How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media
Buffer Social
OCTOBER 1, 2018
The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score. In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach.
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