ 137

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APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

Brands 143

Brands Content Social Media Consultant 143

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JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# jefflogden You are so right, Jay. link] jaybaer Weird, isn't it? Maybe golf, where people routinely penalize themselves. Im Jay Baer.

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Social Media Strategy Consultant Social CRM 156

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AUGUST 11, 2010

What a great example to set for your children. I was struck by what a great example & experience you're providing for your children. Like most things I do, it will either be a great example for my children, or a disastrous cautionary tale. Here's to fresh starts and growing new roots in good soil! Im Jay Baer.

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APRIL 13, 2010

Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. There are many more examples, but you get my point. link] jaybaer Excellent example. link] jaybaer Socrates would have sucked at social media. link] Janna Wemmer My parents were early influencers.

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Social Media Strategy Influencer Education 112

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MARCH 3, 2010

We are a good example of a media outsider coming in with some fresh thought and making a splash. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I am reading your work voraciously and going thru last years posts as well. I am learning a ton and more importantly applying it. Im Jay Baer.

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JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. How Much Friendship Do We Need? My take on this on my blog @ [link] 2. Re: the Diesel-cam.

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Social Media Strategy Curation Privacy 133

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MARCH 23, 2010

You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome. Pay attention to your statistics with regard to calls to actions. You see where I'm going here. Im Jay Baer.

Social Media 119

Social Media Strategy Consultant RSS 119

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SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement).

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Social Media Statistics Strategy Research 159

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JUNE 22, 2010

link] Siddhartha Dasgupta RT @jaybaer Why You're the Key to Social Media Success [link] So true,but I guess #B2B CEOs are waking up to the reality of #SM [link] Janet Stewart RT @martinwaxman: RT @jaybaer: Why You're the Key to Social Media Success [link] [link] meredith burgio -Totally worth the read!! Im Jay Baer.

Social Media 130

Social Media B2B Company Consultant 130

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SEPTEMBER 21, 2010

In my social media consulting, I often emphasize with my clients the importance of using powerful, unexpected and unusual words and turns of phrase in headlines – to break through the content clutter. I’ve been having some challenges with Disqus lately. What content lessons do you take away from these results? Im Jay Baer.

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Social Media Strategy Social CRM Consultant 141

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AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Jay Baer’s post, “The 8 Wrong Questions PR Firms Are Asking About Social Media,” he discusses the pressure digital agencies undergo, when taking care of a brand’s social [.] What do you think?

Questions 160

Questions Social Media Consultant Education 160

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SEPTEMBER 21, 2010

I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time.

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Social Media Strategy Consultant Conference 167

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JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

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Social Media Strategy Influencer Case Study 128

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SEPTEMBER 8, 2010

By way of example, here’s a search for “Snapple&# on MySpace and Facebook. And that’s why your social media strategy must be tools-agnostic. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Will you do that for me please? link] Footprints (18.09.10) : Chris Deary [.]

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MySpace Facebook Social CRM Consultant 136

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FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

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Social Media Case Study Strategy Study 117

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SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What I mean is that California for example always shows up with the most posts. Historical data seemed more robust as well.

Social Media 155

Social Media Radian6 Strategy SM2 155

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SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

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SEPTEMBER 21, 2010

.&# Social media tools and applications are often seen as existing as their most visible persona (their application within a social network) rather than being seen as tools with wider application and use. Amber [link] Deb Robison Great post and I especially appreciate the viral example and the need for participating with authenticity.

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Social Media Strategy Consultant Web 2.0 149

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AUGUST 31, 2010

But, it also made me think of what I use social media for on most days – and I realize that conversations do happen in social media, but it depends on the context of the interaction and the medium being used. At Holman for example, the majority of our social media conversations are based on helping people who are moving.

Conversation 116

Conversation Social Media Social CRM Consultant 116

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JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. So how does all this relate to social media strategy – after all, that’s why we’re here, right? Im Jay Baer.

Social Media 110

Social Media Strategy Consultant Social CRM 110

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JUNE 15, 2010

This is a social address book, and social CRM application at each extreme. Wasn't sure if there was a reason for that or if this was simply for example purposes. Just an example. It is a paid feature, you buy credits and can do emails one at a time selectively. link] jaybaer Good question. Im Jay Baer.

Social Media 153

Social Media ScoutLabs Company Consultant 153

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SEPTEMBER 1, 2010

Seems like the same arguement being used against social media. It happens with a lot of communications tactics for more reasons than we can count, but aren’t there enough examples of what’s working to help us define a program and it’s goals. Do You Have the Guts to Expect Social Media Failure [.] Thanks Jay.

Social Media 120

Social Media Consultant Social CRM eBook 120

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MAY 19, 2010

is Crucial to your #ContentMarketing Strategy [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. link] Social media metric humor. Im Jay Baer.

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Metrics Social Media eBook Social CRM 116

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MARCH 9, 2010

I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). But that still costs money. Im Jay Baer.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

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AUGUST 4, 2010

Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online. If you'd like another example search @thedoubleshot on twitter. Not quite the same situation as Amy, but a fine example of how not to use social media in business.

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Social Media Strategy Comments Course 130