Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. Today, I want to provide some specific examples of how I use them. If you aren’t using custom conversions , it’s time to start. First, a very brief reminder about what custom conversions are, in the simplest terms.

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Conversation Report Facebook Eventful 187

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). In other words, your ad can get credit for a conversion without anyone clicking on it.

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Conversation Facebook URL Report 197

Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? The confusing part for many advertisers is that standard events, custom events, and custom conversions can all be used for both reporting and optimization. This is an area that is often confused.

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Conversation Facebook Eventful Report 188

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

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Conversation Facebook URL Eventful 189

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Facebook Custom Conversions: The Ultimate Guide.

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Eventful Conversation Facebook URL 209

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

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Conversation Facebook URL Report 194

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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URL Engagement Domain Name API 105

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

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Conversation Facebook URL Eventful 147

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers. Organic Posts and Conversions.

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Organization Conversation Facebook Metrics 212

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

Conversation 153

Conversation Facebook URL Report 153

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Facebook Custom Conversions: The Ultimate Guide.

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Eventful Conversation Facebook URL 123

Jon Loomer

FEBRUARY 7, 2024

Real-World Validation This is the most obvious example of Ads Manager results that are too good to be true. Understand that this isn’t about validating that a secondary source confirms the number of conversions that came from your ads. Meta reports conversions based on the date of impression, not the date of conversion.

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Report Sample Samples API 177

Jon Loomer

MARCH 8, 2022

The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. ” Now paste in the URL where you’ll want to add standard events and click “Open Website.” Events by URL. An example would be a CompleteRegistration confirmation.

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Eventful Tools URL Issues 195

Jon Loomer

MAY 31, 2023

Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Since my website has more than 1,000 pages, my primary focus is on website URLs. You have the option of crawling the website, submitting a sitemap, or entering in URLs manually.

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Training Content URL FAQ 185

Jon Loomer

NOVEMBER 18, 2023

For example, when breaking down by placement, you get a separate row for each placement to see how budget, impressions, and performance break down. Go ahead and poke around breakdowns if you haven’t already. They can uncover some valuable info. The post Using Breakdowns appeared first on Jon Loomer Digital.

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URL Types Advertising Report 134

Jon Loomer

NOVEMBER 17, 2015

What about the conversion pixel? In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? This replaces the conversion pixels you’ve been placing on individual success pages. How to Create Custom Conversions.

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Conversation Facebook URL eBook 120

Jon Loomer

NOVEMBER 29, 2023

Here’s an example of the purchase event code and parameters that you’d use when you know that the price of a product is $147… fbq('track', 'Purchase', { value: 147.00, currency: 'USD' }); This is great when the loading of a specific page (like a confirmation page) means that someone purchased a product for $147.

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Eventful URL Price API 179

Jon Loomer

MARCH 14, 2022

They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. Using URL Parameters. Another way to measure this is with URL parameters. Example: Use URL Parameters to Verify Facebook Ads Results. Use URL parameters and Google Analytics. What Should You Do?

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How To Facebook URL Cost 198

The Realtime Report

MAY 10, 2021

In Conversation With: The Founder of. Web Masters is a podcast that explores the history of the Internet through conversations and stories with some of its most important innovators. It was sort of like the www on the front of web URLs. The First Social Media Platform. It would retransmit a flooding algorithm.

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Conversation Platform Social Media Software 91

Jon Loomer

NOVEMBER 20, 2023

Examples These breakdowns are helpful for understanding trends. In the example above, Cost Per Lead is steadily increasing every week. Examples When you run Advantage+ Shopping Campaigns, you will have the option of setting an Existing Customer Budget Cap. Is most of your budget getting spent in one country?

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CPM Types Campaign Examples 173

Jon Loomer

APRIL 11, 2022

It’s a troubleshooting tool that detects the presence of a pixel on the current URL you’re viewing. It also detects the standard events, custom events , and custom conversions that are firing. Let me provide a couple of examples of how it can be used… Managing Clients. An example: I host one-on-one sessions.

