Remove Conversation Remove CPC Remove Examples Remove URL
article thumbnail

How Meta Could Leverage Outbound Clicks

Jon Loomer

If you can’t use your pixel, you aren’t able to track results, optimize for a conversion, or target those who clicked on your ad. This also applies to CPC (All) and CTR (All). This also applies to CPC (Cost Per Link Click) and CTR (Link Click-Through Rate). Advertisers who sell on a third-party website. Everything.

CPC 199
article thumbnail

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Usually, with KPIs, you would measure Reach, Engagement, Conversions or Leads. Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook. Track Conversions with Pixels.

ROI 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Usually, with KPIs, you would measure Reach, Engagement, Conversions or Leads. Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook. Track Conversions with Pixels.

ROI 108
article thumbnail

How to Use UTM Parameters to Track Social Media Success

Hootsuite

They provide precise data about conversion and traffic sources. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Here’s a UTM example link with parameters in place: The UTM parameters are everything that comes after the question mark. Campaign medium.

article thumbnail

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Conversion metrics. Conversion : these metrics demonstrate the effectiveness of your social engagement. Facebook and Twitter, for example, typically have lower engagement rates (e.g., Conversion metrics. Conversion rate. A high conversion rate means your content is valuable and compelling to the target audience.

Metrics 112
article thumbnail

The Complete Beginner’s Guide to Quora Ads

agora pulse

For example, when someone asked “What is it like to meet somebody you actually fought against in a war?”, For example, this view shows his our conversions over time. By placing these graphs side by side, you can easily analyze the relationship between ad spend and conversions. Conversions. Impressions.

Adwords 133
article thumbnail

The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

For example, if you’re targeting yoga moms in North America, then save an audience based on those parameters. Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. For inspiration, watch this example from UNICEF. Two-Cent Video Ads. Make it fun!

CPM 148