Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

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Conversation Facebook URL Report 154

Razor Social

MARCH 12, 2020

When was the last time you did an audit on your website analytics to make sure it’s set up correctly? and we have found that issues with analytics are very common. Here are some of the typical issues that you should check for when performing a web analytics audit for your website. Ownership of Analytics.

Analytics 89

Analytics URL Report Google 89

Sprout Social

MAY 7, 2024

By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. However, social media practitioners face one common challenge when it comes to monitoring on the TikTok app : you can only track mentions that directly tag your brand.

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Tools Strategy Brands Sentiment 101

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

AUGUST 28, 2023

Manual analytics are error-prone and don’t support growth. So, you need credible YouTube analytics tools to assess your channel’s performance and bring data-driven improvements. In today’s article, we discuss the significance of YouTube analytics tools and how you can choose the right one for your brand.

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Metrics Analytics YouTube Video 52

Harp Interactive

MARCH 31, 2010

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).

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Analytics Social Media Trendrr Digg 350

The Realtime Report

FEBRUARY 4, 2017

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. Tag Manager. By Varun Sharma.

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Analytics Google Adwords Marketing 70

Hootsuite

APRIL 25, 2024

If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. You’ll glean valuable insights and be privy to important conversations. Trend-tracking.

Curation 89

Curation Social Media Management Tools Social Media 89

Ignite Social Media

JANUARY 12, 2018

In this post, we’re going to give you the down & dirty on what you need to start measuring offline conversions, as well as a few cautionary tales. What Is An Offline Conversion Anyway? An offline conversion is when your customer purchases your product or service in your store.

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Conversation Facebook API Data 101

Razor Social

SEPTEMBER 20, 2018

What is the conversion rate and what is the dropout rate for each stage of your funnel? In today’s article, we’re going to show you how to measure your conversion rate and figure out where people are dropping off. What is a Google Analytics Funnel. Google Analytics Funnel Setup. So let’s start.

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Analytics Google How To Report 84

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

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Analytics Metrics Overview Trends 67

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. Mac allows you to color code your folders using tags. Simply right-click on a folder you want to color-code and choose “tags” from the menu. I have the solution. But can you change the color of folders on Mac or Windows?

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Project Social Media Template Templates 130

Mindjumpers

OCTOBER 12, 2010

Real-time Analytics allows companies to: • Select counts and tweets from users. Tags: Marketing & Communication Twitter analytics Application Programming Interface Marketing marketing tool Real-time analytics Twitter API. Provide data about stream activity. And check : • No. of requests per day. Average latency.

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Analytics API Twitter Applications 188

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. What are social listening tools?

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Brand Monitoring Tools HootSuite Brands 100

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Conversations (themarketingblog.wordpress.com) [.] Conversations (themarketingblog.wordpress.com) [.] 00 am Enterprise 2.0

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Conversation Web 2.0 Startup Flickr 155

Twist Image

SEPTEMBER 24, 2016

What do you consider a conversion? Avinash is the Digital Marketing Evangelist at Google and the author of two bestselling business books, Web Analytics - An Hour A Day and Web Analytics 2.0 also, if you don't subscribe to his free e-newsletter, The Marketing Analytics Intersect , you do not know what you're missing).

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Twist Image

MARCH 31, 2013

Most recently, he co-authored a book called, Lean Analytics - Use Data To Build A Better Startup Faster , with Ben Yoskovitz. Enjoy the conversation. lean analytics. Tags: advertising. In this episode, we debunk the whole "lean" model and discuss what data is useful and what data is clouding our judgment.

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Analytics Startup Advertising Hosting 97

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. Brand mentions Brand mentions tell you how often your brand is discussed on social media, regardless of direct tags. It also shows you have a growing community doing word-of-mouth marketing.

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Metrics Influencer Marketing Survey 97

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

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Hashtag Analysis Twitter Sentiment 52

Hootsuite

MAY 6, 2024

Each social contact becomes part of a customer’s social conversation history with your brand, so you can tell at a glance whether this is their first contact with your or their 15th. Say you’ve finished your initial conversation with a customer and need to pass them on to billing or technical support for more specialized care?

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Tools HootSuite Team Social Media 79

Jon Loomer

SEPTEMBER 8, 2020

TRACKING: You’re able to connect your advertising to actual sales that occurred on your website because Facebook associates a person who saw or clicked your ad with a conversion. We’ll go into more detail on custom conversions in a separate post. So far, we’ve discussed how to notify Facebook when a conversion occurs.

