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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

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Yahoo! Unloads Delicious

Small Business Mavericks

Unloads Delicious Yesterday, the Internet’s largest has been – Yahoo! – sold Delicious. So I suppose they had the money to buy the struggling social bookmarking website. Delicious is one of the early forerunners of social bookmarking. Do the names Chad Hurley and Steve Chen mean anything?

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Not So Delicious

Social Media Marketing

Yahoo has decided to sunset some of its services, and that includes social bookmarking site Delicious. But before you panic about Delicious, it looks like there may be a future for them after all - just not at Yahoo. In their own blog, Delicious states that they will in fact remain open for business - just not with Yahoo.

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February’s Featured Resource: Amplify.com

Harp Interactive

Being prolific in social media, I am always on the prowl for useful tools, resources and social media platforms to expedite the time involved in producing and sharing relevant content across the social universe. A Unique Social Community. Amplify is also a social media platform.

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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. YouTube As A Social Media Network. Community Tab.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

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Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention. Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites.

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