Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

Analysis 138

Analysis Strategy Sentiment Comparison 138

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys. No problem.

Strategy 127

Strategy Brands Hubspot Survey 127

Pam Moore

DECEMBER 9, 2019

The strategies and tactics used in the past no longer work like they use to. Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. If you are not planning your content for 2020 you are already falling behind.

Template 78

Template Templates Social Media Content 78

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. Use Templates and Checklists A simple yet effective way to manage multiple social media projects efficiently is to use templates and checklists. I have the solution. All the best!

Project 130

Project Social Media Template Templates 130

Pam Moore

DECEMBER 9, 2019

The strategies and tactics used in the past no longer work like they use to. Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. If you are not planning your content for 2020 you are already falling behind.

Template 78

Template Templates Social Media Content 78

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? One example of a brand using this strategy is Instant Pot. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MAY 11, 2021

Much like SEO or CRO (conversion rate optimization) requires tweaking and testing, so does SMO. 6 social media optimization strategies you should totally try. Then, implement some key social media optimization techniques as it relates to search such as: Including relevant keywords (and keyword #hashtags) in your social bios.

Social Media 128

Social Media Engagement Strategy Hashtag 128

Sprout Social

APRIL 16, 2024

These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice. By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors. Millions of conversations happen on social media every day.

How To 96

How To Sentiment Template Templates 96

Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy.

B2B 139

B2B Social Media Strategy LinkedIn 139

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Event monitoring.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Socialmedia.biz

MARCH 13, 2020

You must employ digital communications staff or contract a social media management firm for professional content strategy. This strategy should determine the focus and goals of your content as well as schedule it in advance. Take Shortcuts and Use Templates. Create Unifying Hashtags. Do not try to do it all every day.

Social Media 129

Social Media Tips Template Templates 129

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. Social practitioners wear many hats as they balance emerging networks and formats. How do they expect us to sound?

Social Media 123

Social Media Template Templates Skills 123

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Examples 118

Examples Social Media Sentiment Influencer 118

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. Content Calendar Template.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. Download our 2019 content calendar template here -> 2019 Content Calendar Template. For some of you, the sound of a new content calendar template be a really exciting thing.

Template 60

Template Templates Content Marketing 60

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. Impressions, conversions, likes or clicks–these are just a few on a long list of data points you could consider. How to measure your social media marketing strategy. The metrics you should measure.

Analytics 121

Analytics Report Social Media Metrics 121

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Curation 89

Curation Social Media Management Tools Social Media 89

Hootsuite

JANUARY 18, 2024

But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Humanizing.

Social Media 123

Social Media Tips HootSuite Marketing 123

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. You can download our 2019 content calendar template here -> 2019 Content Calendar Template. “Build it and they will come running” never worked, and it's certainly not a strategy for success in 2019.

Template 60

Template Templates Content Social Media 60

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. Here’s the stuff that actually matters when building a successful social media content strategy. Example of progress from social media content strategy. I’m here to break down the process. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. You can download our 2019 content calendar template here -> 2019 Content Calendar Template. “Build it and they will come running” never worked, and it's certainly not a strategy for success in 2019.

Template 60

Template Templates Content Social Media 60

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. Shaping strategies around the vocal minority will only get you so far. A holistic content strategy plan includes behind-the-scenes metrics. Conversion rates.

Social Media 133

Social Media Content Lurker Metrics 133

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. LiveThere: Airbnb Uses Data For Hashtag Inspiration.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Hootsuite

AUGUST 16, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Hashtag research? You need to know which content strategy gives you the results you’re looking for. This blog is like your treasure map to the shores of a well-run social media plan. Content ideas?

Social Media 90

Social Media Tools HootSuite Tweetdeck 90

Oktopost

MARCH 7, 2022

Like actual listening, social listening can be the glue that holds your marketing strategy together. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. This shift created an opportunity for social listening to thrive in a B2B marketing strategy. Engaging Customers.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 127

Reputation Tools Brands How To 127

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . These types of conversations don’t typically pop up in your notifications. The problem?

Campaign 121

Campaign Social Media Tools Hubspot 121

Hootsuite

SEPTEMBER 14, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. Though it doesn’t, alas, break the data down by individual hashtag.).

Metrics 145

Metrics Analytics Instagram Tools 145

Hootsuite

JANUARY 22, 2020

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. In simple terms, it involves monitoring the conversations people are having on social media about your business niche. That includes keywords, hashtags, mentions, and messages for your brand and competitors.

Social Media 145

Social Media HootSuite Template Templates 145

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn.

Engagement 112

Engagement UGC Facebook HootSuite 112

Webbiquity SMM

APRIL 30, 2020

With thousands of attractive templates that can be customized, InVideo is nearly unrivaled. Hashtags are an important element in getting more exposure, and subsequently higher rates of engagement. Any hashtag is a directory for a specific phrase, and every post containing it can be discovered in the search results for that hashtag.

Instagram 159

Instagram Tools Hashtag Authentication 159

Hootsuite

JANUARY 13, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Social media optimization isn’t about your social media strategy as a whole. Finding your optimal social media posting schedule is essential to driving more engagement and conversations with your brand.

Social Media 145

Social Media HootSuite Hashtag UGC 145

Sprout Social

JULY 25, 2023

So, how do you bridge this gap between strategy and execution? Specifically, it helps you in three crucial ways: Build an effective top-funnel and mid-funnel social strategy Top-of-funnel social media efforts aim at attracting new visitors and measuring audience behaviour such as web traffic, impressions and average time on site.

Analytics 137

Analytics Report Social Media Google 137

Sprout Social

OCTOBER 6, 2022

And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. Or do you want to generate conversions? Use hashtags. Are you looking for brand awareness?

Video 126

Video Social Media How To Trends 126

Hootsuite

FEBRUARY 16, 2021

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Rather than cross-posting the exact same content on every social platform , you can edit handles, hashtags, language and links to make each post appropriate for its intended audience.

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

FEBRUARY 5, 2019

As noted in our guide to 2019’s social media trends , the need for conversational commerce is growing. Also, note that Hello Fresh provides a variety of prompts to help guide the conversation from point A to point B. This might not seem like great UX, but it’s actually one of the better chatbot marketing strategies out there.

Examples 110

Examples Strategy Marketing Discount 110

Sprout Social

AUGUST 10, 2022

This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Stay on top of trends. Make data-driven decisions. Sprout Social.

Influencer 110

Influencer Tools Marketing Software 110