yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. Again…think Person-to-Person marketing. A HUGE component of online marketing is about social media. Storytelling is at the heart of any strong marketing strategy. Individuals.

B2B 100

B2B Loyalty Conversation Social Media 100

Webbiquity SMM

DECEMBER 13, 2011

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Perform competitive and market research.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Why do you need a content calendar?

Template 60

Template Templates Content Marketing 60

Pixlee

SEPTEMBER 7, 2018

Once a social media channel or channels are chosen for their strengths, then comes the fun: content collection and curation through a user-generated content marketing platform, like Pixlee. To learn more, download Pixlee’s latest White Paper or contact us today to speak with one of product experts! LinkedIn advertisement.

UGC 40

UGC Content Authentication Curation 40

Writtent Blog

MAY 24, 2013

Hope you’re having a great marketing time this week. Today we are going to investigate the angles from which you can look at your content marketing strategy with a totally different perspective. Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips. What the Future Holds for Business Blogging.

Content 71

Content Marketing Loyalty eBook 71

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . You will get out of your content marketing what you put into it.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . You will get out of your content marketing what you put into it.

Template 60

Template Templates Content Social Media 60

Convince & Convert

JULY 29, 2012

” white paper. Drive Social Media ROI with Content Marketing. These software packages “tag” the lead by link and source, and enable your sales and marketing teams to ascertain total booked revenue that came from particular social initiatives. Responsible party for setting it up right?

ROI 138

ROI Social Media Social CRM Survey 138

Writtent Blog

NOVEMBER 27, 2023

So, just what is content marketing ? This new form of branding and marketing your business is highly popular online because the internet makes it easy to share all types of content. This new form of branding and marketing your business is highly popular online because the internet makes it easy to share all types of content.

Content 98

Content Press Release Marketing Case Study 98

Writtent Blog

FEBRUARY 27, 2014

Stories are how smart marketers win their customers’ hearts. Clearly, stories are powerful tools for content marketers. Strong characters are crucial to content marketers’ storytelling because they are the connection between storyteller and audience. As marketing collateral, it’s easy for these to be bland and boring.

How To 89

How To Case Study Wikimedia Buy 89

Hootsuite

JULY 25, 2023

Have you been using ChatGPT prompts for marketing? ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Explain the marketing segments for [INSERT INDUSTRY].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Diva Marketing Blog

OCTOBER 21, 2010

In preparation for the BlogWorldExpo panel I spoke on last week, Creating Customer Loyalty Through Social Media , I was curious to better understand the social customer's expectations of the new social media kid on the blog. Real time brand building, loyalty extending and responding time enhancer. Jamie Turner, 60 Second Marketer.

Industry 89

Industry Social Media Loyalty Resources 89

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan. But you’re not alone.

Content 111

Content How To Marketing Template 111

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? White papers. Case studies.

Content 234

Content Marketing Reputation Case Study 234

Pam Moore

DECEMBER 11, 2016

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today.

Template 167

Template Templates Content NewsCred 167

Pam Moore

JULY 17, 2019

You may even have a content marketing plan and marketing strategy being executed. What is content marketing? Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Come on folks.

Content 60

Content How To Marketing Education 60

Laurel Papworth

MAY 8, 2010

They’ve handed over their time, content, commitment, loyalty, and so on for 5 years, least they can do it send off an email if they so want. They aren’t even providing aspirational lifestyles (marketing speak). White Paper: Social Networking Primed To Go Mobile (0). Anyway it’s just polite.

Sites 81

Sites Social Media Social Networking Mobile 81

ProBlogger

MAY 3, 2012

This guest post is by Danny Iny of Firepole Marketing. White papers? Which leads to a big problem that many bloggers and online marketers face when it comes to getting attention… Forgetfulness, inattention, and digital overload. the “Freddy Krueger of Blogging”, teaches marketing that works at Firepole Marketing.

