Atom Thought

article thumbnail

Content Marketing In The Social Age

Atom Thought

Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform.

Content 159
article thumbnail

Content Marketing In The Social Age

Atom Thought

Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform […]

Content 100
article thumbnail

Content Marketing In The Social Age

Atom Thought

Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform [&hellip.

Content 100
article thumbnail

Word of Mouth? Viral? Social ? What’s the difference?

Atom Thought

Word of Mouth - When content gets shared from one to few to few and in the process the impact tapers down and eventually dies. Viral - When content gets share from few to many. The content needs to be interesting and relevant enough to be shared, but it also dies a natural death as the ‘x’ factor dies.

Remix 242
article thumbnail

9 Startup Learnings You Should Not Miss!

Atom Thought

He was the first business development hire for Google India where he initiated the GOOG short code on mobile and then went on to lead Content Partnerships for Google in. Harbinder Narula is an online and mobile VAS specialist who has served at various senior levels with companies like Google, Times Group, Buongiorno and Aryty.

Startup 232
article thumbnail

Birth of the Chief Marketing Technology Officer

Atom Thought

Not long back, it used to be a pain creating a special promo page on a corporate website, adding some content,or starting a blog for the business, creating a promo mail id, analyzing traffic data or even putting a small 3 field form! Marketing used to have a tough time negotiating with IT on whys,

Marketing 227
article thumbnail

State of Social Media for Ecommerce Players in India

Atom Thought

Needless to say, most portals have very similar content on Facebook, so much so that if you remove the logos and brand. Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here.