Jon Loomer

NOVEMBER 17, 2015

The new Facebook pixel has frustrated and confused marketers. What about the conversion pixel? In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? It means less adding code manually to your site.

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Conversation Facebook URL eBook 120

Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. This would be ideal for ecommerce sites with dozens, hundreds, or thousands of sellers and pixels on the website. Share Custom Conversions. But, that’s not possible.

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Eventful Facebook Conversation Issues 215

Jon Loomer

SEPTEMBER 2, 2020

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Is the Facebook pixel needed? You can’t optimize for conversions.

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Facebook Eventful Conversation Report 186

Waxing UnLyrical

JUNE 2, 2014

“Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Why: Is your brand using multiple social media sites to converse with potential customers?

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Conversation Exercises Small Business Consultant 205

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Hint: zero of them are Facebook’s fault.).

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Conversation Facebook Guidelines B2B 276

Dave Fleet

MARCH 8, 2011

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites.

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Comments Sites Engagement Aggregator 370

Ignite Social Media

JUNE 20, 2019

Conversion Objective. When looking to connect with a more qualified user, the conversion objective is a great fit. Conversion allows advertisers to measure landing page views, conversion events, custom events and even retarget those who have yet to complete an action. Avoiding “Clicky” Users.

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Conversation Social Media CPM Metrics 131

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

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Brands Facebook Influencer Campaign 130

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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Analytics Conversation Brands Sentiment 85

Hootsuite

OCTOBER 27, 2022

Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Delight your customers and improve conversion rates. What is conversational commerce? Conversational commerce takes your customer service digital. You leave empty-handed.

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Conversation Brands FAQ Survey 98

Buzz Marketing for Technology

NOVEMBER 7, 2012

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? When it comes to site optimization, the fittest brands aren’t just surviving—they’re thriving. Test your theory.

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Conversation Retail Hubspot Buy 260

Jon Loomer

SEPTEMBER 2, 2020

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Is the Facebook pixel needed? You can’t optimize for conversions.

Facebook 129

Facebook Eventful Conversation Report 129

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. Let’s assume we added these parameters to the URL of a Facebook ad. Those parameters will tell me the following: Source was Facebook. Site Source Name: {{site_source_name}}. Ad Set ID: {{adset.id}}.

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URL Facebook How To Analytics 210

Pixlee

MARCH 25, 2019

Facebook and Instagram ads can be a huge driver of traffic and sales for your ecommerce site. By leveraging customer-driven content throughout their site, brands experience uplifts in conversion, order values, and site engagement. Want to see this feature in action, or learn more about Pixlee? Request a demo today.

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Conversation Features Facebook Authentication 72

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. With the current set up there is no limit to what the Facebook pixel can track after a user clicks on an ad. Prioritize the implementation of Facebook’s Conversion API.

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Advertising Facebook Policies API 180

Sprout Social

SEPTEMBER 22, 2021

Is your business prepared for the era of conversational commerce? Modern customers expect conversations and meaningful interactions with brands. That’s why brands today need to embrace conversational commerce, acting as a digital concierge to produce a better experience and win more sales. Via smartphone. Social media.

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Conversation Loyalty Policies Examples 88

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Let us do the math for you!

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CPM Tools Facebook How To 135

agora pulse

NOVEMBER 23, 2020

Selling on Facebook is different from selling on other social media channels. Check out these tips for excelling at Facebook this time of year. If you have (and even if you haven’t), do look at your campaigns and make sure that you’re using strategies dedicated to selling on Facebook. How to Sell More on Facebook.

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Facebook How To UGC Social Media Management 166

Socialmedia.biz

FEBRUARY 23, 2019

They must integrate effective marketing strategies to increase conversion rates and ensure that visitors will make a sale before leaving their site. For great conversion rates, make sure that the phone number displayed on the site is functional and that you have a responsive team taking calls and providing information.

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Conversation Strategy Marketing Discount 103

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Of course, it could be a search, lead, registration, or any other event that happens on your site.

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Eventful Facebook Analytics Aggregator 167

Convince & Convert

MAY 25, 2014

” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. click to tweet ) 11 Massively Doable Ways to Increase Conversions with Better Forms 1. That sentiment – all too common – is a conversion rate crusher.

