Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). In other words, your ad can get credit for a conversion without anyone clicking on it.

Conversation 197

Conversation Facebook URL Report 197

Jon Loomer

MAY 22, 2023

In just two years, of course, three different Advantage targeting products with expansion capabilities have rolled out (and a confusing fourth on the horizon). But it is automatically on (and can’t be turned off) when optimizing for any type of conversion, value, app event, or app install. It makes sense why.

Products 200

Products Advertising Features Groups 200

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. If you aren’t using custom conversions , it’s time to start. First, a very brief reminder about what custom conversions are, in the simplest terms. Custom conversions provide granularity for both reporting and optimization.

Conversation 187

Conversation Report Facebook Eventful 187

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

Conversation 189

Conversation Facebook URL Eventful 189

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Facebook Custom Conversions: The Ultimate Guide.

Eventful 209

Eventful Conversation Facebook URL 209

Bill Hartzer

APRIL 17, 2024

Diverse Topics : With a broad selection of topics, users can navigate conversations from casual icebreakers to more passionate exchanges, depending on the relationship stage. User-Friendly Design : The interface allows for quick access to suitable replies, making it easy to keep conversations flowing smoothly.

Conversation 87

Conversation Sentiment Mobile Engineering 87

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

Conversation 147

Conversation Facebook URL Eventful 147

Jon Loomer

JANUARY 20, 2020

This training was something new and unique for me, so I announced it as a pre-pay product while the content is being created. Not everyone who shows interest in a product is ready to buy today. Since I previously created a Custom Conversion for a Beyond the Boost purchase, I could select to add those purchases to my report.

Examples 207

Examples Conversation CPM Campaign 207

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 191

Conversation Facebook Report Advertising 191

Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Products 69

Products Marketing B2B Apple 69

Bill Hartzer

FEBRUARY 15, 2024

Developed over two years by an experienced executive team, Hedgehog isn’t just another social network—it’s a sanctuary for real conversations and a genuine sense of community. Join the conversation today and become a part of this transformative journey towards a more inclusive and enlightened society.

Conversation 95

Conversation Platform Meeting Construction 95

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversation 90

Conversation Video Tips Embedding 90

Social Media Today

JUNE 16, 2019

Make sure you avoid these three common mistakes on your product pages. Are you a budding eCommerce entrepreneur?

Products 167

Products Conversation 167

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 161

Conversation Facebook Report Advertising 161

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

Conversation 194

Conversation Facebook URL Report 194

Oktopost

JULY 20, 2023

Threads is designed to be a space for sharing text updates and joining public conversations. But what really sets Threads apart is its tools for enabling positive, productive conversations. This means you can expect a safe, respectful environment for your conversations. Now, here’s the kicker.

Conversation 91

Conversation B2B Community building Instagram 91

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Facebook Custom Conversions: The Ultimate Guide.

Eventful 123

Eventful Conversation Facebook URL 123

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Arguably, one of the most important traits of a product marketer is being a good listener. If you do not know what your customers want or need from you, then your product will most certainly fall short of expectations and your business will fail.

Products 125

Products Twitter Marketing Real Estate 125

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

AUGUST 29, 2023

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Table of contents—feel free to skip ahead: What is conversational AI?

Conversation 79

Conversation FAQ Sentiment Banking 79

The Realtime Report

JUNE 2, 2023

6 Ways How Office Relocation Can Boost Productivity Are you looking for ways to enhance productivity in your office? The physical environment of your workplace plays a significant role in shaping employee productivity, engagement, and overall satisfaction. A streamlined workspace design can do wonders for productivity.

Products 91

Products Transportation Collaboration Instant Messaging 91

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

Conversation 153

Conversation Facebook URL Report 153

Hootsuite

OCTOBER 27, 2022

You have questions about products you’re interested in. Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Learn how to take your customer service digital with conversational commerce. What is conversational commerce?

Conversation 98

Conversation Brands FAQ Survey 98

Oktopost

MARCH 20, 2022

As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. The benefits of social listening span departments from Marketing to Product to Customer Support. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JULY 7, 2021

What started out as a conversation between a six-year-old girl and the family’s Amazon Echo Dot turned into an order for a dollhouse and four pounds of sugar cookies. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways.

Team 141

Team Conversation Social Media Instant Messaging 141

Direct Marketing Observations

JANUARY 12, 2018

What makes your company and its products or services better or different? How well do you know your company, your service, your product and its people? If you can’t hold a conversation, don’t understand context and are taking yourself too seriously-this might not be for you. Who is your greatest threat?

B2B 276

B2B Influencer Conversation Social Media 276

Jon Loomer

SEPTEMBER 7, 2017

You have a new product that you want to promote. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works. But here’s the problem: What if my product is new?

Conversation 156

Conversation Facebook Advertising Campaign 156

Social Media Strategies Summit

NOVEMBER 30, 2020

They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

Products 164

Products Instagram Brands How To 164

Ignite Social Media

FEBRUARY 7, 2019

First, organizations want to drive product sales. Everyone understands the intrinsic value of social media, yet marketers haven’t been able to find the secret sauce for driving conversions via social media. Driving Conversions via Social Media. Let’s Start A Conversation! Second, they want to acquire new customers.

Conversation 157

Conversation Campaign Class Retail 157

BeingOptimist

FEBRUARY 7, 2021

You have to focus on how to burn MP4 to DVD with the appropriate mp4 to DVD conversion program right now. It is the appropriate time to consider the overall features and remarkable benefits of the well-known MP4 to DVD conversion programs. products/convert_x_to_dvd/. WinX DVD Author (Free dvd conversion tool).

Conversation 104

Conversation Software Features Tools 104

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 101

Conversation Strategy Social Media Marketing 101

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Common examples include product recommendations, reviews and customer photos. Shout-outs. Positive comments.

Conversation 137

Conversation Review Marketing How To 137

Sprout Social

SEPTEMBER 8, 2021

Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. Twitter Spaces is a new feature that allows users to have live audio conversations on the platform. Users can host these conversations in an audio chat room called a “Space” and invite other users to participate. Invite speakers.

Conversation 135

Conversation Twitter Hosting Upcoming 135

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Avoid promising results you can’t produce (think quadrupling conversions in one week).

Social Media Management 103

Social Media Management Organization Products Social Media 103

Sprout Social

SEPTEMBER 22, 2021

Is your business prepared for the era of conversational commerce? Modern customers expect conversations and meaningful interactions with brands. That’s why brands today need to embrace conversational commerce, acting as a digital concierge to produce a better experience and win more sales. Via smartphone. Social media.

Conversation 88

Conversation Loyalty Policies Examples 88

Pam Hughes

NOVEMBER 1, 2021

Social media marketing must be conversion-focused for brands to thrive on social media. So how can you improve your conversion rate? Typical examples are polls based on votes and conversation starters. You can apply this concept to social media conversion. These four strategies will help you achieve this goal.

Conversation 107

Conversation Social Media Social Media Management Team 107

Hootsuite

DECEMBER 15, 2021

Conversational AI can be a major asset to your social media presence. Conversational AI technology can increase your team’s efficiency and allow more customers to receive the help they need faster. Keep reading to find out how your business can benefit from using a conversational AI tool for social customer service and social commerce.

Conversation 132

Conversation How To Retail Issues 132