Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Here are 20 ideas. Generate webinar registrations. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Canva is great for this, as it’s a free graphic design tool for non-graphic designers. And long-form content.

Content 124

Content Brands Findability Marketing 124

Buzz Marketing for Technology

JANUARY 14, 2010

Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. You need to put out a steady stream of content to build your brand.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. This sharing functionality provides amazing word-of-mouth for HubSpot and generates social signals like Tweets and Retweets pointing back to HubSpot. More Backlinks for SEO.

Statistics 132

Statistics Content Hubspot Marketing 132

Webbiquity SMM

APRIL 11, 2012

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase.

B2B 122

B2B SEO Travel Hubspot 122

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Proactive Report

OCTOBER 21, 2013

You should also track how many website visits, leads and customers each social platform is generating, advises HubSpot. Conversions : This could be a sale, but it could also be getting someone to download a white paper, watch a video or sign up for your newsletter. You have to respond.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Image via Hubspot.

B2B 60

B2B Marketing Microsoft Hubspot 60

Writtent Blog

SEPTEMBER 1, 2014

Simply source statistics on a certain topic from online case studies, white papers, and other blogs, and put them in your blog post whenever relevant. Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). Write in Solitude.

Examples 111

Examples Tips Statistics Hubspot 111

Socialmedia.biz

APRIL 13, 2017

Data from HubSpot shows leads range from $11 to $100 each , depending on industry. Include a lot of educational content like white papers and case studies in your social marketing plans. Post by Adi Englander. Lead acquisition is the aim of any good inbound marketing plan, and it’s expensive. Don’t overwater.

Social Media 63

Social Media Hubspot Cost Case Study 63

Sprout Social

SEPTEMBER 9, 2016

A4 #SproutChat co-creating a white paper & sharing email list is always a great initiative along with webinars, twitter chats & google HO. A6 – @hubspot does this constantly! — Brittany Magnin (@brittmagnin) September 7, 2016. t5IsGCWMBg. — Josephine Borrillo (@70mq) September 7, 2016. . sproutchat.

Strategy 40

Strategy Marketing Hubspot Cost 40

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style.

B2B 185

B2B Social Media Review eBook 185

Oktopost

OCTOBER 26, 2020

Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . Hubspot is probably one of the more recognizable names in marketing technology. With Hubspot, you can publish, share content, monitor posts, along with analytics and reporting. Multi-account, multi-platform conversion tracking.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buffer Social

NOVEMBER 30, 2016

Offered by : HubSpot. Created by : HubSpot. About this course: HubSpot’s Inbound Marketing Certification is full of super actionable, hands-on learning material that allows marketers to take their general inbound marketing know-how to the next level. — 12. Inbound Marketing Certification. Inbound marketing.

Class 40

Class Skills Social Media Marketing 40

Keyhole.co

JUNE 6, 2023

For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? It gives people a behind-the-scenes look at HubSpot culture. A well-researched white paper might shine on your company blog, while a quick how-to video could go viral on social media. It sparks a human connection.

B2B 52

B2B Strategy Brands Content 52

Mindjumpers

JULY 4, 2012

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. > To see all of the statistics made by HubSpot, please click here.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Convince & Convert

JUNE 10, 2012

So, your sales and marketing teams can know that Bill Johnson clicked this tweet, and that tweet, and that other Facebook status update, and then went to the site three times, and then downloaded the white paper, etc. Powerful information that will increase sales conversion rates. Are you ready? About the Jay Baer: Follow @jaybaer.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Koka Sexton

MAY 26, 2019

Examples of lead magnets include content like e-books or white papers, promos like coupons and discounts, or even free versions of products and services. In fact, brands that blog are 13 times more likely to see positive ROI and 5 times more likely to convert a customer ( HubSpot ).

Strategy 63

Strategy Loyalty Influencer ROI 63

Social Media Marketing

NOVEMBER 29, 2012

It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. About a year and a half ago, Mashable took a look at a handful of leaders in content marketing ( How 3 Companies Took Content Marketing to the Next Level ), highlighting Mint.com, HubSpot and American Express.

Content 167

Content Hubspot Mobile Team 167

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. Here are all our white papers. Jay: Right.

Marketing 60

Marketing Content eBook Joomla 60

Writtent Blog

JULY 18, 2013

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.” Image credit: HubSpot. Corey Eridon – @Corey_bos. Steve Glauberman – @sglauberman.

Content 95

Content Marketing Meme Hubspot 95

Convince & Convert

MARCH 1, 2012

If you walked into somebody’s Super Bowl party and just walked up to every single person you know and said, ‘Buy my book,’ and ‘Download my white paper,’ and all this stuff, you’d never get invited back to that party.” I go, “Look. ” It’s a social environment.

Social Media 140

Social Media Hubspot Software Hosting 140

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. How to Build an Unbeatable Content Marketing Plan by HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

Writtent Blog

JANUARY 10, 2024

Content Offer Creation Are you hoping to increase your company’s online lead generation with eBooks and white papers? HubSpot research has found the more landing pages a business has, the higher their online lead generation results.

Content 40

Content eBook SEO Guidelines 40

ProBlogger

JANUARY 20, 2015

Download the free white paper on Subject Line Open Rates. Kelsey’s industry research can be seen on the Harvard Business Review, Inc, The Next Web, Fast Company, Contently, HubSpot, Marketing Land and Buffer. Want to see which verticals are pitched most – and least – along with more insights from this study?

Publishing 20

Publishing Content BuzzStream Syndication 20

ProBlogger

AUGUST 26, 2014

One internal test done by HubSpot proved that list posts with less than 6 items weren’t as popular as their longer counterparts. A case study focuses on a specific example (WordStream in the above example) or a company as opposed to a white paper, which is more generic. Link to external sources where necessary.

Content 54

Content Case Study How To Curation 54

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Imagine how much value you could provide to your customers by creating a center for online professional education, which could include videos, white papers, eBooks and more! image credit: hubspot.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 And 73% of U.S. companies now use social media for marketing. Fridays at 4 p.m. eastern time (U.S.) That I believe.)

Statistics 219

Statistics Research Social Media B2B 219