Adam Sherk
JULY 9, 2013
Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?
Adam Sherk
SEPTEMBER 13, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.
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Adam Sherk
DECEMBER 17, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.
Adam Sherk
AUGUST 11, 2010
In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.
Adam Sherk
MARCH 24, 2011
According to research from the UK’s RealWire , they do. After an interview with Shel Holtz on the value of press releases RealWire CEO Adam Parker revisited some previous research to see how SMNRs are faring against traditional press releases. The Most Overused Buzzwords and Marketing Speak in Press Releases.
Adam Sherk
APRIL 14, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation.
Adam Sherk
JANUARY 21, 2010
Conducted with Don Bates of George Washington University, the study measures the journalists’ use of and attitudes toward social media for researching and reporting stories. There is a lot more data in the Cision study , so I recommend downloading it to get the whole story. So I guess the takeaway there is go after the new folks.
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