Buzz Marketing for Technology

FEBRUARY 16, 2010

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Can you stick to it?

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

OCTOBER 20, 2010

Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. Hello affiliate marketing – I love it! Tweet This!

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Buzz Marketing for Technology

JANUARY 19, 2010

We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Reddit.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! Share this on Reddit. I would love to know.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! Share this on Reddit. I would love to know.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Techipedia: Tamar Weinberg

JANUARY 11, 2008

As Digg becomes more of a social network and less of a social news network (or a hybrid that incorporates both elements), it has a lot of obstacles it needs to face. As Digg becomes more of a social network and less of a social news network (or a hybrid that incorporates both elements), it has a lot of obstacles it needs to face.

Digg 100

Digg Privacy MySpace Yahoo 100

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. Share this on Reddit. So let’s dive into that for a moment …. Tweet This Post.

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Techipedia: Tamar Weinberg

MAY 9, 2008

In the past few weeks, however, even Digg’s other top users are seeing that Digg is becoming more difficult of a social news site to enjoy, and after stepping away from Digg for awhile, I have some thoughts and reflections on how it was and possibly how it should be. The community had to react. Completely.

Digg 100

Digg Sites News API 100

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Share this on Reddit. Let me explain ….

B2B 219

B2B Curation Communities Marketing 219

Techipedia: Tamar Weinberg

DECEMBER 20, 2007

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > Thoughts on Digg’s Latest Features: Thumbs Up Thoughts on Digg’s Latest Features: Thumbs Up by Tamar Weinberg on December 17, 2007 Share When I was at Pubcon last week, Digg launched its highly anticipated images section.

Digg 100

Digg Review Web 2.0 Upcoming 100

Buzz Marketing for Technology

FEBRUARY 25, 2010

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Now we want to move into the content. I would say that if “ Content is King &# on the internet “ Context is Queen &# on mobile. Tweet This!

B2B 174

B2B Mobile Marketing Foursquare 174

Webbiquity SMM

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Share this on Reddit.

Trends 187

Trends Social Media Marketing Technorati 187

Idaconcpts

MARCH 5, 2011

In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users. Tweet This! Share this on Facebook.

Google 146

Google Content Technorati SEO 146

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Share this on Reddit. Related posts: B2B Marketing Content: Lure or Lasso? Measuring Engagement. Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Share this on Reddit. Building demand for their unique point of view.

B2B 178

B2B ROI Communities Marketing 178

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers.

B2B 198

B2B Social Media Marketing Survey 198

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

Aggregator 151

Aggregator Content Digg Posterous 151

Buzz Marketing for Technology

FEBRUARY 23, 2010

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 You must provide a truly valuable content or else you wont get a second chance.

Mobile 173

Mobile B2B SMS Marketing 173

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Share this on Reddit. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Share this on del.icio.us. Stumble upon something good?

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? Share this on Reddit. perhaps there will be shortly.

B2B 205

B2B Google Marketing Mobile 205

Webbiquity SMM

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

Social Media 188

Social Media Marketing Handbook Engineering 188

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

MAY 24, 2010

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard. Social media is free. Not really.

Social Media 220

Social Media Marketing Cost Guidelines 220

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Social media bookmarking tools like Digg, Reddit, and Stumbleupon can also generate additional traffic to your site if you create frequent articles and blog posts.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

The Marketing Blog

MARCH 26, 2010

32 am How People Respond to Your Online Content Jump to Comments One of my favorite bloggers, Rajesh Shetty had written an excellent blog-post last year , which describes how people react to your content. Not many people can think and write like this about online marketing. this one is ready good. It is knowledgeable as well.

Web 2.0 138

Web 2.0 Content Startup FeedBurner 138

Saying It Social

FEBRUARY 25, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Organic Marketing Vs. Pay Per Click (PPC) Where do you click?? Once up in the organic search with good quality relevant content, the easier it is to stay there. Content is King. When you stop paying, the ads stop.

Organization 132

Organization Marketing StumbleUpon Digg 132

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. The Answer: create and share good content.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Harp Interactive

SEPTEMBER 13, 2010

Social Media Marketing and Search Engine Optimization work best when synergized. Create social media accounts on popular platforms like Facebook, Twitter, YouTube, FourSquare etc, grow your accounts with engaging content. Google crawls and indexes Twitter ferociously and will discover your new content quickly.

SEO 313

SEO Social Media URL Engineering 313

Idaconcpts

OCTOBER 12, 2010

It’s a thin line to walk between ensuring search engine optimization and keeping your readers satisfied with your content. If your content awkwardly uses SEO keywords you can easily turn off your readers. Follow these six tips to help your content maintain the balance between marketable and valuable.

SEO 132

SEO Content Engineering Technorati 132

Buzz Marketing for Technology

JANUARY 5, 2010

In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly. B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. Share this on Reddit.

StumbleUpon 211

StumbleUpon Digg Reddit B2B 211

Mindjumpers

MARCH 22, 2012

Make better, more efficient data-driven decisions in your social media marketing program. This helps in keeping a tab on the interaction and circulation of the content. Currently this is limited to Google+ and those signed up to the company’s Social Data Hub such as Disqus, Blogger, Digg, Reddit and TypePad.

Analytics 239

Analytics Report Google Disqus 239

Jason Yormark

JANUARY 28, 2011

I absolutely love being able to build out a marketing/social media business for the firm, and we’re already making things happen with some pretty significant clients. There’s as great lineup of speakers and awesome content that I’m looking forward to absorbing and putting into action. Share this on Reddit. More to come!

Social Media 214

Social Media Strategy Technorati StumbleUpon 214