Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Content is not a silo. They are random.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Content is not a silo. They are random.

Template 60

Template Templates Content Social Media 60

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. Again…think Person-to-Person marketing. A HUGE component of online marketing is about social media. Storytelling is at the heart of any strong marketing strategy. Individuals.

B2B 100

B2B Loyalty Conversation Social Media 100

Pixlee

SEPTEMBER 7, 2018

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. Recognize the Opportunity of User-Generated Content. This team will communicate goals, develop content tactics, identify opportunities, and measure KPIs.

UGC 40

UGC Content Authentication Curation 40

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Writtent Blog

MAY 24, 2013

Hope you’re having a great marketing time this week. Today we are going to investigate the angles from which you can look at your content marketing strategy with a totally different perspective. Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips. What the Future Holds for Business Blogging.

Content 71

Content Marketing Loyalty eBook 71

Convince & Convert

JULY 29, 2012

” white paper. Drive Social Media ROI with Content Marketing. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Responsible party for setting it up right?

ROI 140

ROI Social Media Social CRM Survey 140

Writtent Blog

NOVEMBER 27, 2023

So, just what is content marketing ? It is using any type of content to attract prospects and convert them to customers, and to reconvert previous customers to repeat buyers. This new form of branding and marketing your business is highly popular online because the internet makes it easy to share all types of content.

Content 98

Content Press Release Marketing Case Study 98

Writtent Blog

FEBRUARY 27, 2014

Stories are how smart marketers win their customers’ hearts. Clearly, stories are powerful tools for content marketers. Strong characters are crucial to content marketers’ storytelling because they are the connection between storyteller and audience. Image credit: Ediciona. Image credit: Wikimedia.

How To 89

How To Case Study Wikimedia Buy 89

Sprout Social

FEBRUARY 14, 2022

Say you’re sitting on a lot of content. Do you have specific goals tied to your content? If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Who is creating the content?

Content 111

Content How To Marketing Template 111

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? White papers.

Content 234

Content Marketing Reputation Case Study 234

Pam Moore

DECEMBER 11, 2016

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. 2017 content marketing statistics.

Template 167

Template Templates Content NewsCred 167

Hootsuite

JULY 25, 2023

Have you been using ChatGPT prompts for marketing? ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Explain the marketing segments for [INSERT INDUSTRY].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Pam Moore

JULY 17, 2019

You may even have a content marketing plan and marketing strategy being executed. What is content marketing? Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases.

Content 60

Content How To Marketing Education 60

Oktopost

JULY 23, 2020

When someone mentions “Content Marketing,” what are the first words that come to mind? Yes, but content marketing is much more than the sum of its parts. As many as 70% of B2B marketers use content marketing to generate leads. So what is content marketing , really?

Content 169

Content B2B How To Types 169

Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. Export facilities – content, friends’ lists. They aren’t even providing aspirational lifestyles (marketing speak).

Sites 81

Sites Social Media Social Networking Mobile 81

ProBlogger

MAY 3, 2012

This guest post is by Danny Iny of Firepole Marketing. White papers? Giving and getting free digital content has become so common that it’s almost a joke, and it’s definitely a commodity that—while sometimes useful—doesn’t impress anyone. Most of the time, we download our free content, put it aside and forget about it.

How To 38

How To Apparel eBook Price 38

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” This means employing the same color scheme for your content, ads, and posts. Consider Neil Patel, founder of NP Digital, who effectively leverages a blend of white, orange, and black to build his brand identity.

Strategy 52

Strategy Brands Discount Hashtag 52

Koka Sexton

MAY 26, 2019

Suppose you’re taking a new product to market. Where do you direct your marketing strategies? What should you do to align your marketing and sales teams? Furthermore, it refers to the (long and often painful) process of nurturing a lead from first contact *hopefully* all the way to brand loyalty. Don’t do that.

Strategy 63

Strategy Loyalty Influencer ROI 63

Rebekah Radice

OCTOBER 9, 2017

Make Your Content Ridiculously Valuable. If you’re looking to build loyalty and trust with your audience, then valuable content should be your number one focus. This is the type of content that addresses your audience’s needs and pain points. Share Content At The Right Time. Post Timely Content.

Influencer 109

Influencer Social Media Conversation Case Study 109

Oktopost

JUNE 9, 2020

Table of Contents. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy. Why Employee Advocacy Matters for B2B. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job.

Tools 104

Tools HootSuite Content Marketing 104

Rebekah Radice

OCTOBER 9, 2017

Make Your Content Ridiculously Valuable. If you’re looking to build loyalty and trust with your audience, then valuable content should be your number one focus. This is the type of content that addresses your audience’s needs and pain points. Share Content At The Right Time. Post Timely Content.

Influencer 60

Influencer Social Media Conversation Case Study 60

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. It can help distinguish your brand, build your audience and promote customer loyalty. Most marketers want to see data before making strategy adjustments. Luckily, there’s tons of research that supports the power of B2B Instagram marketing.

B2B 123

B2B Instagram How To Marketing 123

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

B2B 125

B2B Content Case Study Marketing 125

Convince & Convert

MAY 19, 2014

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. This is the 6th annual version of this report, and I recommend you grab yourself a copy right here.

Statistics 166

Statistics Social Media Loyalty Mobile 166

agora pulse

NOVEMBER 10, 2016

One of the most basic and fundamental rules of marketing is undoubtedly “know your audience.” Without this vital piece of information you won’t be able to find your market, appeal to them, and close the sale (you’re basically just “walking in the woods”). Furthermore, marketing automation in both groups set vastly different goals.

B2B 119

B2B Marketing Loyalty Comparison 119

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions. What is email marketing?

Campaign 98

Campaign Marketing Discount How To 98

Mindjumpers

JUNE 28, 2012

Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Overall, the report talks about how important it is to reach fans with relevant and engaging content in their News Feed, since their interaction with the content makes your message spread to their friends.

Social Media 274

Social Media Influencer Report Groups 274

Sprout Social

MAY 10, 2023

With 238 million monetizable users logging into the app daily, Twitter marketing helps brands connect with potential customers, influence purchase decisions and stay ahead of industry trends. There’s as much funny meme content on Twitter as political discussions and updates. Table of Contents Why should businesses use Twitter?

Twitter 108

Twitter Hashtag Sentiment Trends 108

Webbiquity SMM

AUGUST 26, 2010

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. 10 Secrets of a Winning Facebook Fan Page by Palmer Web Marketing.

Advertising 215

Advertising Facebook Marketing B2B 215

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Co-Creation. Customer Interviews.

Content 104

Content Marketing Screencast Tumblr 104