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Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. What is curated content? What is curated content? This curated content definition isn’t complicated.

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Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice, and more the website is a far cry from the traditional corporate website – in a good way. Yes, even with less branded lifestyle content alongside company news. One has to wonder how much earned media it’s generating now.

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Demand Better Content

Twist Image

Behind the scenes at any newspaper is a crack editorial team composed of editors and journalists who spend their days hunting for the news that matters most to you. They meticulously curate and edit this content so that it fits within the allotted pages. Is it even possible for a robot to figure out what works in a newspaper?

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The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

The value and legitimacy of content aggregation is a topic for another post; I think most would agree that curation serves a more useful purpose than aggregation. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Thanks for the write up.

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Lawyers, Can You Grow Your Practice By Publishing Content?

Myrland Marketing

We can’t stop talking about content marketing and for good reason. As simple and basic as this practice sounds, many lawyers have still not decided to deliberately embark upon a content creation and marketing effort. These are your next steps in the content creation and marketing process. What Is Content?

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

You can view this in the spirit of Robert Scoble’s To create or curate? , Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. or catch on that I’m on a project deadline and don’t have time to contribute my own thoughts. What Horrible Things Did Time Magazine Do in 1964?

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Lawyers, Can You Grow Your Practice By Publishing Content?

Myrland Marketing

We can’t stop talking about content marketing and for good reason. As simple and basic as this practice sounds, many lawyers have still not decided to deliberately embark upon a content creation and marketing effort. These are your next steps in the content creation and marketing process. What Is Content?