Hootsuite

MARCH 27, 2024

The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. A boosted post looks almost exactly the same as regular organic content. A social ad is any content you pay to distribute to a specific audience on social media. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Webbiquity SMM

MAY 9, 2023

Tools to Help Measure: You can track those KPIs using social media marketing tools like Hootsuite, Buffer, Sprout Social , and Statusbrew. Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action.

Social Media 267

Social Media Tips Marketing HootSuite 267

Hootsuite

NOVEMBER 23, 2020

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. What is curated content? What is curated content? This curated content definition isn’t complicated.

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Curation HootSuite Tools Content 145

Hootsuite

JANUARY 18, 2024

For instance, while we don’t know for sure what Lululemon is thinking behind the scenes, content like this 10K training tweet indicates that one of its goals is to be a source of fitness education and support for its audience. Create quality content Okay, we know that’s easier said than done. Level up your training—and your fun.

Social Media 121

Social Media Tips HootSuite Marketing 121

Hootsuite

APRIL 17, 2024

On Threads, content is presented to users via two different tabs: the For You tab and the Following tab. The Following tab is pretty straightforward—it delivers content from accounts you follow in chronological order. The For You tab, though, offers a mix of content from your friends as well as recommended users.

HootSuite 82

HootSuite Feed Feedly Instagram 82

Hootsuite

MAY 3, 2022

AI-powered content creation: You’ve definitely heard about it, but should you use it? Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So.

Social Media Management 96

Social Media Management Tools Social Media Content 96

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. And then learn how you can use Hootsuite to measure results.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Are you a Hootsuite user? ChatGPT can help.

Social Media 140

Social Media HootSuite How To URL 140

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Easy: be active on social media. right now).

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

FEBRUARY 5, 2024

Instagram analytics are the metrics used to understand how content performs on Instagram. Examples of Instagram analytics metrics include impressions, likes, shares, and audience growth over time. We get it, it’s not as fun as creating content and interacting with followers. What are Instagram analytics?

Analytics 97

Analytics Instagram HootSuite Metrics 97

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Common examples of dark social are: Private messaging apps (e.g. Welcome to dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 15, 2023

One of the most well-known franchise examples is McDonald’s, with over 38,000 locations worldwide. 1 Social Media Tool for Franchises Support your franchises with brand-safe content and easy approval workflows. What’s good when it comes to content anyway? Try Hootsuite’s Inbox today. Loyal customers! —

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

MAY 1, 2023

This includes tasks like drafting posts, scheduling them to post at specific times, approving content before sharing it with your followers, and measuring performance by analyzing the results. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand.

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Template Templates Social Media Tips 134

Hootsuite

JANUARY 13, 2022

To win big on social, you need to consistently post content that not only gets your audience excited, but that is also posted at a time when they’re most likely to engage. Use an online scheduling tool that has a best time to publish feature (we might be biased, but Hootsuite is pretty good!) Are you posting the right types of content?

Social Media 145

Social Media HootSuite Hashtag UGC 145

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. What is social media content writing? Social media content writing is the process of writing content for social media audiences, usually across multiple major social media platforms.

Social Media 145

Social Media Tools Tips HootSuite 145

Hootsuite

JUNE 25, 2019

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. In this example from Hallmark UK and Ireland’s Instagram account, the entry rules and deadline are clearly stated, and an on-brand image of the prize ties it all together. Like and/or comment to win.

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Examples Social Media Instagram Hashtag 111

Kikolani

JULY 6, 2010

Twitterfeed and HootSuite offer the ability to take a RSS feed from any site and update it to your Twitter account automatically when new feed items are found. Provide your followers with relevant content that is valuable to them without having to constantly monitor someone’s blog or Twitter account for their latest updates.

HootSuite 148

HootSuite RSS Feed Feedly 148

Hootsuite

SEPTEMBER 6, 2023

If you can throw in a concrete, numerical achievement (for example, “I increased this brand’s Instagram follower count by 5%,” or “I doubled engagement rate on TikTok for this brand in three months”), even better. Hootsuite offers certifications in social marketing , DEI in social media , social selling and more.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Hootsuite

DECEMBER 7, 2022

Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. Finally, apps like Hootsuite Streams can add even more power to your Twitter search arsenal. from:hootsuite Searches tweets from the Hootsuite account. Discover trends.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

JANUARY 31, 2024

First, I knew I could easily repurpose the long-form blog content into threads and long-form posts. Second, I think most people reading this are curious about using the platform to distribute longer content like blog posts and articles and wondering which format to invest time in. Onto the next thread!

