Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

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Pixlee

SEPTEMBER 5, 2017

Take abandoned cart emails to the next level with one of the most effective tools for increasing conversion and brand engagement: user-generated content (UGC.). UGC has proven to be a vital asset in the online shopping experience and incorporating it into your email campaigns will delight your customers and lead to increased revenue.

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Hootsuite

JULY 4, 2022

Just because they are doesn’t mean you should be, of course, but it could be a sign that it’s worth testing. Regardless if you’re the hottest new retail brand or a local library in a small town, you can find a home on TikTok. Connect it to your favorite social media management platform (Hootsuite, of course!).

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Pixlee

OCTOBER 27, 2016

Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC fulfills this need and sparks an interest in potential customers. Consumers are 97 percent more likely to buy from a retailer after they’ve interacted with user generated content advertising.

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Later

NOVEMBER 14, 2018

Last year, over 130 million people worldwide joined the conversation on Instagram to give thanks, share holiday posts, and of course, find deals and shop bargains! Between Black Friday and Christmas, 30% of all annual retail sales take place. And for some kinds of retailers, such as jewelers, it’s even higher.

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Sprout Social

JULY 6, 2020

It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Similarly, Red Bay Coffee joined the call for major retailers to pledge 15% of their shelf space to black-owned businesses: View this post on Instagram. Spread the word. Like the wine? A post shared by Robin + Andre?a

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Later

MAY 6, 2020

Here, influencers and content creators came together to share TikTok videos about their life in the house, their beauty hacks, and of course, showcase the Fenty beauty line. So the retail brand partnered with TikTok’s biggest star, Charli D’Amelio , to create sponsored content that drove new eyes to their brand page.

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Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Here’s a fun fact, Millennials trust UGC 50% more than other types of media, so it makes sense that these images would work well for selling your product as well. Definitely go check them out for inspiration.

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Later

OCTOBER 29, 2020

In fact, up to 30% of all US retail sales are expected to happen on digital channels this year! . There are plenty of ways to show your followers you care – for example, some brands use UGC (user-generated content) to give their customers a virtual shout-out. . Ready to get in on the action?

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Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. Of course, if you’re a food brand, go crazy with creating mouthwatering videos, appetizing close-ups, and fun recipes for your followers.

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Pixlee

OCTOBER 12, 2020

User-generated content can fill a lot of this niche and pairs nicely with 3D Modeling, which presents many new opportunities for brands to get high-quality UGC. . Those custom designs create terrific UGC – which can be shared through other parts of the site and across social media. Something that’s worth sharing. .

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Ignite Social Media

AUGUST 15, 2017

Working with a fashion retailer? With those kinds of numbers, it’s no wonder that some retailers view Halloween as the beginning of the holiday season. Retailer H & M advertised a spooktacular sale on their website with an eye-catching themed GIF that fit both their brand and the holiday. Utilize UGC. The best part?

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Hootsuite

JULY 13, 2022

One popular form of this social proof is user generated content (UGC). And of course, part of that is improving their customer experience. Grow your online and in-store sales with a conversational AI retail chatbot by Heyday by Hootsuite. View this post on Instagram. Source: AskNicely. Get a Free Heyday Demo.

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Sprout Social

JULY 1, 2019

Of course, hashtags are central to your Instagram presence. Similarly, you’ll see many retailers and ecommerce brands use their customer shoppable feed links (like this Like2Buy link from Curalate). Retail and e-commerce. Pei Wei notes their commitment to natural ingredients in addition to promoting UGC and online ordering.

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Hootsuite

NOVEMBER 28, 2022

Except for the chatbots, of course. User-generated content (UGC) is great for your own social content. Engage with shoppers on social media and turn customer conversations into sales with Heyday, our dedicated conversational AI chatbot for social commerce retailers. Source: Heyday. Mistakes happen; we’re only human.

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Later

OCTOBER 23, 2019

Of course, Instagram limits bios to 150 characters, so it’s hard to be overly descriptive. As with our previous example, because Home Union operates a physical retail store in Williamsburg (along with an online store), it makes a lot of sense for them to highlight their location, hours of operation, and other important info. #9:

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Later

OCTOBER 18, 2019

In fact, by pairing UGC alongside their own promotional content, Lush can drive a ton more product sales than they would otherwise. That’s because 85% of consumers find UGC more influential and trustworthy than brand photos or videos. . Patagonia is a rare exception in the retail world.

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Hootsuite

OCTOBER 13, 2022

Track the touchpoints, of course, but also write down how you felt at each juncture and why. Create a social campaign dedicated to UGC to foster social proof. Engage with shoppers on social media and turn customer conversations into sales with Heyday, our dedicated conversational AI chatbot for social commerce retailers.

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Sprout Social

JANUARY 30, 2019

Of course, you need to know who your competitors are before you start stressing over content creation. Excluding major retailers like Amazon and Bath & Body Works, take a look at who’s popping up in your space both organically and via ads. Happy to announce one of our newest retailers, The Crunchy Bean!

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Later

AUGUST 24, 2021

She shared her partnership with retailer HomeGoods , and asked her community to send her UGC should they see her work in-person. Promoted Tweets look like regular Tweets (aside from their “Promoted” label of course), and will show up in the feeds of your set target audience. There are several ways to do this: 1.

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Pixlee

DECEMBER 30, 2020

Sylvia Choi: Sure, of course. Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website.

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Later

MAY 8, 2019

User-generated content (UGC). User-Generated Content (UGC). By sharing UGC, you’re not only able to tell your followers what your most popular products are, but you’ll be sharing testimonials and showing your product in action. TIP: Just remember to always follow the rules when reposting UGC. Product features.

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Later

DECEMBER 13, 2019

Podcasts, ebooks, courses, downloads – if you're a service based business this is an awesome avenue to explore.? ? ? As reported by Vogue , Scandinavian retailer Carlings is using Instagram to create a digital shopping experience for their followers and fans. . Want to learn more about Instagram Shopping?

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Hootsuite

MARCH 9, 2022

There are two integration points to choose from — you can have the entire retail experience contained within the app, or you can have the final transaction take place on your website. Of course, it’s not enough to just set up a page and let it sit there. Of course, like anything else, you need to do your research. Encourage UGC.

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