Remove influence
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave.

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45 of the Best Social Media Analytics Tools

agora pulse

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.

Analytics 179
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20 Types of Digital Marketing that Works

Social Media Marketing

For instance, if your demographic are those between the ages of 25 and 29, Pew Research notes that Instagram is the best platform to focus on. Having existing customers publicly supporting and promoting your brand is a plus since 80% of shoppers do online research before purchasing. Recent research has shown that more than 3.8

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

Information overload can be a real problem–both personally and professionally ( big data! ). How do you take all of that “big data” and distill from it the information that really matters? Answerable, and thanks to technology you certainly don’t need to be a data scientist to interpret big data.

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. When researching this episode, we came across a really interesting case study of HostGator, a web hosting service, and how they approached Black Friday / Cyber Monday.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

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Enterprise Social Media Management: 10 Tools and Tips You Need to Know

Hootsuite

And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. We’ve got a whole blog post on how to stay compliant on social media , but here are a few key things to keep in mind: Stay on top of privacy, data security and confidentiality requirements.