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Conversation Badge Sample Samples 166

SocMed Sean

JULY 2, 2017

This is one of those strange little glitches that keeps popping up in the Facebook mobile app. Basically, when you open the Facebook app, it shows you the icon that you have a new message in the Messenger app. Even though the Facebook Messenger app doesn’t show you a new or unread message, you probably have one.

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Notification Sentiment Facebook Mobile 267

Keyhole.co

JANUARY 23, 2024

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. Why track your Facebook analytics? If not, you’re not alone! There are over 2.93 Let’s begin!

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Template Templates Analytics Report 59

Social Media Strategies Summit

MARCH 6, 2024

The simplest way to measure the size of your audience is to use Facebook Ads Manager. Again, Google Analytics (or whatever web analytics tool you use) can help you here, showing you which social networks are bringing visitors to your site. Social listening is about looking at relevant online conversations and trends.

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Social Media How To Survey Analytics 215

Jon Loomer

FEBRUARY 25, 2020

About a month ago, I told you about how you can use Facebook Messenger ads to collect leads. I’m running a Facebook ad that sends people into a Messenger conversation. I’m running a Facebook ad that sends people into a Messenger conversation. What’s your monthly Facebook ads budget?

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Survey Facebook Advertising Consultant 207

SocMed Sean

AUGUST 29, 2014

Over the last few weeks, there has been a lot of stink over the fact that Facebook is splitting its messaging functionality out into a new Messenger app. If you’re concerned with Facebook listening in on your conversations, maybe you should rethink what activities you’re engaged in. You can still text.

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Facebook Privacy Mobile Meeting 278

Jon Loomer

JULY 21, 2016

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. That could be due to poor hosting or coding of the site.

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Conversation Facebook Report Eventful 60

Ignite Social Media

FEBRUARY 28, 2019

Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. Applied Events are those that Facebook will automatically start tracking, as they are confident that those events represent the actions on your site.

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Eventful Facebook Buy Activities 126

Jon Loomer

APRIL 18, 2018

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. And you know what?

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Analytics CPA Facebook Advertising 167

Ignite Social Media

MAY 2, 2019

Using lead conversion targeting, you’ll be able to reach users who’ve expressed interest in your business or product, but did not complete a specific action on your site. Using your audiences: To get the most conversions out of your newly created audiences, use the website conversion ad objective.

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Conversation Campaign Sites Instagram 86

Razor Social

APRIL 17, 2018

Have you noticed that some brands are increasingly looking at how they engage in conversations with their audience? Chatbots, Slack groups, Whatsapp groups, LIve chat… Some of it is intentional and some of it is because broadcasting content on channels such as Twitter and Facebook doesn’t yield the same results anymore.

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Conversation CPC SMS Cost 93

Socialized

MARCH 15, 2010

The idea that social media allows us to engage in online conversations is getting people into all kinds of trouble, because what we’re doing when we click “Tweet&# on Twitter or “Share&# on Facebook isn’t conversation — it’s publication. There’s no permanent record of your conversation.

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Conversation Social Media Privacy Aggregator 247

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. It simply can’t be Facebook’s fault….

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Brands Facebook Guidelines Conversation 279

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

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Facebook How To Aggregator Metrics 115

Webbiquity SMM

NOVEMBER 8, 2022

Social proof: Boosts Conversions. ComScore’s case study shows how social proof affects conversions using their landing pages. Social proof is a key component of conversion rate optimization (CRO). The results were an outstanding victory for the first landing page with an 84% increase in conversion rates.

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comScore Marketing Case Study Review 299

Social Media Strategies Summit

APRIL 11, 2024

Even something as basic as calling attention to a link in your bio — as Sherwin Williams does below — can be an excellent way to increase site traffic. Luckily, there’s an effective hack for removing this conversion obstacle. The best networks to implement social selling will be Instagram, Facebook, and TikTok.

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Social Media Tips Marketing UGC 226

Jon Loomer

DECEMBER 3, 2019

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. This has always been the cornerstone of my Facebook ads strategy. Indirect Conversions. The post Facebook Ads and the Importance of Traffic appeared first on Jon Loomer Digital.

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Facebook Training Cost Buy 174