Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Convince & Convert

MAY 21, 2013

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now.

Campaign 154

Campaign CPM Facebook CPC 154

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Let’s go… Benchmarks: How much does Facebook advertising cost? That’s a tricky question!

Cost 40

Cost Advertising Price Facebook 40

agora pulse

JUNE 14, 2016

If you’re a social media marketer, you know you have to run Facebook ads. I am going to tell you, from personal and bitter experience, five reasons your Facebook ads aren’t performing so you can save time and money next time! Well, it turns out that when you target Facebook ads to fans, you get 700% more click throughs.

CPI 60

CPI CPC Facebook Cost 60

Jon Loomer

MARCH 8, 2023

All that did was raise the price for each ad set. One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization. But let’s see if that theory pans out… I set up the test for the second campaign mostly as I set up the first. Of course, the other difference is related to placement.

Eventful 197

Eventful Newsletter CPM CPC 197

Jon Loomer

OCTOBER 7, 2015

I was excited when Facebook announced lead ads in June. Beginning today, Facebook is rolling out lead ads to Power Editor globally. Facebook also announced several enhancements that are coming that could be huge for marketers. Facebook lead ads rolling out: Includes desktop, video, carousel and CRM integration!

Video 122

Video Insurance Facebook Automotive 122

Jon Loomer

MAY 5, 2015

Advertisers struggle with the seemingly limitless options when optimizing Facebook campaigns. Optimized for Clicks (CPC). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Clicks (CPC). Clicks (CPC). Clicks (CPC). Clicks (CPC). Mobile App Installs: Clicks (CPC) *.

CPC 128

CPC CPM Facebook Cost 128

Kikolani

OCTOBER 22, 2012

As a blogger in a competitive and increasingly saturated market, it can be hard to continually create magnetic content, build a community and increase your skill level. ClickBooth (also known as CB), is one of the few ad networks that can genuinely claim to offer industry-high payouts, due to their focus on affiliate marketing.

Adsense 126

Adsense CPA Google CPC 126

Buffer Social

AUGUST 22, 2019

In this post, we take a look at some of the marketing strategies that have aided Daily Harvest’s incredible growth. Contents: 5 Marketing Lessons from Daily Harvest. Before starting Daily Harvest, Rachel Drori worked in marketing for Jetsetter. Focus on target customers’ needs and create products to solve their problems.

Marketing 71

Marketing YouTube SEO Engineering 71

Hootsuite

OCTOBER 27, 2020

Marketers may be missing out on some of today’s biggest digital opportunities. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. The time we spend using connected devices continues to rise. A clear ‘age gap’ defines digital use in the workplace.

Report 145

Report Social Media Yahoo Analysis 145

Devumi

JULY 18, 2014

If you’re familiar with Facebook ads, or Google ads, or any other platforms ad network, and you think you’re ready for Twitter promoted ads …think again. This is due to a couple of points: Twitter is an unfiltered feed of everyone you follow, not the algorithm arranged view that Facebook has. Feature image by Geralt.

Campaign 60

Campaign Twitter Strategy Wikimedia 60

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Raven Tools offers a 30 day free trial for their online marketing toolset.

SEO 167

SEO Tools Analysis CPC 167

Hootsuite

MARCH 20, 2023

Did you know that running Facebook cost-per-click advertising campaigns opens up your business to reach a potential audience of 2.11 That’s right; Facebook is alive and kicking! Now under the Meta umbrella, Facebook cost-per-click advertising has long been a trusted strategy for growth when combined with organic content.

Cost 76

Cost CPC Facebook Campaign 76

agora pulse

JUNE 7, 2016

Like ads on Facebook, your Instagram Ads receive comments. It is by far the social network that provides the highest level of engagement compared to Facebook or Twitter. Here, Betabrand can resolve customer concerns over fit and price. You may also have set it up to monitor comments on your Facebook ads.

Comments 60

Comments Instagram API CPC 60

Jon Loomer

NOVEMBER 30, 2021

The most common answer I give to struggling Facebook advertisers who want to know whether the results they’re getting are good or bad is simple: It depends. What’s a good CPC? Not everyone buys based on price. If you are new to market, it may cost more to generate new customers. Cost Per Conversion?

CPM 204

CPM Facebook CPC Cost 204

SocMed Sean

AUGUST 26, 2018

The other day, over coffee, we were talking about growing her traffic in order to generate more revenue and she asked the following question: Would it be worth it for me to run a Facebook ad campaign that is focused on driving traffic to my blog? Can a Facebook ad campaign drive enough traffic and ad impressions to pay for itself?

CPC 210

CPC Facebook Cost Buy 210

Sprout Social

JULY 30, 2018

Maybe you share pieces of your blog content with quality images and organize them by topic (marketing or sales, etc). You’re charged just like a regular cost-per-click (CPC) ad. Just like Facebook, Instagram, or Snapchat, Pinterest also offers a website tracking Pixel.

Advertising 82

Advertising Embedding CPC Types 82

Keyhole.co

OCTOBER 26, 2022

From Facebook metrics to Twitter metrics, to Youtube metrics and Instagram metrics, what should you be tracking? Number of social media followers is one of the many metrics that some marketers tend to dismiss as a vanity metric. . Influencer marketing is one of the best marketing strategies to implement these days.

