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How a social media consultant can help your business

Sherrilynne Starkie

It can seem like social media is a waste of both time and resources in a world of competing priorities. Adding a social media consultant to your team will fix this. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more.

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Fortunately, plenty of smart folks can provide the answers: higher ed thought leaders who regularly post about what’s happening in the industry (and what it means for people like you). Image source 4.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

They discussed various issues related to collaboration, including how to ensure cohesive branding, maintain effective communication, break down silos, and share best practices with university social media managers. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

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How to Choose a Social Media Management Tool

Buzzlogix

Social media management and monitoring aren’t just about posting and replying. Social media is a growing, deeper science. Companies don’t drive leads or make money by curating three relevant posts a week. Part of that strategy should also include selecting the best social media management tool.

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Maximizing Your Social Media ROI with Marketing Automation and Lead Scoring

Oktopost

Because, while social media is the B2B digital marketer’s playground when it comes to reaching highly targeted audiences and moving leads through the funnel, some of the elements of social media management represent a drain on your team’s time and creativity. Marketing automation is the solution.

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How To Start A Social Media Marketing Agency: A Step-By-Step Guide

Keyhole.co

Agencies are defined by two basic activities: They provide their corporate clients with a high volume of content that can be published to social media, and they offer a big-picture strategy to guide that content development. To succeed in launching a social media marketing agency, it’s important to have the right portfolio of skills.

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5 Tips To Grow Your Instagram Account Fast

Twenty4 Social

INDUSTRY NEWS. A MEME FROM YOUR INDUSTRY. INSPIRATIONAL QUOTES. INSPIRATIONAL / PERSONAL STORY. GIRL BOSS QUOTES. EMPOWER YOUR TARGET AUDIENCE. SHARE YOUR WHY. SHARE A HOW-TO FOR YOUR PRODUCT. SHOW YOUR EXPERTISE ON A TOPIC. REPURPOSE AN OLD BLOG POST. 1 MINUTE VIDEO TIP. SHARE A FREEBIE & TELL ALL ABOUT IT. SHOWCASE TESTIMONIALS.