HootSuite 78

HootSuite Metrics Engagement Feed 78

Hootsuite

NOVEMBER 1, 2021

Getting your content featured in search results pages can help extend your organic reach. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

SEO 145

SEO Instagram Tips HootSuite 145

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Increasing your reach means getting more eyeballs on your content.

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Tips HootSuite Facebook How To 141

Hootsuite

JUNE 24, 2020

And the risk of sending out content that is off-brand or low-quality also decreases. . With a social media content approval process in place, all content is vetted, edited and approved by select team members ahead of publication. . Some examples of social media approval tools and social media approval apps.

Social Media 145

Social Media HootSuite How To Template 145

Hootsuite

MAY 3, 2021

UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Here’s a UTM example link with parameters in place: The UTM parameters are everything that comes after the question mark. Examples: facebook, twitter, blog, newsletter, etc. Campaign content.

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Sample Code Social Media HootSuite URL 145

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. An AI caption writer for Instagram, Facebook, Twitter, and LinkedIn powered by ChatGPT is coming to Hootsuite. Content written by AI copywriters is meant to sound like a human wrote it, but making it takes only a fraction of the time.

Tools 135

Tools HootSuite Price Template 135

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.

Video 112

Video HootSuite How To UGC 112

Hootsuite

FEBRUARY 13, 2023

And then learn how you can use Hootsuite to measure results. Well, it often makes for perfect content for your brand. If you’ve got fun, interesting or unique TBT content, you’ll build brand awareness and gain new followers in no time. Here are some great examples that might help inspire you to reach TBT greatness.

Brands 145

Brands HootSuite Hashtag Instagram 145

Hootsuite

MAY 2, 2023

For this example, let’s use the fictional real estate agent Phil Dunphy from the TV show Modern Family to help fill in the blanks. For example, if someone were to search for “Los Angeles Realtor” on Facebook, Phil Dunphy’s Page has a higher chance of showing up in the results. Next, select the Category your Page falls under.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Hootsuite

FEBRUARY 2, 2022

You need a third-party tool (like Hootsuite) to schedule LinkedIn posts. But once you’ve connected LinkedIn to your Hootsuite account , it’s easy to schedule posts on a LinkedIn company page or profile with just a few clicks. The even better news is you can schedule LinkedIn posts using any Hootsuite plan.

LinkedIn 100

LinkedIn HootSuite How To Publishing 100

Hootsuite

APRIL 18, 2022

And then learn how you can use Hootsuite to measure results. A good collection of hashtags on your Instagram Reel is the key to getting your content discovered. For example, I never would’ve found this bagel vid without those helpful #brunch hashtags. And then learn how you can use Hootsuite to measure results.

Hashtag 141

Hashtag Instagram HootSuite Travel 141

Hootsuite

NOVEMBER 28, 2022

While influencers are paid to create sponsored content for your brand, brand advocates are motivated by their enthusiasm for your product or service. Savvy customers are great at spotting paid influencer content, but organic endorsements still carry serious weight. They create user-generated content. Use the S.M.A.R.T

Social Media 122

Social Media UGC How To HootSuite 122

Hootsuite

AUGUST 9, 2023

As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. At Hootsuite, we have two different types of tweets that we put out,” says Riswick. “We

Twitter 84

Twitter HootSuite Hashtag Analytics 84

Hootsuite

APRIL 29, 2020

How many times have you found yourself scrambling for content at the last minute? In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. Then use Hootsuite Streams to monitor their social posting frequency and content mix. Determine your content mix.

Template 145

Template Templates Social Media Tools 145

Hootsuite

DECEMBER 14, 2022

Instagram alt text is a short description used to explain the content of an Instagram post. Providing alt text for Instagram posts ensures that your content is accessible to these users and also makes sure that their experience isn’t compromised. And some screen readers also cut off the content at 125 characters.

Instagram 111

Instagram How To HootSuite Fashion 111

Hootsuite

FEBRUARY 24, 2023

Hootsuite does everything Social Studio does and more for a fraction of the cost. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. Hootsuite offers all the most popular Salesforce Social Studio features and more. 1 Social Media Tool Create.

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HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

OCTOBER 25, 2023

Are you trying to reel in engagements, paid sponsorships, or click-throughs with your Instagram video content? Just like your audience, the Reels algorithm loves visually appealing content, so the right editing app can make a big difference when it comes to reaching your target market. Who it’s best for: Content creators on the go.

Instagram 87

Instagram Template Templates HootSuite 87