Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. India now has nearly 74 million Internet users , according to a recent ComScore report. 2,938 crore (~$473.8M) by the end of 2014.

comScore 199

comScore Smart Phone SMS Advertising 199

Twist Image

APRIL 16, 2014

If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. Ushering in the era of performance-based advertising, they nurtured search engine marketing into becoming one of the most effective forms of direct-response advertising.

Google 92

Google comScore iPad Mobile 92

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Don''t believe me?

Social Media 165

Social Media Tumblr Authentication comScore 165

Convince & Convert

SEPTEMBER 29, 2015

” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr.

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Convince & Convert

JULY 23, 2012

But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Other athletes followed by tweeting x-rays and circumventing the media by tweeting their own injury reports. Twitter is the new sports ticker. Facebook is the new hub for fans. New Careers are Being Forged.

Sports 133

Sports Social Media comScore Tweetdeck 133

Social Media Marketing

MARCH 29, 2013

The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views. The key to engagement across platforms could be allowing your fans to take the role of producers.

Engagement 167

Engagement Video Brands comScore 167

Buffer Social

JULY 27, 2016

Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse. That’s one of the key features of Memories – an update that fundamentally shifts Snapchat, taking the platform that has become famous for its disappearing content and moving it in a new direction.

API 40

API Marketing comScore Video 40

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Social media also provides the perfect platform for creating fun competitions and contests. Plus, your business has now cultivated a library of UGC videos that can be used for marketing purposes. Why is that?

Video 60

Video UGC Content comScore 60

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 First an anecdote, then the facts.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Writtent Blog

FEBRUARY 10, 2015

As this recent comScore study indicates, mobile has become the leading digital platform. Marketers often get excited when they look at ranking reports and discover that their website is ranking for several keywords. What does this mean for you as a business or marketer? Optimize for Mobile.

SEO 40

SEO Strategy comScore URL 40

ProBlogger

DECEMBER 22, 2012

This guest post is by Rob Henry of K2L Marketing. However, the latest comScore figures show that Google sites were responsible for 11.3 So just what does this mean for online marketing and SEO? So renew your focus on legitimate PPC platforms and the remaining on-page SEO opportunities. What they said. URL Be Sorry!

URL 43

URL Google comScore Affiliate marketing 43

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Bill Hartzer

FEBRUARY 8, 2010

This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising?

News 110

News Report Social Media Reputation 110

Hootsuite

SEPTEMBER 10, 2019

So, what’s an aspiring content marketer to do? The CNN article cites Pinterest as the source of the information (“Pinterest reported”), but does not provide a direct link. Twitter even has an account dedicated to sharing statistics about the company itself and how people use the platform. Still, it’s pretty easy to find.

Research 111

Research Social Media HootSuite Tips 111

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. ” phase.

Social Media 207

Social Media ROI B2B Marketing 207

Twist Image

AUGUST 19, 2016

Back in September 2015, MarketingCharts reported on something many of us marketing professionals knew: smartphone users spend the bulk of their time with a few of their favourite apps ( Smartphone App Users Spend Half of Their Total App Time With Their Favorite One ). digital marketing. digital marketing agency.

Mobile 40

Mobile comScore Brands Applications 40

Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. And they were right. So what kind of content are they looking for in apps?

Mobile 80

Mobile Strategy comScore Content 80

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts?

Statistics 190

Statistics Research Social Media B2B 190

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Global media analytics and measurement company, ComScore , states that 45.4% Give a thought to it again. Million Words…….

Video 111

Video Tips Marketing Film 111

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Global media analytics and measurement company, ComScore , states that 45.4% Give a thought to it again. Million Words…….

Video 60

Video Tips Marketing Film 60

Sprout Social

NOVEMBER 14, 2016

With more than 500 million monthly active users and 95 million photos and videos added each day, Instagram turned into the network of choice for several marketers. In fact, many businesses found immense success by using Instagram as a marketing tool. Instagram users spend an enormous amount of time on the platform.

Instagram 40

Instagram Brands How To Fashion 40