Convince & Convert

FEBRUARY 11, 2010

Caching content in the app provides for an experience that is both faster and more visually engaging. link] A major setback would definitely be losing the centralization of the app store, but developers are pro at monetizing. The app store approval process complaints are greatly exaggerated. Everything.

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully). Event attendees often ask me if I have them written down, and I never have, until now.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

MARCH 4, 2010

One question for you though — are these categories mutually exclusive? I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. JeffBullas.com How to measure social media.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. This program definitely required some set up and integration work that goes well beyond the norm. Engaging people in their passions all helps make the business more meaningful. Allowing for and creating communities.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. However, statistics show that such use of social media is still not widely utilized by most companies.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Thank you for all of your excellent blog posts about social media Jay. And yes, I think OPI nail polish is definitely worth the price. Thank you for all of your excellent blog posts about social media Jay.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JULY 15, 2010

The Facebook page was a failure because they were not engaging their audience, they were just collecting names. As Jay preaches, social media is not about collecting names, it is about activating your fans. If you have a Facebook page, know who is responsible for engagement. That can only happen if you know who is doing what.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. You often are buying in part because of the service and personnel of the company in question. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

APRIL 14, 2010

Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. I think the idea of “helping&# is a good catch phrase for the social media umbrella (connecting, interacting, and so on). Randy Bunker Thanks, Jay. Randy Bunker Thanks, Jay.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Social Media is Fast False. Social media is by definition slow. Can a social media program go viral? Social Media results can’t be measured False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. What questions are you trying to answer? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. You MUST ask and answer this question, and develop appropriate calls to action accordingly. They arrive on your blog because they have a question in mind, and are hoping that you can answer it. But then, it all changed. The party got bigger. And ultimately, those guys arrived. You know them.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale. Volvo = Safety.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 20, 2010

For more on this topic, check out this excellent post from the always-on Amber Naslund: Social Media for B2B , and a killer treatise from CK Kerley about B2B vs. B2C – “It’s the Engagement Level, Stupid.&# Thanks for sharing good support information for B2B social media. Kipp Bodnar´s last blog.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

DECEMBER 31, 2015

An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. and watch related posts appear alongside easy-to-understand engagement data. How do you manage to craft and publish multiple “interesting” or “engagement-inducing” tweets every single day?

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. You are definitely a mentor and I am looking for more!

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 30, 2015

An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. and watch related posts appear alongside easy-to-understand engagement data. How do you manage to craft and publish multiple “interesting” or “engagement-inducing” tweets every single day?

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 21, 2010

In #23 for example – which is about building a dynamic Facebook fan page – if that headline was “Ways to Make Your Facebook Page More Engaging&# would it have made this list? but question is. Great findings especially about the longer headlines as I tend to be a bit long winded so that definitely is one to jot down.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Keyhole.co

JULY 9, 2023

Unless you sit on the gold pot, Hootsuite is definitely expensive compared to innumerable tools in the market. Compare your performance with your competitors, including their best time to post, popular content types, top hashtags, average engagement rate , and more. Why should you look for Hootsuite alternatives in the first place?

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

FEBRUARY 25, 2010

Here’s what they’re doing right: Engage, Don’t Sell ThinkGeek has separated their Twitter messaging into TWO feeds – one designed to sell stuff (which is hilariously called @thinkgeekspam and posts updates about products and promotions) and one which posts all sorts of geek trivia and responses to fan questions and comments, called @thinkgeek.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor. Social CRM The new telephone.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

SEPTEMBER 1, 2010

And anyone who tells you they absolutely know what will work for your company definitely does not understand this business. That’s what’s so admirable about companies that have clearly screwed up in social media, yet continue to change their approach until they find the right formula. You don’t have all the answers.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged.

Social Media 129

Social Media Strategy Influencer Case Study 129

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? How can you measure (or can you measure) social media ROI ?

Social Media 216

Social Media Resources Tips Policies 216

Convince & Convert

FEBRUARY 19, 2016

There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. We’ll have questions and answers if people tune in to ask them. I want you to participate.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

MARCH 9, 2010

It’s About Engagement, Not Eyeballs I worry that by focusing so much on the Big 4, we start to look at social media through the prism of audience size, which is a vestige of the old marketing. Jay's right that it definitely makes sense to look at all the options. Find a niche and engage.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

AUGUST 4, 2010

You noted in your post Jay, complainers are to be embraced — some of our strongest and loudest evangelists once complained, yet we took the time to engage them and they are fans for life. Having customers who bash you is definitely a great opportunity to turn them around and make it up to them. Truly hilarious.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? teens using Twitter, compared to 66% engaged in texting. I love Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JULY 13, 2010

Instead of proudly touting your digital department’s latest project, hold yourself accountable for personal and company engagement goals: Simply put, what do you want people to find if they Google each employee’s name a year from now? Then, define a social and thought leadership strategy to get them there.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

FEBRUARY 9, 2010

Not all of those people will be relevant in helping me answer my questions about a product. Journalists fail to ask the tough questions, not because they’re not trustworthy, but because they don’t want to compromise access. The Ambient Web connects me to people that I have a relationship with, or once did. The other stuff?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

APRIL 8, 2010

Little iPhone games like solitaire become substantially more engaging on the iPad. I’d love to hear your thoughts if you’ve got an iPad, and I’d be happy to answer any questions you have. Adam [link] jaybaer Excellent question. There is definitely an addictive quality to it that is extremely hard to explain.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

JULY 8, 2010

Rohrs Ari–Great question. The reasons that social networks require email addresses are numerous: 1. All of those Friend Request and Follower emails sent by Facebook & Twitter respectively pull you back into their system & increase usage/engagement. Everyone I know — of all ages — still use it.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

AUGUST 3, 2010

With FBML and a flurry of new easy-to-use Facebook tab customization providers like North Social (check them out, really great stuff), it’s now possible to include on your Facebook fan page much of the most engaging content and functionality that previously was the sole property of a freestanding website.

Social Media 167

Social Media Facebook Marketing Consultant 167