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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. The most powerful feature of social monitoring tools is filters. They should include the hashtag, tag, and handle. What is social media monitoring? This data can then inform marketing.

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Instagram automation: Strategy and tools to do it right

Sprout Social

From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. Likes: Set up a bot with a group of hashtags so the bot can like posts you say are relevant to your brand. Uncover important insights about your audience.

Instagram 110
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. This effectively makes their audience feel seen and connected to the brand.

Strategy 116
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Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More

Hootsuite

It’s almost the end of the year and we’re thrilled to share the exciting new features we’ll be rolling out this quarter and into the new year. Next, we aim to increase brand love and provide additional context to our users on how to best utilize our platform’s features. Ever wonder which hashtags you should be using?

HootSuite 116
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The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy

Sprout Social

And as seemingly every platform adopts a TikTok-like feature (e.g., According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok.

Trends 143
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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

Key features: Custom feeds. You can filter social posts by parameters like account, keyword, hashtags, and location. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. Source: Talkwalker Key features: Hootsuite integration makes it easy to use within your dashboard.

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14 Social Inbox Tools That Will Get You To (Social) Inbox Zero

Hootsuite

Book a Demo What is a social inbox tool? This can include direct messages , public comments, comments on social ads, questions, @mentions, hashtags, and social customer service requests. A good unified social inbox tool also has additional features that make it easier for teams to manage social media messaging. Book a Demo 2.

Tools 82