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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Meta gives advertisers seemingly limitless metrics that can distract us. Simplify the key metrics that are most important. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There is no need to prioritize any metric over this group. Be careful.

Metrics 167
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Then you’ll need to find a way to do reporting and keep your sanity. If you run Facebook Ads, you must get a handle on reporting. When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy.

Report 152
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12 Facebook video metrics brands need to benchmark right now

Sprout Social

And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content. So what are the video metrics you need to track on Facebook? How to find Facebook video metrics. Video views.

Metrics 127
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How To Create A Monthly Facebook Analytics Report + Free Template

Keyhole.co

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ You’ll​ be happy​ to know that creating​ a monthly Facebook analytics report doesn’t have​ to​ be complicated​ оr time-consuming.​ In fact, with the right tools, you can have​ an insightful report ready​ in just​ a few minutes.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112
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The Difference Between Facebook Clicks

Jon Loomer

There are several variations of “clicks” found within your Facebook ad reports. If you’re ever uncertain about what a Facebook ads metric means, simply hover over the header row in your ad report. Exaplanation of how the metric is used. Explanation of how the metric is calculated. Link Clicks.

CPC 167
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How to Drive Business with Your Facebook Strategy

Ignite Social Media

Align Your Metrics with Business Goals. Once you ensure you’re reporting on the right metrics, it’s essential to review and optimize your Facebook strategy. First, look at your reports to see which ad execution drives the best cost per conversion (CPC). The social networking goliath has nearly 1.5

Strategy 142