Techipedia: Tamar Weinberg

AUGUST 14, 2009

Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# The blog is primarily managed by Stacey, who humanizes the process with an emotional and occasionally humorous tone.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Almost Savvy

APRIL 12, 2009

Let me walk you through this very simple process. For many reasons, I strongly sugggest periodically exporting and saving your connections. How frequently you should do this depends on how often you add new people to your network. Exporting your connections is easy.

LinkedIn 279

LinkedIn Yahoo Tips Comments 279

Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

Social Media 153

Social Media Strategy Marketing Reputation 153

Convince & Convert

MARCH 25, 2010

If you have all of your passwords and such handy, the process should take about 5 minutes. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? And that’s just it.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

SEPTEMBER 14, 2010

You can’t sell ideas, and unless companies of all sizes can figure out how to assign real or at least believable revenue or cost reductions to social media, this entire movement is going to flame out in 18 months. link] Mark Tamis Not at all Jay – I fully support the use of CRM platforms & datamining and analysis.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JUNE 17, 2010

But at what cost? I look at it a little differently. Sure, you can get a ton of followers by doing all the right things ( Mack Collier has a great post here about how he got to 20,000 followers ). If you spent all day, every day on Twitter you could certainly amass quite a following.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. Social Media is Inexpensive False. Social Media is Fast False. .&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! That’s gotta be more luck than skill no?

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

AUGUST 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 3 Amigos: Email, Blogging, Social Sharing August 19th, 2010 (..)

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? And yet, many people are still relying on the older stuff because it's familiar to them. nuff said.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. As Jay Baer recently [.] Im Jay Baer.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies.

CSR 137

CSR Social Media Strategy Consultant 137

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Today, marketing your business for free may seem to be an unattainable process. Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. Ultimately, there will be overhead “costs,&# such as monitoring your evangelists’ representation of your brand.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. link] Chuck Reynolds So what does it mean that I went through that whole process and the second result was… wait for it… Bloomington, Indiana. link] Sherry Butler Have safe trip.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

APRIL 1, 2010

Not only chock full o' value, but an imaginative process to ultimately retain the TWolves as a client. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. Telling the right story is a strategy, not a tactic. It has to be a holistic approach, not simply an isolated push.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer? Great resource.

Social Media 155

Social Media Strategy Radian6 SM2 155

Convince & Convert

JULY 14, 2010

With the low/no cost of entry, it does cost time – your time. As a leader, I prefer to have as many listening posts as possible in regard to my organization and those I serve and hope to serve. We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! The portable size and map make it perfectly logical to bring Mike’s Dining Guide with you when out on the town in Banff. there is Mike’s phone number in big, bold letters. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 28, 2010

It is a social media engagement process that includes the idea of finding Influencers in your target markets. Maybe it has to do with the size of the item or big ticket item (cost). I can't wait to read the study now. I also think this would pair great with a recent white paper by White Horse called the TIME Method.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. RT @jaybaer: You’re Invited to the Socialpalooza [link] (best Webinar series of the year) [link] Sarah Hartshorn You’re Invited to the Socialpalooza.

Price 108

Price Social CRM Social Media Consultant 108

Techipedia: Tamar Weinberg

MARCH 17, 2010

This includes everything from acquiring permits, to negotiating with shippers, to figuring costs out with any non-for-profit you may be working with. Also, a Community Manager might need to deal with the day-to-day sales process for a customer they’ve brought in. Whatever you do – see things to their ends. Thanks again!

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 5, 2010

Their YouTube page, ironically, only features a playlist of videos that they love but does not show any videos made by themselves, such as the process of making a Peanut Butter Cup. There’s a cost to this, though. Wouldn’t you love to see how they’re made? I know I would.) Use Facebook, but use it wisely.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

SEPTEMBER 8, 2010

Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny Brown) Tagged as: facebook , myspace , online advertising , social media strategy , social media tools , social networks Did you enjoy this blog post?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? Insightful.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media is a lengthy, tedious process. Most of social media relates to relationship building, which is a time-consuming process. Social Media is Not Free When you were a kid, you probably wondered why road infrastructure projects cost in the billions or that nature preservation programs cost millions.

Social Media 268

Social Media Marketing Policies Sysomos 268

Convince & Convert

AUGUST 18, 2010

But at the end of the day, it’s a time and cost expense that is meant to generate business. But the one thing all the hoopla about social media seems to overlook in the language of “community&# , “connection&# and “adding value&# is that those are all noble goals and part of what I call “soft selling.&#

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. Pricing is quite reasonable for RowFeeder. Beyond that, pricing increases based on number of keywords and posts in $5 increments. Im Jay Baer.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Would You Try It With a Fox? Any thoughts?

Social Media 120

Social Media Consultant Social CRM eBook 120

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Twitter, Customer Service, and Good Brand Management (Conversation Agent): Valeria Maltoni writes a great primer to why Twitter is important for customer service, but then goes a step further and tells you what tools you can use to monitor your brand (and some that cost money and let you respond). Yes, patience is a big one!

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

APRIL 8, 2010

The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class. The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

JUNE 15, 2010

On Step Two “Find Your Friends” of the Twitter sign-up process, select Gmail. On Step One “Find Friends” of the Facebook sign-up process, indicate that you have a Gmail account, and follow the simple instructions. Total cost? Now, set up a new Facebook account using your new Gmail address. Zero dollars, and about 30 minutes.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 128

Social Media Strategy Influencer Case Study 128

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Supervising the whole process and when the inevitable hiccups happen, knowing what to do to get everything back on track.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

MARCH 18, 2010

Though I'd also argue that it can be done at such low cost vs. mass media that brands should be willing to get busy and figure out meaning at the same time, and not use measurement challenges as reasons not to engage.) And yes – social media should offer the email newsletter.

Social Media 119

Social Media Strategy Consultant Newsletter 119

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. Link Building : Part of a search engine marketing strategy includes the process of building relevant links to your website. High costs don’t always translate to better quality.

How To 240

How To Marketing SEO Training 240