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How to Find and Target Your Social Media Audience (Free Template)

Hootsuite

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. All of this can lead to higher conversion rates and better social media ROI.

Template 145
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But be careful. But here’s the thing.

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How to Conduct a Social Media Competitive Analysis (Free Template)

Hootsuite

Social media is a competitive space. Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

A social media content calendar is like the Marie Kondo of your entire social media strategy. We’ll also list our favorite social media content calendar apps. Oh, and we’ve built some free social media content calendar templates to get you started. Social media content calendar examples.

Template 145
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Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Pam Moore

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? With social media, the only guarantee we have is change.

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Social Media Strategic Plan Template

Akamai Marketing

You’re social media program should be no different. If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Is it possible to really measure social media and determine ROI?

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72 Beautiful Instagram Story Templates (And How to Use Them)

Hootsuite

Instagram Stories templates are the way to go. In this post, we’ll show you how to use Instagram Stories templates to wow your audience and showcase your best content. We’ve also included a designer pack of 72 customizable templates that will boost the look of your Stories right away. Why use Instagram Stories templates?

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