Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” This article was originally published on HubSpot by Pete Caputa.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. The Answer: create and share good content.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

APRIL 11, 2012

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Develop content that answers the questions you see being raised. The more relevant your content is to the concerns of your prospective buyers, the more likely it is to be read and shared.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Content for decision-makers.

B2B 125

B2B SEO Travel Hubspot 125

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Image credit: Ajax Union. Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? So why make a B2B ad that looks like B2C content? Image via Hubspot.

B2B 60

B2B Marketing Microsoft Hubspot 60

Proactive Report

OCTOBER 21, 2013

You should also track how many website visits, leads and customers each social platform is generating, advises HubSpot. Conversions : This could be a sale, but it could also be getting someone to download a white paper, watch a video or sign up for your newsletter. You have to respond.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Writtent Blog

SEPTEMBER 1, 2014

As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. Simply source statistics on a certain topic from online case studies, white papers, and other blogs, and put them in your blog post whenever relevant. Content Creation Copywriting'

Examples 111

Examples Tips Statistics Hubspot 111

Socialmedia.biz

APRIL 13, 2017

Data from HubSpot shows leads range from $11 to $100 each , depending on industry. Make sure to post third-party content that speaks to the issues and pain points your prospects are contending with, and throw in a video demonstration of how to use your product every now and then. Post by Adi Englander. Lead Gen Don’ts.

Social Media 63

Social Media Hubspot Cost Case Study 63

Sprout Social

SEPTEMBER 9, 2016

The benefits your brand can expect from a co-marketing partnership include: different perspective from an industry-adjacent brand, a new and qualified audience and a shared content creation budget and workload. A6 – @hubspot does this constantly! — Methodic Content (@MethodicContent) September 7, 2016. SproutChat.

Strategy 40

Strategy Marketing Hubspot Cost 40

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? That’s product-led content in a nutshell.

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Along the way, the authors share numerous bits of marketing wisdom and findings such as: Content really is exploding.

B2B 185

B2B Social Media Review eBook 185

Buffer Social

NOVEMBER 30, 2016

If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos. Content and blogging classes (25-31). Identifying influencers and content curation possibilities. Content Marketing.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat. Content publishing and optimization features. One social media manager said their favorite benefit is “the Content Suggestions Search by Topic. Clearly, your buyers are now all over social media.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Social Media Marketing

NOVEMBER 29, 2012

The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. I've even been guilty of saying that content is the currency of social. Not so fast. Not so fast.

Content 167

Content Hubspot Mobile Team 167

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

Marketing 60

Marketing Content eBook Joomla 60

Mindjumpers

JULY 4, 2012

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. Fans of a brand’s Facebook page, don’t want to feel that they get spammed with content.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Convince & Convert

JUNE 10, 2012

It tracks content and click behaviors across the social Web, and ties them into website behaviors such as visits to key pages and downloads, and synchs it with your database records. For the mid-market, however, you can start adding CRM to your social immediately using the Argyle Social API or (soon) the Hubspot/Hootsuite combination.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Koka Sexton

MAY 26, 2019

Examples of lead magnets include content like e-books or white papers, promos like coupons and discounts, or even free versions of products and services. Create Content That Adds Value. A thoughtful and well-placed piece of content can go a long way. Second, make sure your content is timely.

Strategy 63

Strategy Loyalty Influencer ROI 63

Writtent Blog

JULY 18, 2013

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. Invest in smarter visual content assets, which are mobile-optimized, relevant or real-time, and potentially gamification elements. Break through a cluttered content landscape.”.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. Is your Content Boring?

Content 60

Content B2B Marketing Hubspot 60

Writtent Blog

JANUARY 10, 2024

35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. In other words, if you’ve consumed branded content in the last week, there’s a pretty good chance it was the result of content outsourcing. What You SHOULD Seek Help On 1.

Content 40

Content eBook SEO Guidelines 40

Convince & Convert

MARCH 1, 2012

If you walked into somebody’s Super Bowl party and just walked up to every single person you know and said, ‘Buy my book,’ and ‘Download my white paper,’ and all this stuff, you’d never get invited back to that party.” We distribute content. So we approach content two ways.

Social Media 142

Social Media Hubspot Software Hosting 142

ProBlogger

AUGUST 26, 2014

The only way out is to stand out by writing unforgettable content or as I like to call Massive Value Content. What is Massive Value Content? The Ultimate Cheatsheet to Create Massive Value Content on Your Blog. Massive Value Content (MVC). Only when your content is not high-value. It’s a roadmap.

Content 54

Content Case Study How To Curation 54

ProBlogger

JANUARY 20, 2015

The good news: Content is here to stay as a digital marketing powerhouse, giving marketers more opportunities than ever to tune their SEO goals for every stage of the buying cycle. The bad news: The boom in content marketing has resulted in a veritable avalanche of email for publishers. What does this mean? Pitch Perfect Subject Lines.

Publishing 20

Publishing Content BuzzStream Syndication 20

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Audience is drowning in poor quality content these days.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.

Statistics 219

Statistics Research Social Media B2B 219