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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145
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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ?

Strategy 118
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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. . If you’re thinking about making Stories part of your content strategy, you want to make sure you’re leveraging this frequently-watched platform to your benefit. Author Emily A.

Instagram 125
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A Guide to Setting Up Shoppable Video Content on Social Media

Pixlee

Shoppable content is growing in popularity as consumers expect convenience from the brands they’re loyal to. This is why many brands choose to incorporate social commerce on their existing ecommerce websites, showcasing user-generated content (UGC) from real customers that site visitors can shop directly from.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Easy gathering and sharing of genuine reviews.

UGC 60
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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Understanding your target audience and using that information to create content that you think will work is still a good place to start.”.

Examples 139
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How Brands Can Achieve Higher Engagement on TikTok

Pixlee

Create content that’s easy to adapt. For example, a fun, fashion showcase-type video, accompanied with a hashtag challenge can be copied by almost anyone. Reshare user-generated content (UGC). Reshare Instagram Reels Content. This applies to both brand-generated content and UGC — as they work best together.