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Facebook Eventful URL Consultant 199

Jon Loomer

JANUARY 28, 2016

They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can. Here is a detailed example… Click To Tweet. My Email Campaign. 22, End Feb.

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Examples Campaign Facebook CPM 113

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Common examples of dark social are: Private messaging apps (e.g. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. For example, have you sent an email today?

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HootSuite URL Analytics Forums 120

Jon Loomer

NOVEMBER 13, 2023

Select “On your ad” as the conversion location in the ad set. But a good example during the holidays would be a big sale. If the sale is online, provide the URL to where they need to go. Create Reminders Ad To create a Reminders ad, you’ll need to use the Engagement objective.

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Instagram How To Eventful Upcoming 177

Hootsuite

MAY 3, 2021

They provide precise data about conversion and traffic sources. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Here’s a UTM example link with parameters in place: The UTM parameters are everything that comes after the question mark. Campaign medium.

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Sample Code Social Media HootSuite URL 145

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

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LinkedIn Advertising URL Campaign 177

Jon Loomer

FEBRUARY 8, 2023

When we’re done, I’ll provide specific examples of how this can be used as well as ways that you can make it more complicated if you really want to. If that happens to you, we’ll need to create a custom conversion mapped to the custom event. One visitor can view multiple pages for 60 seconds, for example.

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Eventful Conversation Report URL 180

Jon Loomer

MARCH 27, 2022

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. An Example. The custom conversions for each opt-in are not. You aren’t alone.

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Eventful Report Facebook Aggregator 202

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. For example, maybe you need to know the right image sizes for a certain platform. For example: Write a short Instagram post that gives a synopsis of this blog [INSERT BLOG].

Social Media 140

Social Media HootSuite How To URL 140

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. First, attribution is how Meta provides credit to your ads for conversions that typically occur on your website. First, attribution is how Meta provides credit to your ads for conversions that typically occur on your website.

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Advertising Engagement Class Conversation 148

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Flannels, for example, partnered with influencers to promote its festive party wear collection on TikTok. unique users in the UK.

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Metrics Influencer Marketing Survey 100

Jon Loomer

AUGUST 3, 2022

If you can’t use your pixel, you aren’t able to track results, optimize for a conversion, or target those who clicked on your ad. As discussed earlier, one of the most annoying challenges for an Amazon seller, for example, is that they can’t target those who clicked their ad and went to Amazon. Remarketing Solution.

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CPC Metrics Advertising URL 199

Sprout Social

JULY 25, 2023

Google Analytics enables you to capture funnel metrics such as goal completions and identify where conversion discrepancies are occurring so your top-funnel and mid-funnel efforts are in sync with each other. For example, if you choose “Generate more leads,” the reports will help you measure lead generation. Click Next.

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Analytics Report Social Media Google 140

Jason Yormark

AUGUST 13, 2009

As the store was being built, they placed paper over the windows with their URL, but no information of what they would sell. They are not only sharing feedback directly to FROST, but also conversing with each other about their experiences. That’s true community, and incredibly powerful stuff. Oh, and Daniel’s favorite flavor?

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Examples Social Media Social Networking Community building 249

Jon Loomer

JUNE 9, 2020

Below is an example, but you should use your own code unique to your ad account. Create Custom Conversions. I’ve created a custom conversion for this event. Instead of “All URL Traffic,” select “Blog Tracking” under Custom Events. Instead of “URL,” select “Event Parameters.”

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Eventful Facebook Upcoming Conversation 212

Buffer Social

SEPTEMBER 11, 2023

” Take my LinkedIn profile example below , you’ll see my avatar plus Eddie Van Halen cover photo — this is by design, as it reflects the impression I want to share with my network. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market.

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LinkedIn Tips Skills URL 113

Hootsuite

SEPTEMBER 7, 2022

To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Whether you’re looking to polish up the bio for your personal account or a business account, these templates and examples can help get you inspired.

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Template Templates Social Media UGC 145