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How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. Others jumped on the bandwagon without truly understanding migration complexities or associated costs. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Yet today, cloud computing is ubiquitous.

Policies 109
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74 Artificial Intelligence Statistics to Guide Your Marketing Plan

Hootsuite

Artificial intelligence tools are a hot topic in marketing circles. We’ve included specific prompts for over 25 industries and professions! The global AI market size is expected to be worth $407 billion by 2027. 67% of executives do not expect generative AI to significantly disrupt their industry. 46% of U.S.

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The 4 Best Ecommerce Platforms for Selling in 2023

Hootsuite

With so many ecommerce platforms on the market, choosing the right one can seem daunting. Pros: Access to marketing, inventory, social selling , SEO, and analytics features. They offer support with everything from marketing tools and payments, to secure checkout and shipping. Cons : Add-ons can add up in cost.

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CRM for the SMB

Small Business Mavericks

Tradtional CRM systems were relegated to the large enterprise space due to cost, maintenance and overall risk involved. Today’s CRM market is filled with many systems that are appropriate for the small business owner. These systems operate in the cloud, resulting in lower up front cost and reduced risk at the onset.

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Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Well in the world of the American Marketing Association. Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of Russ graciously agreed to a Diva Marketing interview. There''s a new dude in town. Its still about what is relevant.

Marketing 111
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45 Free or Super Cheap Tools for Creating Amazing Visual Content

Writtent Blog

A content marketing strategy without visual elements is like chocolate chip cookies without any chocolate. To help you boost your business blogging strategy without an enormous investment in software and apps, we’ve created a comprehensive list of the best free and low-cost tools on the web. Image credit: Marketing My Journey.

Tools 110
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Will ‘Technology’ Survive the Recession?

Atom Thought

NORTEL at one point in time commanded almost 33% of Canadian stock market value and boasted of a stock market value of over USD250b before filing for bankruptcy as we entered the year 2009. Collectively it spells good times ahead for telcos, technology players and allied industries. Not for Social Media Marketing!