How To 38

How To Apparel eBook Price 38

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Oktopost

JULY 23, 2020

When someone mentions “Content Marketing,” what are the first words that come to mind? Yes, but content marketing is much more than the sum of its parts. As many as 70% of B2B marketers use content marketing to generate leads. So what is content marketing , really? What is Content Marketing?

Content 169

Content B2B How To Types 169

Koka Sexton

MAY 26, 2019

Suppose you’re taking a new product to market. Where do you direct your marketing strategies? What should you do to align your marketing and sales teams? Furthermore, it refers to the (long and often painful) process of nurturing a lead from first contact *hopefully* all the way to brand loyalty. Don’t do that.

Strategy 63

Strategy Loyalty Influencer ROI 63

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” It uses motivational taglines in its marketing strategy , such as “Just Do It,” “Ready For Anything,” “Find Your Greatness,” “Equality Has No Boundaries,” and “Greatness Goes The Extra Mile,” among others.

Strategy 52

Strategy Brands Discount Hashtag 52

Rebekah Radice

OCTOBER 9, 2017

If you’re looking to build loyalty and trust with your audience, then valuable content should be your number one focus. Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. Make Your Content Ridiculously Valuable. You can repurpose it.

Influencer 109

Influencer Social Media Conversation Case Study 109

Rebekah Radice

OCTOBER 9, 2017

If you’re looking to build loyalty and trust with your audience, then valuable content should be your number one focus. Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. Make Your Content Ridiculously Valuable. You can repurpose it.

Influencer 60

Influencer Social Media Conversation Case Study 60

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B. Thought leadership.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Tools 104

Tools Content HootSuite Marketing 104

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. It can help distinguish your brand, build your audience and promote customer loyalty. Most marketers want to see data before making strategy adjustments. Luckily, there’s tons of research that supports the power of B2B Instagram marketing.

B2B 123

B2B Instagram How To Marketing 123

Convince & Convert

MAY 19, 2014

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. This is the 6th annual version of this report, and I recommend you grab yourself a copy right here.

Statistics 166

Statistics Social Media Loyalty Mobile 166

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

B2B 125

B2B Content Case Study Marketing 125

agora pulse

NOVEMBER 10, 2016

One of the most basic and fundamental rules of marketing is undoubtedly “know your audience.” Without this vital piece of information you won’t be able to find your market, appeal to them, and close the sale (you’re basically just “walking in the woods”). Furthermore, marketing automation in both groups set vastly different goals.

B2B 119

B2B Marketing Loyalty Comparison 119

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions. What is email marketing?

Campaign 98

Campaign Marketing Discount How To 98

Twist Image

NOVEMBER 5, 2014

It is called, Worn Wear: a Film About the Stories We Wear, and I do believe that every brand (whether you are B2B or B2C) should watch it, take notes and think about it before they do any kind of digital marketing. People who know me, know how much I laothe case studies and white papers. customer loyalty. white paper.

Brands 104

Brands Case Study Film B2B 104

Mindjumpers

JUNE 28, 2012

Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Therefore, a global leader in loyalty management, Aimia , has recently published a study analysing and categorising the different types of social media users on the web. Become an EdgeRank Ninja.

Social Media 274

Social Media Influencer Report Groups 274

Sprout Social

MAY 10, 2023

With 238 million monetizable users logging into the app daily, Twitter marketing helps brands connect with potential customers, influence purchase decisions and stay ahead of industry trends. And that’s only a few reasons why Twitter is a power marketing channel. The platform boasts over 556 monthly active users.

Twitter 107

Twitter Hashtag Sentiment Trends 107

Webbiquity SMM

AUGUST 26, 2010

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. 10 Secrets of a Winning Facebook Fan Page by Palmer Web Marketing.

Advertising 215

Advertising Facebook Marketing B2B 215

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Let that statistic just sink in for a minute. Co-Creation.

Content 104

Content Marketing Screencast Tumblr 104