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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

Granted, this is an extreme example, but it’s based on the cumulative scenarios I’ve faced when dealing with agency clients in recent years, I think that it’s based on some sort of deep-rooted psychological misgiving. And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Here are seven video examples that have become viral phenomenons in their own right. It’s why T-Mobile succeeded with a flash mob. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! It’s why she is now famous.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

There’s no perfect solution for tracking all activity for a campaign but you can do it based on a combination of a number of factors, for example: Hashtag – Hashtags will not be used for all mentions and for all platforms but it’s a great way of isolating traffic. Competitor Monitoring. Sentiment Analysis. Emerging Trends.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

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Conquering Big Industries: My Bulletproof SEO Strategy

Viper Chill

This isn’t the first time I’ve tackled big markets – I used to have clients in some of the biggest niches out there (casino, mobile phones, etc) – but it’s the first year where I’ve really started to take on these industries for myself.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Michael Wesch, PhD, an Assistant Professor of Cultural Anthropology at Kansas State University is best known on the net for that video, The Machine is Us/ing Us , which is a great example of how to use the medium to convey a message thats more than just scripted rhetoric, but that has meaning. Side note: great interview with Wesch here ).

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Share the 10OFF discount code for everyone, for example. The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. Hootsuite , for example, has multiple tabs that highlight their social involvement elsewhere on the web. What if you want to offer 10% off?

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