Remove influence

Buzz Marketing for Technology

article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. I spent a long time in a very large brand.

article thumbnail

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. Other types include customer relationship management (CRM) data and social media data. Or More Conversions? If the $42.3 But online is a big place. More Traffic? No Contest.

Retail 202
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s

B2B 206
article thumbnail

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

ROI 100
article thumbnail

Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Think about it: how do things like the existence of hidden shipping costs, lack of early shipping cost estimates, out of stock items and lengthy registration forms affect your overall conversions? Would reduced or free shipping increase the number of conversions? Your online shopping cart is the moment of truth: is it ready?

Cost 247
article thumbnail

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. Does product pricing influence the purchase decisions of your customers? Forge meaningful social relationships. Social media has forever changed the way we use the Internet and consume information.

Retail 217
article thumbnail

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

The following is a transcript of our conversation. For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. Related posts: 3 Ways Social Media can Boost Sales Success A new RAIN Group report proves otherwise and shows that.