Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

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MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? And yet, many people are still relying on the older stuff because it's familiar to them. nuff said.

FAQ 137

FAQ Content Consultant Social Media 137

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MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. As Jay Baer recently [.]

Social Media 121

Social Media Strategy CoTweet CoTweet 121

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SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. .&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

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JULY 6, 2010

However, statistics show that such use of social media is still not widely utilized by most companies.

CSR 137

CSR Social Media Strategy Consultant 137

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AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. link] Chuck Reynolds So what does it mean that I went through that whole process and the second result was… wait for it… Bloomington, Indiana. link] Sherry Butler Have safe trip.

Social Media 115

Social Media Strategy Travel Team 115

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APRIL 1, 2010

Not only chock full o' value, but an imaginative process to ultimately retain the TWolves as a client. Congratulations, and I'm sure this will lead to more… [link] Matt Martin Nice post from @jaybaer on getting your social media story straight. Telling the right story is a strategy, not a tactic. Thanks for the read.

Social Media 120

Social Media Content Analysis Sports 120

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APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 147

Social Media Strategy Influencer Social CRM 147

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JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! The portable size and map make it perfectly logical to bring Mike’s Dining Guide with you when out on the town in Banff. there is Mike’s phone number in big, bold letters. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

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JULY 14, 2010

We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment. With the low/no cost of entry, it does cost time – your time. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.

Social Media 134

Social Media Strategy Metrics Organization 134

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AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. But at the end of the day, it’s a time and cost expense that is meant to generate business. What do you think? Sales, clients, eyeballs – whatever you are after.

Questions 160

Questions Social Media Consultant Education 160

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SEPTEMBER 8, 2010

More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Inevitably the cash spent to get the deal done reorients the view everyone has of their new golden goose.

MySpace 136

MySpace Facebook Social CRM Consultant 136

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SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. First – What are the objectives? Thanks again Katie. Great resource.

Social Media 155

Social Media Radian6 Strategy SM2 155

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MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. Tickets are going fast , Social Media Success Summit. 297 gets you 24 killer social media Webinars.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. Pricing is quite reasonable for RowFeeder. Beyond that, pricing increases based on number of keywords and posts in $5 increments. Im Jay Baer.

Social Media 119

Social Media Strategy Analysis Reputation 119

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AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

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SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Would You Try It With a Fox? Any thoughts?

Social Media 120

Social Media Consultant Social CRM eBook 120

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JUNE 15, 2010

On Step Two “Find Your Friends” of the Twitter sign-up process, select Gmail. On Step One “Find Friends” of the Facebook sign-up process, indicate that you have a Gmail account, and follow the simple instructions. Total cost? This is a social address book, and social CRM application at each extreme.

Social Media 153

Social Media ScoutLabs Company Consultant 153

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JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 128

Social Media Strategy Influencer Case Study 128

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APRIL 8, 2010

The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class. The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class.

iPad 136

iPad Content iPhone Wireless 136

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MARCH 18, 2010

Though I'd also argue that it can be done at such low cost vs. mass media that brands should be willing to get busy and figure out meaning at the same time, and not use measurement challenges as reasons not to engage.) And yes – social media should offer the email newsletter.

Social Media 119

Social Media Strategy Consultant Publishing 119

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JULY 8, 2010

If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. They must be explicitly invited into your home in order to enter. So too with email. " Do you agree with Jeff Rohrs?

RSS 128

RSS Research B2B Consultant 128

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FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. It's not that because of social media, trust has gone down. I now trust a few of my friends more than ever, but I don't confuse my friends with my Facebook friends.

Social Media 119

Social Media Strategy Survey Social CRM 119

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MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Strategy YouTube LinkedIn 133

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SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

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AUGUST 3, 2010

Build a website. Make it useful and at least moderately pleasing to the eye.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Build a website. Make it useful and at least moderately pleasing to the eye.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

Or perhaps it’s the process of forming an evaluation by discerning and comparing the options at hand and then forming an opinion objectively and wisely. In either case, corporations would do well to take note and cleverly try to divine the individual and collective wisdom of each agency as part of their decision-making process.

Social Media 115

Social Media Strategy RFP Social CRM 115

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

MARCH 2, 2010

Companies that want to engage in social media need to integrate those efforts into their marketing strategy as part of the marketing mix and be able to measure the effectiveness of each of their channels and messages. It's essential that ROI is an integral part of that process. can i have my time back for reading the fourth?

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Not bad considering the haircut only costs $15.00. Yet another testimonial for them.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

SEPTEMBER 2, 2010

That’s the premise of my new book with Amber Naslund , “The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts & Social Media.&# It’s how companies need to change their culture, their people, their process, and their measuring sticks to succeed in real-time business.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. It’s hard. Really hard.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

APRIL 27, 2010

I’d like to congratulate each of you for an exceptional job in the boarding process. And, historically I have often cited US Airways as an example of a company that I would avoid at all costs (quite literally, I would be willing to pay more to fly any other airline because of how terrible my experiences have been).

Social Media 131

Social Media Strategy Airlines Types 131

Convince & Convert

JUNE 16, 2010

Adagio went through the same process when it realized, “Our sophisticated customers drink tea, and perfect cups of tea are hard to create if you don’t have a reliable means to properly time steeping.&# Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings).

Social Media 119

Social Media Strategy Mobile Consultant 119