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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Consider using tools like Oktopost to boost your social media presence without overburdening your team. In B2B SaaS, this is more complex.

B2B 62
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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media ā€œCā€™sā€: content, conversation and creators.

Strategy 115
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4 social advocacy examples that prove authenticity pays off

Sprout Social

Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?” For Vizient, that tool is Employee Advocacy by Sprout Social.

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7 lessons from Sprout Socialā€™s year of creative testing on social media

Sprout Social

It drives conversations around your brand, fuels your business and informs the content you create and share. . At Sprout, the goal for direct response campaigns is to get users to sign up for a trial or request a demo, which then ultimately leads to a subscription. Creative assets and messaging pave the path to those goals.

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How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide

Hootsuite

two options ā€“ Zoom webinar and YouTube Live. Spark conversation with viewers in the live chatā€”and use it to inform the live stream. Adobe Creative Cloudā€™s Sketch Party is a product demo, how-to, and webinar rolled into one live video. Manage your YouTube presence with Hootsuite. Thursday, April 2 ????: Get Started.

YouTube 145
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19 Social Media Metrics That Really Matterā€”And How to Track Them

Hootsuite

This article identifies the social media metrics that really matter, why theyā€™re important, and how to track them. The social funnel: a breakdown. Conversion metrics. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.

Metrics 112