Content Creation? Curation? Focus on Publishing Instead
AUGUST 8, 2012
I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Someone else curated the collection. Less filling!”
How SEO and Content Work Hand-in-Hand
MARCH 23, 2016
You've produced your content. You published it. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples. You're really proud of it. But no one visits it. Roger Gallager says you are missing.
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media.
Content Curation Strategies for Social Media Managers
SEPTEMBER 21, 2015
It makes your business interactive and gives you an opportunity to understand your audiences’ needs and tailor your offerings, content curation, and sharing accordingly. With everything in the social world moving so quickly, it’s not always easy to be effective, especially if you don’t have a sound content curation and sharing strategy. Promotional Content.
8 Tips On Developing A Social Publishing Approach For Brands
AUGUST 13, 2012
A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. Audience-based contextually relevant content that can be measured is the linch pin. tips on developing a social publishing approach for brands. 1. Develop messaging that is supported by both curated and created content.
5 Infinitely Handy Content Curation Tools
FEBRUARY 4, 2014
Categories: Blog , Content Creation , Content Marketing , Tools and Resources Tags: #tagboard , alltop , content marketing , Facebook interest Lists , HootSuite , scoop.it , Social Media Marketing An integral part of content marketing, content curation (the process of finding, organizing and sharing digital content around a particular topic) can be time consuming.
Marketing via Aggregation, Filtering and Curation – Tools and Resources
JANUARY 31, 2011
Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day. Curation.
Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.
Tool Tuesday: Twitter curation tools
AUGUST 29, 2011
Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. For those who track this sort of thing, I’ve noticed that in some cases using a curation service can increase the Klout Score. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place. Paper.li
15 Key Facts about Content Curation
MAY 15, 2013
For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Content Curation: Everyone Is Doing It. Curation Is Social.
MARCH 20, 2012
What surprised me though was that the article does not bring up the opportunities for curation and aggregation by trade associations and professional societies. If you look at the “most pressing issue” above, clearly a big part of the challenge/opportunity is handling the information overload. Filtering – how do you filter it down to content of interest to readers.
Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content
MAY 4, 2016
When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content. Promote content. Curate, create and promote! So let’s break this down a little further… Curating content. For me, I spend a few minutes every morning looking for great content to curate.
5 Tips for Great Content Curation
APRIL 29, 2012
Tips for Great Content Curation. Steven Rosenbaum is the CEO of Magnify.net , a real-time video curation engine for publishers, brands, and websites. He’s also the author of Curation Nation. You’ve heard the buzz word — curation — being thrown around like it’s a gadget we all know how to work. Be Part of the Content Ecosystem.
Shareaholic Becomes a (Top Notch) Content Curator
NOVEMBER 8, 2012
Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer.
6 cool curation sites you may not have heard of
OCTOBER 21, 2013
So my new thing is curated news sites. Or curated stories, as they are not all “news” per se. During my time off of blog reading, I discovered (or rediscovered) a bunch of new curation sites, some of which have now become my “morning newspaper time” I though you might be interested in checking them out for yourself. Anyway. It was a breaking point.
Everyone’s a curator now…
The Way of the Web
OCTOBER 9, 2011
We’ve talked for years about citizen journalism and self-publishing, but more important than the channels of distribution are the ways in which content and context are discoved via search engines and social recommendations, and the fact that theoretically this leads to any piece of content available online being indexable, findable and potentially popular.
Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future?
OCTOBER 5, 2010
Print this article | Read this article in: | IT | Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future? What is content curation and why is it so important for the future of web content publishers? Blog posts are written and published. What Does The Content Curator Do?
New Research Finds the Curation vs Creation Sweet Spot
Convince & Convert
SEPTEMBER 6, 2011
This act of finding good content and sharing it is known as content curation. Contrast this with another nugget of conventional social media marketing wisdom: that “content is king” – that the best thing that a social media marketer can do is create content that people find valuable enough to share with the world. Which Works Best, Curation or Creation?
How publishers curate the world of content
SEPTEMBER 24, 2010
eMedia Vitals Vital Answers eMedia Jobs Blog How GEO scales international content to local markets Blog NewsTilt lesson: Know thy audience Blog A ‘niche within a niche’: Behavioral targeting. Blog Publishers integrate new Foursquare features Article SB Nation: Turning fan bases into media brands eMedia Vitals Life Beyond Print.™ Content providers are experimenting with all sort of ways for editors and technology to push outside content to readers, whether through aggregation or curation (for a lengthy discussion about the difference, check out the Nieman Journalism Lab ).
Unleash your curation creativity: 4 cool storytelling tools
MAY 31, 2011
These are curation tools for publishing – in other words, not just curation as in filtering information for yourself, but curation in order to blog about some particular “story or present content in a visually interesting way for other people to look at. I’ve been playing with a slew of storytelling tools lately. STORIFY. SCOOP.IT. PAPER.LI.
10 Thought Leaders Share Thoughts on Curating Content
SEPTEMBER 22, 2010
Some companies choose a pure creation strategy and find it to be a formidable undertaking, especially creating unique and valuable content over a long period of time. Within the field of content marketing, curation is becoming a popular topic of discussion. Curating content can provide the best of both. That becomes a really big issue with content curation.
Pinterest: Great Opportunity for Lifestyle Publishers and Brands
NOVEMBER 21, 2011
The photo and video sharing site offers great opportunities for promoting lifestyle content and reaching niche audiences and specific demographics. While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. Should Publishers Add “Pin It” Buttons? MyRecipes.
