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How to Measure and Benchmark Your Instagram Influencer Program

Sprout Social

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? Here are eight ways to measure and benchmark your performance when using Instagram influencers. Advanced Analytics, Powered by Simply Measured How many unique users are you reaching on Instagram and other marketing channels?

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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? It creates a great overview of different content. Do you have some tips to share?

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New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Best is decided by the system based on social signals – that’s clicks, views, twitter, delicious, and other kinds of inputs that tell us what people are doing with the content.

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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Chances are you can find them here.

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Why brands need a social media monitoring strategy

Sprout Social

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. When you monitor, you respond accordingly. View this post on Instagram.

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26 Real Estate Social Media Post Ideas to Get New Clients

Hootsuite

Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Always share new listings hitting the market to your social accounts. And, 37% of realtors believe drone video footage is one of the most important emerging marketing trends. Market update.

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The Art of Copywriting: How to Write Better Captions that Get Engagement

Buffer Social

Feel free to jump around and explore the art of copywriting in this week’s Science of Social Media : A brief overview of storytelling. A brief overview of storytelling. For marketers it’s absolutely vital to get the caption right. The donuts aren’t exceedingly delicious – they’re delectable.