Metrics 98

Metrics Social Media Tools Sentiment 98

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. What’s next for video marketing?

CPC 111

CPC Video Cost CPM 111

Keyhole.co

JANUARY 4, 2023

Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. And among all these platforms, Facebook is the most impactful, with its 2.8 According to reports , Facebook generates the highest ROAS among all social media platforms. billion+ monthly users.

Analysis 52

Analysis Tools Facebook Sentiment 52

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. What’s next for video marketing?

CPC 85

CPC Video Cost CPM 85

Keyhole.co

APRIL 26, 2023

From Facebook metrics to Twitter metrics, to Youtube metrics and Instagram metrics, what should you be tracking? Number of Social Media Followers The number of social media followers is one of the many metrics that some marketers tend to dismiss as a vanity metric. You want people to go beyond liking your Facebook post.

Metrics 52

Metrics Social Media Tools Sentiment 52

Keyhole.co

JUNE 30, 2021

Hardly anything defined Facebook success more than access to its users’ data and the capability to turn it into advertising dollars. Apple allowed users to block tracking and now requires users explicitly to agree to pass off their tracking data to app owners like Facebook for targeting ads. Use cross-channel marketing.

Data 108

Data Social Media Strategy CPC 108

Jon Loomer

FEBRUARY 17, 2017

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads. Facebook ads are incredibly powerful, but they aren’t magic.

Advertising 167

Advertising Facebook CPC CPM 167

Hootsuite

JUNE 7, 2022

Instagram marketing campaigns can help you achieve a specific objective over a fixed period. An Instagram campaign is when Instagram business profiles share content designed to achieve a marketing goal. There are several broad types of Instagram marketing campaigns. And 90% of users follow at least one business on the platform.

Campaign 145

Campaign Instagram HootSuite UGC 145

Keyhole.co

MARCH 1, 2023

Hardly anything defined Facebook’s success more than its access to user data and its capability to turn it into advertising dollars. Apple allowed users to block tracking and now requires them to explicitly agree to data sharing with apps such as Facebook for ad targeting. For example, the average CPC in Facebook is $0.97

Data 52

Data Social Media Strategy CPC 52

Hootsuite

AUGUST 17, 2020

It’s a complicated time, but the silver lining is that there’s evidence ad prices are trending lower. For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Just a year before that, Hootsuite’s own numbers had CPC averaging around 40 cents. Well, it depends on your overarching goals.

Organization 145

Organization Social Media Strategy How To 145

Sprout Social

AUGUST 7, 2018

With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. Pinterest is a dream come true for marketers. Pinterest even has “ Actalike Audience Targeting ,” which imitates Facebook’s “Lookalike” feature. Step 7: Make Your Images Count.

Brands 109

Brands How To Campaign CPC 109

Hootsuite

FEBRUARY 23, 2023

Known for their swipeable format, carousel ads are most often seen on Instagram and Facebook in Feeds and Stories. Here’s how and when to use carousel ads on Facebook and Instagram to get the most out of this interactive ad format. Pro tip : You’ll need a Facebook Business Page to create ads on both Facebook and Instagram.

Examples 105

Examples HootSuite Class Discount 105

Hootsuite

JANUARY 10, 2022

Users go there to find new ideas and inspiration, as opposed to other social platforms like Facebook, where you go to stalk your ex , um, see what’s new with your friends. But, Facebook currently has over 2.8 billion monthly active users, so why would you want to advertise on Pinterest vs. Facebook? Source: Pinterest.

HootSuite 145

HootSuite Campaign URL Types 145

Pixlee

NOVEMBER 22, 2021

In July 2021, TikTok became the first non-Facebook app to reach 3 billion downloads globally, and as of September 2021, the app had an active user base of 1 billion users. It’s no wonder ecommerce businesses are leaning towards TikTok marketing for promotional campaigns and organic social growth. Upload Your Ad.

Campaign 52

Campaign UGC How To CPC 52

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Oh, and guess what, a couple days later Facebook made their profile pictures bigger. Facebook advertising, Twitter advertising, LinkedIn advertising, etc.

CPM 118

CPM Advertising CPC Compete 118

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. We use Ontraport for most of our marketing automation needs.

Tools 40

Tools BuzzStream Marketing Template 40

Buffer Social

NOVEMBER 2, 2017

After speaking with top brands and marketers from around the globe, we’ve discovered a simple 3-step approach to successful social media advertising. As a marketer, you have to be willing to build relationships with potential customers first before you ask for the purchase. Run the risk of what marketers call ad fatigue.

ROI 111

ROI Advertising Conversation Social Media 111

Little Web Giants

JANUARY 29, 2015

For businesses today, the most popular social networks are: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. CPC/CPM Advertising. Social Media Marketing” or “Online Marketing”).

LinkedIn 28

LinkedIn Social Media CPM CPC 28

Little Web Giants

JANUARY 29, 2015

For businesses today, the most popular social networks are: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. CPC/CPM Advertising. Social Media Marketing” or “Online Marketing”).

LinkedIn 28

LinkedIn Social Media CPM CPC 28

Little Web Giants

JANUARY 29, 2015

For businesses today, the most popular social networks are: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. CPC/CPM Advertising. Social Media Marketing” or “Online Marketing”).

LinkedIn 28

LinkedIn Social Media CPM CPC 28