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Eventful Facebook Conversation Advertising 199

Hootsuite

MAY 3, 2021

And they work with Google Analytics. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They provide precise data about conversion and traffic sources. They’re required by Google Analytics.). Use this UTM tag to track paid keywords or key phrases.

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Sample Code Social Media HootSuite URL 145

Kikolani

MAY 24, 2016

However, after you start learning more about SEO, mobile-friendly design, and conversion, there is a tendency to step back and take a look at your site in a new perspective. At the very least, it’s cumbersome, which is something you want to avoid for both SEO and conversion. It should load quickly. I can hear your protests….

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SEO Conversation Mobile Sites 99

Sprout Social

OCTOBER 4, 2021

Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand. Sprout’s tagging feature makes this type of analysis easy. Using tags, you can categorize your content in a way that makes sense for your business. are mentioned in larger conversations.

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Data Metrics Sentiment Analytics 121

Hootsuite

FEBRUARY 16, 2021

It doesn’t matter how many people you have on your social team, if you’re trying to keep track of private and public conversations from multiple platforms you need an organizational tool. (In Automatically tag your (outbound) posts for better analytics. Track every post’s conversions using pre-set UTM parameters.

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HootSuite Features URL Template 140

Sprout Social

JUNE 27, 2023

It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Boost sales conversions Social proof is everything. Here are some tips on how to ask for reviews.

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Review Brands How To Analysis 126

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Enter Twitter Lists, your filter for cutting through the chaos to find the conversations that matter most to your business. Marketers must tap into these trends to stay relevant and engage in conversations that matter to their audience.

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Strategy Twitter Tips Marketing 52

Kikolani

MARCH 31, 2010

Facebook has long been a thorn in the side of marketing executives who understand the necessity of creating exposure on the popular networking site but who cringe at the thought of being unable to effectively measure ROI through traditional web analytics. Now they can monitor conversions and data sharing among those viewers as well.

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Analytics Social Media Marketing Statistics 128

Sprout Social

MAY 15, 2024

These tools automate mundane tasks, streamline workflows and provide comprehensive analytics to ensure you have the time (and brainpower) to focus your efforts where they give you the most return. Filtering based on tags, content and message type to spotlight the metrics that matter most for different pieces of content.

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Social Media Social Media Management Sentiment Collaboration 98

Sprout Social

APRIL 29, 2024

Additional features like sentiment analysis, social listening and AI-powered workflows let users keep a close eye on their audiences and quickly jump into the conversation if needed. Smart Inbox: Our unified inbox aggregates all of your brand conversations into one place, so you never miss a message.

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Reputation Brands Sentiment Survey 91

Hootsuite

JULY 6, 2022

They’re reporting using features like shopping tags and the Shop tab. What are Instagram eCommerce tags? Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Your Shopping tags will be listed in the Instagram Shop catalog. Other folks on Instagram can tag products too.

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Instagram HootSuite UGC Influencer 118

Sprout Social

AUGUST 17, 2022

These types of conversations don’t typically pop up in your notifications. And focusing on actual customer conversations means that you can take action with confidence. of interactions on a daily basis, it’s easy to lose track of key conversations. The same rings true for people asking for product recommendations.

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Campaign Social Media Tools Hubspot 122

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs. You can view all Keyhole pricing plans here.

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Tools Sentiment Hubspot Price 84

agora pulse

AUGUST 30, 2018

See, there’s a problem with Google Analytics. Google Analytics shows you which networks send traffic but UTM tracking code can show you more. What you can’t see is which post, page, group or ad within that social network drove that traffic and conversion. Unless you use UTM tracking codes. The source. The campaign.

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Social Media URL Analytics How To 138

The Social Media Hat

JULY 18, 2016

Social Media 7 Best Social Media Practices To Boost Your Conversions. Luckily, there are several social media best practices that will help you increase your conversion rate on social media channels. It's a lot easier to craft social media marketing best practices for conversion when you start at the beginning. You bet it does.

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Conversation Social Media Geotagging Campaign 60

Keyhole.co

MAY 25, 2023

Hashtags and tagging Hashtags are a great way to increase your post’s visibility and reach a broader audience. You can also use this app for tagging other users and brands on Instagram. How to use Keyhole for hashtag tracking and tagging on Instagram Sign up for Keyhole and log in to your account.

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Features Instagram Geotagging Hashtag 52

Later

NOVEMBER 13, 2020

Starting now, Creators can use Later’s Best Time to Post , Collect , Conversations , and Analytics features — previously only available on Instagram Business Profiles. Based on your post analytics, Best Time to Post calculates up to 7 weekly times slots when your Instagram audience is most active. Conversations.

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Features Instagram Hashtag Analytics 63