Convince & Convert

MAY 4, 2010

Some organizations merely want IT to play cop: guard against threats, lock down data, etc. There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. The ROI of many Enterprise 2.0 For other technologies, the ROI is a bit tougher to quantify.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

SEPTEMBER 22, 2010

link] jaybaer My assumption is that most people aren’t in there frequently enough for the regular news feed to bother them, but I don’t have data on that. link] Create e-newsletters « Social Media for Authors [.] links: Social Media Now More Popular Than Email Your Email Newsletter (Music 3.0) Warm fuzzies.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

NOVEMBER 15, 2011

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. But in almost every case, you’re bringing a knife to a gunfight. Or maybe even a limp noodle.

Case Study 139

Case Study Study Social Media Repository 139

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Because the real advantage email has over social is data. link] Samuel Fagan Great post.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Predictive Modeling of Social Activity. Facebook data was collected from over 60k users and 1.5m

Research 194

Research Data Social CRM Wikipedia 194

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Through their inquiries for, and conversations about content, the public is telling us what they want online in record volume, and nearly in real time.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Visually SM

JULY 27, 2020

This way, you can connect the points of conversations that happen online to real business. Still, its strength lies in the inbox-like interface it uses to help you manage conversations on Facebook, Twitter, and Instagram. You can create filters to tag, flag, hide, or make assignments regarding content and followers.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MAY 11, 2010

Or, you could survey Web site visitors, gathering data in real-time. I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function).

FAQ 137

FAQ Content Consultant Social Media 137

agora pulse

OCTOBER 26, 2020

In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers. Social CRM. Social CRM. Social CRM. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Sounds like it could really help businesses out in the social media realm.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

MAY 5, 2010

Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise. That only happens if they have a real, ongoing relationship with brands.&# With JaneNation, St.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Can those results be tied back directly to sales, and therefore ROI? Social Media is optional It doesn’t matter what the demographics of your customers are.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 20, 2010

I believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media. Report is $359 if you’re a MarketingProfs member, and if you’re a data hound you can roll around in it for days). Focus on How, Not What I draw two conclusions from this data.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

JULY 21, 2010

COPPA – Do minors use your website and do you mine data for marketing? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Keep it in compliance. Know the limitations and the extent here.

Social Media 153

Social Media Policies Consultant Social CRM 153

agora pulse

APRIL 7, 2020

In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers. Want ROI reporting, competitive benchmarking, or team reports?

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Great post Jay, thanks!

Social Media 147

Social Media Strategy Influencer Social CRM 147

Hootsuite

SEPTEMBER 16, 2022

Social media analytics tools also allow you to track customers and leads from your social content all the way through to a purchase or other conversion. Benefits of social media analytics tools. Set clear performance benchmarks based on a unified view of all your social posts. Social media chatbots.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

SEPTEMBER 21, 2010

You can play with the Social Technographics Ladder data right here: 5. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Historical data seemed more robust as well. Historical data seemed more robust as well.

Social Media 155

Social Media Radian6 Strategy SM2 155

Keyhole.co

JULY 9, 2023

Access historical data with Keyhole API for monitoring trends and searching for patterns. Onboard influencers and track each influencer’s ROI to the overall campaign and other KPIs. Automate generating custom reports with vital social media metrics and share links to real-time dashboards with team, clients, and stakeholders.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. link] kyle b.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

MARCH 23, 2010

One of the data points I track closely is the number of people who visit my speaking page, where they entered the site, and if they were first-time visitors or long-time readers of the blog. Pay attention to your statistics with regard to calls to actions.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

APRIL 13, 2010

To add to your points above, I believe today's social platforms offer brands additional opportunities to fulfill two of the core principles of Carnegie's section on “Making People Like You&# : – “Being a good listener and encouraging others to talk&# : giving customers a forum to discuss a brand and allow the brand to offer (..)

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

AUGUST 26, 2010

RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. Pricing is quite reasonable for RowFeeder.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

MAY 17, 2012

All-in-one view of social media channels. Postling provides an all-in-one dashboard for social media management across multiple platforms. They also provide listening and monitoring data from across the Web, including reviews sites like TripAdvisor and Yelp. 5 for up to 5 social media accounts. Small budget.

Social Media Management 162

Social Media Management Small Business Social Media Tools 162

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Email Behavior Have you added links to your social outposts in your emails?

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

MAY 20, 2010

This is because social media success is inherently slow , not fast. Rarely are accumulations the best data points. For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

DECEMBER 31, 2015

A tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. Using Mention, not only do you get to hear in real time what’s being said about you online, you even get to participate in these conversations directly. Attract the Right Kind of Attention. You should, too.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 1, 2010

Decisions by Anecdote It continues to amaze me how large marketing decisions are often made with almost no data or track record, by people who should know better. link] jaybaer Anecdotes are so much more powerful than data, because they are rooted in people, and stories. Social media is being held to some sort of higher standard.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

SEPTEMBER 30, 2015

A tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. Using Mention, not only do you get to hear in real time what’s being said about you online, you even get to participate in these conversations directly. Get Credible Spokespeople for Free. You should, too.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

MARCH 18, 2010

All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. note to self: do not provide signatures with a Sharpie) Check out the book if you get a chance. .&#

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JUNE 3, 2010

But things kept speeding up – companies’ increasing customer data needs necessitated more complex forms, that were faster and more easily modified. Agency sites like Modernista’s and Boone Oakley’s which were cutting edge in social media just scant months ago will increasingly become the norm among marketers.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. But as companies grow, and produce more content, their needs may become more sophisticated.

Tools 201

Tools Sample Samples Marketing 201