Conversation, Marketing and Vocus - Social Media Informer

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. average time spent on site, number of pages viewed, bounce rate) and even conversion (lead or sale) sources. Share it on StumbleUpon.

SM2

SM2 Alterian Vocus Social Media

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

OCTOBER 13, 2010

The Radian6 Dashboard enables you to monitor conversations in real time, while the Engagement Console lets you respond directly or route posts to appropriate individuals or teams and analyze the results of social media interactions. Through PRWeb, which Vocus acquired in 2006 , it offers extensive news distribution and tracking capabilities.

SM2

SM2 Vocus Alterian Radian6

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. What brand marketers can learn from PR by iMedia Connection. Social Media Marketing Social PR.

Vocus

Vocus Press Release Tips Blogger

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

Vocus

Vocus Alltop Message Boards Klout

What the Playground Can Teach you about Social Media

Convince & Convert

JUNE 1, 2011

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school. Rather, start conversations with journalists and target audiences alike by setting aside your personal agenda for a few minutes.

Social Media

Social Media Vocus Press Release Forums

The Social Media ROI Debate

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing.

ROI

ROI Social Media Vocus Metrics

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data

Data Vocus Radian6 B2B

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. investor), Vocus.

Crimson Hexagon

Crimson Hexagon Software Social Media Attensity

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data

Data Vocus Radian6 StumbleUpon

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter

Twitter Pharmaceuticals B2B Biotechnology

Five Newsworthy Stories for Your Next Press Release

ProBlogger

SEPTEMBER 13, 2012

This guest post is by Frank Strong of Vocus. To promote his business, he does what good marketers all do well: he’s active on social media, publishes a blog, and contributes content elsewhere. Frank Strong is the director for Vocus , which also owns PRWeb, Help a Reporter out (HARO), iContact and North Social. The lesson?

Press Release

Press Release Vocus Blogger Embedding

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions

Questions Social Media Consultant Education

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media

Social Media Facebook Marketing Consultant

15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent Blog

FEBRUARY 28, 2014

Blogging is a highly effective medium for reaching a wide array of marketing goals. Example: Do you agree that direct mail marketing is dead forever? Example: Curious how content marketing could help your organization reach its marketing goals? Example: Are you ready to make the leap into content marketing?

Sample

Sample Samples eBook Vocus

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Facebook

Facebook Consultant Social Media Sites

Social Media Informer

Four Ways to Measure Social Media Marketing Results

What’s the Best Social Media Monitoring Tool? It Depends

Trending Sources

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

How (and Why) to Map Your Company’s Digital Landscape

What the Playground Can Teach you about Social Media

The Social Media ROI Debate

CMO Challenges in Driving Data into Insights

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

CMO Challenges in Driving Data into Insights

The Nifty 50 Top Women of Twitter for 2011

Five Newsworthy Stories for Your Next Press Release

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

15 Call to Action Samples for Rocking Blog Posts that Convert

RIP 3 Ways Facebook is Killing Your Website

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