The Three C’s of Social Content: Consumption, Curation, Creation
NOVEMBER 8, 2010
These conduits represent the opportunities for brands and media to participate in and steer the sharing of useful and mutually beneficial content. To this day, it’s widely regarded in its ability to help us understand the need to create targeted content designed for the groups of individuals who each process information differently. call this behaviorgraphics. Great thoughts.I
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
Content Is No Longer King: Curation Is King Steve Rosenbaum , Magnify.net | Jun. See Also: THE MICROSOFT INVESTOR: Even With Impressive ROIC, Stock Might Reach New Lows Watch Out Data Hogs: Verizon To Join AT&T With Its Own Tiered Data Plans Foursquare Is Going To Tell You Where To Eat Pretty Soon "Content is King" -- no longer. Books published by Simon and Schuster.
Four Content Discovery Tools to Engage
MARCH 9, 2015
Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. Swayy for Personalized Content.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Three years ago, I was introduced to Narrative Science , a company that trains computers to write news stories and create content or, better explained, how algorithms are becoming superior storytellers over journalists. It’s a new world where algorithms and humans are working hand-in-hand to produce some of the world’s best content. How Content Creation Will Change.
10 Ways to Get More People to Read Your Content
DECEMBER 20, 2014
You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s Make your posts shareable Merely posting content doesn’t make it shareable.
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
Then you’ve been a lazy marketer my friend, but we’ve all done it, haven’t we? I’ve asked hundreds of marketers during the last five years of speaking, consulting and writing, “Have you ever clicked ‘publish’ on a blog post which you knew was sub-standard because you had a deadline to hit? Eleven Content Marketing Ideas. Regularly ask your entire team for creative content ideas.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. Contently (paid).
Conversation Agent: Curating Information as Content Strategy
OCTOBER 27, 2010
» Curating Information as Content Strategy Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content. Why content is important On the Web, people trade attention for good, useful content. They aggregate and curate news. Agree re strategy.
Content Curation versus Content Aggregation
SEPTEMBER 22, 2010
skip to main | skip to sidebar Content-ment New media, old media, and the spaces in between. Content strategy. Content-ment. Tuesday, November 10, 2009 Content Curation versus Content Aggregation: A Velvet Mr. T Painting Two posts brought to my attention the discussion starting to take root about the worlds of content aggregation versus content curation.
#LetsAskNancy: Lawyers, Why Should You Publish Your Content On Other Sites?
MAY 15, 2015
#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. . Why Should Lawyers Post Content On Other Sites? I’m not sure you have any choice if you, like these major publications mentioned above, want to stay alive, relevant and noticed. My short answer? Why would you not?
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Why you need repetition in your content strategy by iMedia Connection.
60 Steps for Your Content Writing Checklist
Convince & Convert
JANUARY 18, 2016
It’d be a shame if I didn’t have a detailed checklist for my #1 activity: content writing. For all my industry peers who face the daily challenge of keeping in mind all aspects of content creation, this list breaks down a content marketing process step-by-step. I bet you know all of them. Credibility – Your content is trustworthy. Concept, Content support.
Content Curation for Twitter: How To Be a "Thought Leader DJ"
SEPTEMBER 25, 2010
Content Curator is a DJ. On Twitter, you are mixing content, content that the audience you hope to engage will find--not only interesting--but, irresistible, irresistible enough to comment on, @reply, retweet, share, like, etc. Ultimately, you hope your followers will enlist their followers to follow you because of your great content. Whom do you know? Hey Angela!
12 (of the) Best Content Marketing Infographics of 2013
DECEMBER 16, 2013
Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? Infographics About Content Marketing. Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. Beginners Guide to Content Marketing by Pamorama. ** 5 STARS.
Why Curation Is Just as Important as Creation [OPINION]
MARCH 8, 2012
Why Curation Is Just as Important as Creation [OPINION]. Steven Rosenbaum is a curator, author, filmmaker and entrepreneur. He is the CEO of Magnify.net , a real-time video curation engine for publishers, brands, and websites. His book Curation Nation from McGrawHill Business was published this week. Today, publishing tools have been set free, Blau says.
Social Media Trends 2012 – Content Curation in PR
DECEMBER 16, 2011
In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation. Suggests stories and items to other curators.
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! logging forms the infrastructure of your content strategy. Viola!
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. So what are the secrets to developing content that gets read, shared, and compels action? Is your Content Boring?
Automated Filtering vs Human-Powered Curation
SEPTEMBER 20, 2010
With solutions like Paper.li and Browse My Stuff grabbing attention, and with people like Robin Good doing a series on Real-Time News Curation , and Ross Dawson tells us has curation has hit the tipping point , it seems like the concepts of curation, aggregation, filtering are suddenly a central conversation. Of course, this has long been a conversation as Robin, Ross or I could tell you. In Different Approaches To News Filtering , Mahendra Palsule who is an editor at TechMeme, identifies the following ways to automatically filter content. Paper.li.
Online Content Curation: The Key To Building Visibility, Authority And Value
SEPTEMBER 24, 2010
Curated in real-time. When I first wrote about this , six years ago, I called this type of work newsmastering and newsradars , but now that the real-time element has come into play, as much as social media, video, Twitter and other new content sources, the original idea of what a newsmaster / content curator is and what tools and features are really needed has certainly started to change.
Content Curation Tips: 6 Places to Find Content to Share on Social Media
SEPTEMBER 19, 2013
75% of marketers don’t have the time to create custom content. According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns. Create a Twitter List.